fostering sustainable behavior an introduction to community based social marketing

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Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
ISBN : 1550924621
Genre : Business & Economics
File Size : 25. 36 MB
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The highly acclaimed manual for changing everyday habits--now in an all-new third edition!

Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
ISBN : 0865714061
Genre : Business & Economics
File Size : 67. 42 MB
Format : PDF
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Preface xChapter 1 - Fostering Sustainable Behavior 1Regulation 8Information 8Changing Attitudes to Influence Behavior 9Promoting Economic Self-Interest 11Community-Based Social Marketing: An Overview 15Chapter 2 - Uncovering Barriers and Benefits 19Three Steps for Uncovering Barriers and Benefits 201. Literature Review 20Conducting a Literature Search 212. Qualitative Research 23Observational Studies 23Observational Example: Recycling in a Public Area 23Focus Groups 27Example: What questions matter? 283. Survey 30Some Closing Thoughts 43Chapter 3 - Commitment: From Good Intentions to Action 46Understanding Commitment 48Commitment and Sustainable Behavior 49Building Commitment into Your Program 53A Checklist for Using Commitment 58Examples: Using Commitment to Foster Sustainable Behavior 59Waste Reduction 59Energy Conservation 59Water Conservation 59Transportation 60Chapter 4 - Prompts: Remembering to Act Sustainably 61Prompts and Sustainable Behavior 61Prompts and Source Reduction 64Building Prompts into Your Program 65A Checklist for Using Prompts 66Examples: Using Prompts to Foster Sustainable Behavior 67Waste Reduction 67Energy Conservation 68Water Conservation 69Transportation 70Chapter 5 - Norms: Building Community Support 71Social Norms and Sustainable Behavior 73Using Norms Effectively 76A Checklist for Using Norms 80Examples: Using Norms to Foster Sustainable Behavior 80Waste Reduction 80Energy Conservation 81Water Conservation 81Transportation 81Chapter 6 - Communication: Creating Effective Messages 82Use Captivating Information 84Suggestions for Presenting Information Vividly 86Know Your Audience 87Use a Credible Source 89Frame your Message 90Carefully Consider the Use of Threatening Messages 90Decide on a One-Sided versus Two-Sided Message 92Make your Message Specific 93Make Your Message Easy to Remember 93Provide Personal or Community Goals 95Emphasize Personal Contact 95Model Sustainable Behavior 96Foster Social Diffusion 96Community Block Leaders 97Provide Feedback 99A Checklist for Effective Communications 101Chapter 7 - Incentives: Enhancing Motivation to Act 103Incentives and Waste Reduction 103User Fees and Waste Reduction 104Beverage Deposits 105Incentives and Energy Efficiency 106Incentives and Transportation 107Creating Effective Incentives 110Closely Pair the Incentive and the Behavior 110Use Incentives to Reward Positive Behavior 110Make the Incentive Visible 111Be Cautious about Removing Incentives 111Prepare for People?s Attempts to Avoid the Incentive 112Consider the Size of the Incentive 113Examples: Using Incentives to Foster Sustainable Behavior 114Waste Reduction 114Energy Conservation 114Water Conservation 114Transportation 115Chapter 8 - Removing External Barriers 116Examples of External Barriers to Sustainable Behaviors 119Waste Reduction 119Energy Conservation 120Water Conservation 121Transportation 121Chapter 9 - Design & Evaluation: Building Effective Programs 122Design and Evaluation: An Example 123Focus Groups 125Pilot 126Community Implementation and Evaluation 128Design and Evaluation Principles 129Guidelines for Selecting Consultants 131Public Consultation 133The Final Report: Getting the Word Out 135Chapter 10 - Concluding Thoughts 136Overcoming Resistance in Yourself 136Overcoming Resistance Among Colleagues 137Going Forward 139References 140Quick Reference: Community-Based Social Marketing 150Identifying Barriers 150Tools of Befavior Change 153 Design and Evaluation 159About the Authors 161

Social Marketing To Protect The Environment

Author : Nancy R. Lee
ISBN : 9781412991292
Genre : Business & Economics
File Size : 32. 40 MB
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Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Produktr Ckrufe In Der Deutschen Automobilindustrie

Author : Michael van Venrooy
ISBN : 9783658094997
Genre : Business & Economics
File Size : 73. 46 MB
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Michael van Venrooy entwickelt ein Faktorenmodell, das die verhaltenswissenschaftlich relevanten Kriterien für eine erfolgreiche und zeitnahe Umsetzung von Produktrückrufen in der deutschen Automobilindustrie in ein verhaltenstheoretisches Modell integriert. Über eine quantitative Analyse realer Rückrufdaten identifiziert der Autor drei Hauptgruppen von Rückrufteilnehmern, deren motivationale Beweggründe er mit Hilfe qualitativer Ansätze erforscht. Im Zuge der Analysen wird deutlich, dass der Erfolg eines Rückrufes nicht durch die Entscheidung zum Produktrückruf, sondern vielmehr durch komplexe motivationale, kommunikations- und verständnisrelevante Problematiken getrieben wird. Das Faktorenmodell zeigt diese auf, integriert sie in einen Handlungsablauf der Entscheidungsfindung durch die Konsumenten und gibt wichtige Einblicke in die Denk- und Handlungsweisen der Betroffenen.

Social Marketing

Author : Philip Kotler
ISBN : 3430156467
Genre : Marketing
File Size : 24. 20 MB
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Tourism And Social Marketing

Author : C. Michael Hall
ISBN : 9781136989285
Genre : Business & Economics
File Size : 21. 78 MB
Format : PDF, Mobi
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Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

Das Mailing

Author : Heinrich Holland
ISBN : 3322824438
Genre : Business & Economics
File Size : 29. 36 MB
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Was ist zu beachten, damit ein Mailing möglichst viel bringt? Dieses Buch behandelt alle wichtigen Fragen konkret und praxisnah, von der Planung über die Gestaltung und den Druck bis zum Versand.

The Handbook Of Persuasion And Social Marketing 3 Volumes

Author : David W. Stewart
ISBN : 9781440804052
Genre : Business & Economics
File Size : 59. 61 MB
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This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. • Includes contributions from scholars in the fields of marketing, psychology, health communications, sociology, environmental sustainability, economics, statistics, law, advertising, and journalism • Explains how to plan a campaign to encourage and facilitate behavioral change • Offers a rich set of applications in a wide variety of settings, including health, environment, family planning, food, well-being, and economic development, all with deep philosophic and theoretical grounding • Illuminates the variety of philosophical approaches to social marketing ranging from the idea that awareness alone can bring about change, to the view that persistent nudging will deliver results, to the position that only strong social control can create the "right" outcome

Die Notwendige Revolution

Author : Peter M. Senge
ISBN : 3896707906
Genre :
File Size : 29. 13 MB
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Die notwendige Revolution : Wie Individuen und Organisationen zusammenarbeiten, um eine nachhaltige Welt zu schaffen / von Peter M. Senge, Bryan Smith, Nina Kruschwitz, Joe Laur, Sara Schley Klimawandel, Raubbau an natürlichen Ressourcen, wachsende Müllberge, giftige Abfälle - die bestehenden und drohenden Krisen des Industriezeitalters fordern jeden Einzelnen zum Umdenken auf. Wie kann der notwendige radikale Wandel gelingen, der zu einem nachhaltigen Wirtschaften führt? Peter Senge und seine Koautoren liefern in diesem Buch nicht nur eine eindrucksvolle Bestandsaufnahme gegenwärtiger Krisen samt Entstehungsgeschichte. Sie führen auch ein neues Denken vor, das unser soziales und wirtschaftliches System als Teil eines größeren natürlichen Systems begreift. Mehr noch: Anhand zahlreicher Beispiele zeigen sie, dass die notwendige Revolution bereits in vollem Gange ist. Die Autoren - Organisationsberater und Wissenschaftler - berichten von den Erfahrungen erfolgreicher Vorreiter des Wandels, von Einzelpersonen und Organisationen, die mit innovativen Ansätzen und in kooperativen Partnerschaften und Netzwerken bereits an der kreativen Gestaltung einer nachhaltigen Welt arbeiten. Die Beispielgeschichten von Coca-Cola bis zum Chemiekonzern DuPont zeigen, dass nachhaltiges Handeln kein karitatives Unterfangen ist, sondern ein notwendiges Gebot für Unternehmen, die auch in Zukunft erfolgreich und konkurrenzfähig bleiben wollen. Die Beispiele werden ergänzt durch Tools zur Strategieplanung sowie praktische Anleitungen für erfolgreiche Veränderungsinitiativen und den Aufbau von Unternehmensnetzwerken. Aus dieser Kombination entsteht ein unentbehrliches Handbuch für alle, die eine nachhaltige Welt für uns und unsere Nachkommen schaffen wollen.

Erfolgreich Im Strukturvertrieb

Author : Stephan Scharfenorth
ISBN : 9783663015437
Genre : Business & Economics
File Size : 27. 85 MB
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Das Buch erklärt die Grundbegriffe des Strukturvertriebs, beschreibt Einstiegs- und Aufstiegsmöglichkeiten und erläutert sämtliche Phasen des Vertriebsprozesses. Die Leser erfahren, wie sie Produkte überzeugend präsentieren und verkaufen, Kunden durch gezieltes Empfehlungsmarketing gewinnen, Seminare und Trainings mit Erfolg durchführen und neue Geschäftspartner rekrutieren und einarbeiten.

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