finding clarity design a business you love and simplify your marketing

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Finding Clarity

Author : Amanda Young
ISBN : 0983339015
Genre :
File Size : 86. 69 MB
Format : PDF, Mobi
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Finding Clarity: Design a Business You Love and Simplify Your Marketing, is a revolutionary guide for overwhelmed entrepreneurs starting their service-based businesses and actively searching for an easier, more enjoyable, path to success. Each chapter includes reflection questions designed to guide the reader to find clarity from the inside out. The eight-step Process of ALLOWING Clarity encourages entrepreneurs to find the answers they need to move forward in their businesses. Entrepreneurs are invited to look at their businesses from a fresh perspective and connect with their intuition to uncover what it is they really want their businesses to be. Throughout the process we reveal new ways to simplify their marketing process and create a successful business. As a marketing strategist who struggled to find answers in my own business, I learned that CLARITY is the best path to business success.

The Immigrant Exodus

Author : Vivek Wadhwa
ISBN : 9781613630204
Genre : Business & Economics
File Size : 40. 34 MB
Format : PDF, ePub, Mobi
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A 2012 ECONOMIST BOOK OF THE YEAR Many of the United States’ most innovative entrepreneurs have been immigrants, from Andrew Carnegie, Alexander Graham Bell, and Charles Pfizer to Sergey Brin, Vinod Khosla, and Elon Musk. Nearly half of Fortune 500 companies and one-quarter of all new small businesses were founded by immigrants, generating trillions of dollars annually, employing millions of workers, and helping establish the United States as the most entrepreneurial, technologically advanced society on earth. Now, Vivek Wadhwa, an immigrant tech entrepreneur turned academic with appointments at Duke, Stanford, Emory, and Singularity Universities, draws on his new Kauffman Foundation research to show that the United States is in the midst of an unprecedented halt in high-growth, immigrant-founded start-ups. He argues that increased competition from countries like China and India and US immigration policies are leaving some of the most educated and talented entrepreneurial immigrants with no choice but to take their innovation elsewhere. The consequences to our economy are dire; our multi-trillion dollar loss will be the gain of our global competitors. With his signature fearlessness and clarity, Wadhwa offers a concise framework for understanding the Immigrant Exodus and offers a recipe for reversal and rapid recovery.

Design To Grow

Author : David Butler
ISBN : 9781451676273
Genre : Business & Economics
File Size : 49. 7 MB
Format : PDF, ePub, Docs
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Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

Essentialism

Author : Greg McKeown
ISBN : 9780753550281
Genre : Business & Economics
File Size : 23. 88 MB
Format : PDF, Kindle
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Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? If you answered yes to any of these, the way out is to become an Essentialist. In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of ‘We can have it all’ and ‘I have to do everything’ and replacing it with the pursuit of ‘the right thing, in the right way, at the right time'. By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter. Using the experience and insight of working with the leaders of the most innovative companies and organisations in the world, McKeown shows you how to put Essentialism into practice in your own life, so you too can achieve something great.

Leadsology R

Author : Tom Poland
ISBN : 153690130X
Genre :
File Size : 43. 25 MB
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Enjoy The Security And Satisfaction That Comes From A Steady Flow Of High Quality, In-Bound, New Client Inquiries Virtually Every Week Of The Year. Here's what you'll discover from this serial entrepreneur in Leadsology: * Sixteen common but costly marketing mistakes that most Advisors make. * How to create a marketing message that compels prospects to make an inquiry. * The four best lead generation sources for Advisors and how to use them. * The Pipeline: how to create a flow of new client enquiries virtually every week. * Why premium prices will attract more clients and better quality clients. * How to tap into the power of marketing through other people's networks. * One simple but proven strategy to create an inexhaustible supply of leads. * How to maximize the power of Social Media in your marketing. * How to increase the value of your service and reduce your hours simultaneously.

Marketing For Dummies

Author : Alexander Hiam
ISBN : 9781118880654
Genre : Business & Economics
File Size : 56. 43 MB
Format : PDF, Kindle
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Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

Simple

Author : Alan Siegel
ISBN : 9781455509683
Genre : Business & Economics
File Size : 53. 85 MB
Format : PDF, ePub
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For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their "ClearRX" prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is SIMPLE.

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