finding clarity design a business you love and simplify your marketing

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The 1 Page Marketing Plan

Author : Allan Dib
ISBN : 1523862394
Genre :
File Size : 80. 79 MB
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WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.In this groundbreaking new book you'll discover:* How to get new customers, clients, or patients and how make more profit from existing ones.* Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses.* How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.* A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.* How to annihilate competitors and make yourself the only logical choice.* How to get amazing results on a small budget using the secrets of direct response marketing.* How to charge high prices for your products and services and have customers actually thank you for it.

Everybody Writes

Author : Ann Handley
ISBN : 9781118905555
Genre : Business & Economics
File Size : 64. 27 MB
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The Introvert Entrepreneur

Author : Beth Buelow
ISBN : 9780753551684
Genre : Business & Economics
File Size : 55. 29 MB
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Bill Gates, Warren Buffett, Mark Zuckerberg and Jeff Bezos are often grouped together as some of the greatest entrepreneurs of our time, but they also have something else in common – they are all introverts. In The Introvert Entrepreneur professional coach Beth Buelow shows us how introverts can utilise their natural gifts (such as listening) and overcome their weaknesses (such as an aversion to networking) when it comes to starting a business, taking on the mistaken but prevailing assumption that entrepreneurial success belongs to the extroverts. What many people, including introverts themselves may not know, is that the strengths and traits of the typical introvert – curiosity, desire for depth over breadth, comfort with going solo, thoroughness and thoughtfulness and love of research – lend themselves well to entrepreneurship. This book shares the stories and lessons from introverts who have built successful businesses and created a way of life that honours their natural energy. Topics covered include fears, mind-set, failure and self-management, values, networking, marketing, sales, creating community, partnership and expansion. An introvert trying to be a fake extrovert is just that: a fake extrovert. The Introvert Entrepreneur takes a strengths-based approach to being a successful entrepreneur, while also helping you deal with the particular roadblocks you may encounter when building a business.


Author : Tom Poland
ISBN : 0977503224
Genre :
File Size : 50. 43 MB
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An Ethically Cunning Lead Generation Model for Coaches,Consultants, Advisors, Trainers and Teachers,and Those Offering Services

Design To Grow

Author : David Butler
ISBN : 9781451676273
Genre : Business & Economics
File Size : 26. 93 MB
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Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.


Author : Greg McKeown
ISBN : 9780804137393
Genre : Business & Economics
File Size : 69. 17 MB
Format : PDF, ePub
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INSTANT NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER Have you ever felt the urge to declutter your work life? Do you often find yourself stretched too thin? Do you simultaneously feel overworked and underutilized? Are you frequently busy but not productive? Do you feel like your time is constantly being hijacked by other people’s agendas? If you answered yes to any of these, the way out is the Way of the Essentialist. The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us. Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to do less, but better, and declutter and organize their own their lives, Essentialism is a movement whose time has come. From the Hardcover edition.


Author : Alan Siegel
ISBN : 9781448136063
Genre : Business & Economics
File Size : 40. 62 MB
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Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives. For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve. Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today. These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.

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