finding clarity design a business you love and simplify your marketing

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Choosing Simplicity

Author : Linda Breen Pierce
ISBN : 0967206715
Genre : Religion
File Size : 26. 18 MB
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This ground breaking work goes beyond the books that tell you how to simplify your life. This book reveals what has happened in the lives of real people who have done it. Based on the author's three-year study of over 200 people from 40 states and eight countries, Choosing Simplicity is a delightful and rich blend of real-life profiles and guidelines on simplicity. Interwoven throughout the stories are the author's insights and guidance for those who want to explore simplicity and those who have already embarked on this journey. The book also includes a 16-page Resource Guide with reviews of 42 books on simplicity, information on related web sites, organizations, simplicity study circles, workshops, newsletters and magazines.

Leadsology

Author : Tom Poland
ISBN : 0977503224
Genre :
File Size : 72. 78 MB
Format : PDF
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An Ethically Cunning Lead Generation Model for Coaches,Consultants, Advisors, Trainers and Teachers,and Those Offering Services

Traction

Author : Gino Wickman
ISBN : 1936661829
Genre : Business & Economics
File Size : 25. 38 MB
Format : PDF, ePub
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based on years of real-world implementation in more than 100 companies, the Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Simple

Author : Alan Siegel
ISBN : 9781448136063
Genre : Business & Economics
File Size : 26. 73 MB
Format : PDF, Kindle
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Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives. For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today. These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

The Brand Gap Revised Edition

Author : Marty Neumeier
ISBN : 032164882X
Genre : Computers
File Size : 29. 33 MB
Format : PDF, Docs
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

Stop Playing Safe

Author : Margie Warrell
ISBN : 9781118505601
Genre : Business & Economics
File Size : 65. 73 MB
Format : PDF, ePub, Mobi
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Tap the power of courage and achieve greater clarity, confidence, and satisfaction in your work and life Tap in to the inspirational motivation of best-selling author, life coach and media personality, Margie Warrell. Stop Playing Safe is a call to action for anyone who has ever felt that their work was not revealing their true potential for personal progression and career development. It will give you the conviction and courage to become bolder in your career, to perform better and enjoy your work more. Margie points out that ‘fear’ seems to be our new state of ‘normal’ as we deal with economic uncertainty, job insecurity and constant change management in the workplace. In times like these, all our instincts tell us to play safe and avoid risk. Yet courage and bold action are the keys to reaping the rewards of exceptional success in your career. Supported by case studies, insights and advice from a range of high-profile Australian and international entrepreneurs, Stop Playing Safe shares tactics you can put into practice to achieve personal fulfilment and professional success. It will help you clarify your career purpose and maximise your work value. It offers solutions for dealing with change management and will encourage you to pursue your career goals with renewed vigour and empowerment. Margie Warrell grew up on a dairy farm in rural Australia and has lived in the US She is the best-selling author of Find Your Courage and CEO of Global Courage Her clients include the United Nations Foundation, NASA, Ernst & Young, Bechtel, Best Buy, Accenture, AOL, Covidien, ADT, United Healthcare, and ExxonMobil You will keep coming back to this book as you move forward in your career, using it as a ready reference to progress through each stage and tackle each new challenge. "Adapting to change an taking chances are critical to your success. This book will help you with both. Get it, read it, enjoy the results." – Jon Gordon, author of The Energy Bus and The Seed. “Stop Playing Safe will help you harness the courage to take the risks that make sense-­and give you the success you want." - Randy Gage, Author of Risky Is the New Safe “Practical, powerful, and inspiring. In uncertain times, it's a guide­book you can't afford not to read as it spells out exactly how to handle your challenges and find the confidence to speak up, adapt and get ahead in the new economy. Everyone in your company should read it!" - Suzi Pomerantz, author, Master coach, and CEO of Innovative Leadership International. “Stop Playing Safe is one of those rare books that is at once original, inspirational, and above all, useful.” - Bill Treasurer, President of Giant Leap Consulting and author, Courage Goes to Work. "Stop Playing Safe provides a roadmap to navigate uncertainty and find the courage to create meaningful changes in your workplace, career and life." - Rebecca Heino, Professor of Management, McDonough School of Business, Georgetown University “Margie Warrell provides powerful and practical advice for overcoming our innate fear of risk and vulnerability. It bears reading and re-reading for all who strive to become their best selves." - Dr Gordon Livingston, Author of Too Soon Old, Too Late Smart "Margie is a true expert on the science of success. Her new book is both inspiring and practical. It's a powerful manual for creating the life of your dreams.” - Siimon Reynolds, author of Why People Fail

Essentialism

Author : Greg McKeown
ISBN : 9780804137393
Genre : Business & Economics
File Size : 72. 96 MB
Format : PDF, Docs
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INSTANT NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER Have you ever felt the urge to declutter your work life? Do you often find yourself stretched too thin? Do you simultaneously feel overworked and underutilized? Are you frequently busy but not productive? Do you feel like your time is constantly being hijacked by other people’s agendas? If you answered yes to any of these, the way out is the Way of the Essentialist. The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us. Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to do less, but better, and declutter and organize their own their lives, Essentialism is a movement whose time has come. From the Hardcover edition.

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