finding clarity design a business you love and simplify your marketing

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Finding Clarity

Author : Amanda Young
ISBN : 0983339015
Genre :
File Size : 82. 63 MB
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Finding Clarity: Design a Business You Love and Simplify Your Marketing, is a revolutionary guide for overwhelmed entrepreneurs starting their service-based businesses and actively searching for an easier, more enjoyable, path to success. Each chapter includes reflection questions designed to guide the reader to find clarity from the inside out. The eight-step Process of ALLOWING Clarity encourages entrepreneurs to find the answers they need to move forward in their businesses. Entrepreneurs are invited to look at their businesses from a fresh perspective and connect with their intuition to uncover what it is they really want their businesses to be. Throughout the process we reveal new ways to simplify their marketing process and create a successful business. As a marketing strategist who struggled to find answers in my own business, I learned that CLARITY is the best path to business success.

No Eraser Needed Mistake Proofing Your Business

Author : Ronald L. Buckley
ISBN : 0972788115
Genre : Business & Economics
File Size : 25. 99 MB
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"...a step-by-step process that can be used to help create a very efficient error-free organization that will be able to compete with the best of companies"--p.7.

Essentialism

Author : Greg McKeown
ISBN : 9780753550281
Genre : Business & Economics
File Size : 88. 66 MB
Format : PDF
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Have you ever found yourself struggling with information overload? Have you ever felt both overworked and underutilised? Do you ever feel busy but not productive? If you answered yes to any of these, the way out is to become an Essentialist. In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of ‘We can have it all’ and ‘I have to do everything’ and replacing it with the pursuit of ‘the right thing, in the right way, at the right time'. By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter. Using the experience and insight of working with the leaders of the most innovative companies and organisations in the world, McKeown shows you how to put Essentialism into practice in your own life, so you too can achieve something great.

Design To Grow

Author : David Butler
ISBN : 9781451676273
Genre : Business & Economics
File Size : 69. 82 MB
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Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.

Words On Cassette

Author :
ISBN : UOM:39015064549358
Genre : Audiocassettes
File Size : 83. 49 MB
Format : PDF, Kindle
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Simple

Author : Alan Siegel
ISBN : 9781455509683
Genre : Business & Economics
File Size : 88. 53 MB
Format : PDF, ePub, Docs
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For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results. In SIMPLE, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small-including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more-Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique. In these illuminating pages you will discover, among other things: Why the Flip camera became roadkill in the wake of the iPhone What SIMPLE idea allowed the Cleveland Clinic to improve care and increase revenue How OXO designed a measuring cup that sold a million units in its first 18 months on the market Where Target got the idea for their "ClearRX" prescription system How New York City simplified its unwieldy bureaucracy with three simple numbers By exposing the overly complex things we encounter every day, SIMPLE reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is SIMPLE.

She Means Business

Author : Carrie Green
ISBN : 9781781808870
Genre : Business & Economics
File Size : 39. 11 MB
Format : PDF, Kindle
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More and more women are starting to feel like there are so many opportunities out there to turn their ideas into a reality, build a successful business and do what they love. The problem is that they don't really know how to go about it, and so they set off on their entrepreneurial journey and quickly feel out of their depth, overwhelmed, confused and like they're crazy for even thinking that they could do it. The purpose of this book is to inspire and empower these women to take back control of their mind, their ideas and businesses, and to provide strategies for them to make it happen.

This book is full of personal stories, tips and exercises to inspire you and get you in to action. Honest, realistic and practical, She Means Business speaks to today's creative, ambitious and talented generation of female entrepreneurs, as well as those that wish to join their ranks by following their dreams.


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