finding clarity design a business you love and simplify your marketing

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Finding Clarity

Author : Amanda Young
ISBN : 0983339015
Genre :
File Size : 25. 75 MB
Format : PDF, ePub, Mobi
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Finding Clarity: Design a Business You Love and Simplify Your Marketing, is a revolutionary guide for overwhelmed entrepreneurs starting their service-based businesses and actively searching for an easier, more enjoyable, path to success. Each chapter includes reflection questions designed to guide the reader to find clarity from the inside out. The eight-step Process of ALLOWING Clarity encourages entrepreneurs to find the answers they need to move forward in their businesses. Entrepreneurs are invited to look at their businesses from a fresh perspective and connect with their intuition to uncover what it is they really want their businesses to be. Throughout the process we reveal new ways to simplify their marketing process and create a successful business. As a marketing strategist who struggled to find answers in my own business, I learned that CLARITY is the best path to business success.

Essentialism

Author : Greg McKeown
ISBN : 9780753550281
Genre : Business & Economics
File Size : 47. 33 MB
Format : PDF
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Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? If you answered yes to any of these, the way out is to become an Essentialist. In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of ‘We can have it all’ and ‘I have to do everything’ and replacing it with the pursuit of ‘the right thing, in the right way, at the right time'. By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter. Using the experience and insight of working with the leaders of the most innovative companies and organisations in the world, McKeown shows you how to put Essentialism into practice in your own life, so you too can achieve something great.

Simple

Author : Alan Siegel
ISBN : 9781448136063
Genre : Business & Economics
File Size : 73. 9 MB
Format : PDF, Docs
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Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives. For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today. These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

Design To Grow

Author : David Butler
ISBN : 9781451676273
Genre : Business & Economics
File Size : 40. 35 MB
Format : PDF, Kindle
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Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

Design A Better Business

Author : Patrick Van Der Pijl
ISBN : 9781119272113
Genre : Business & Economics
File Size : 41. 52 MB
Format : PDF
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This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Leadsology

Author : Tom Poland
ISBN : 0977503224
Genre :
File Size : 46. 94 MB
Format : PDF, ePub
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An Ethically Cunning Lead Generation Model for Coaches,Consultants, Advisors, Trainers and Teachers,and Those Offering Services

Design The Life You Love

Author : Ayse Birsel
ISBN : 9781607748823
Genre : Self-Help
File Size : 21. 22 MB
Format : PDF
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An interactive journal that serves as a joyful, inspirational guide to building the life you've always dreamed of, using the principles and creative process of an award-winning product designer. Life, just like a design problem, is full of constraints -- time, money, age, location, and circumstances. You can’t have everything, so you have to be creative to make what you want and what you need co-exist. Design the Life You Love is a joyful, inspirational guide to building the life you’ve always wanted, using the principles and creative process of an award-winning product designer. Through four steps that reveal hidden skills and wisdom, anyone can design a life they love! From the Trade Paperback edition.

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