friction

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Friction

Author : Jeff Rosenblum
ISBN : 9781576878835
Genre : Business & Economics
File Size : 88. 92 MB
Format : PDF, Kindle
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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Friction

Author : Sandra Brown
ISBN : 9781455581177
Genre : Fiction
File Size : 63. 37 MB
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From #1 New York Times bestselling author Sandra Brown comes a gripping story of family ties and forbidden attraction. Crawford Hunt wants his daughter back. Following the death of his wife four years ago, Crawford, a Texas Ranger, fell into a downward spiral that left him relegated to deskwork and with his five-year-old daughter Georgia in the custody of her grandparents. But Crawford has cleaned up his act, met all the court imposed requirements, and now the fate of his family lies with Judge Holly Spencer. Holly, ambitious and confident, temporarily occupies the bench of her recently deceased mentor. With an election upcoming, she must prove herself worthy of making her judgeship permanent. Every decision is high-stakes. Despite Crawford's obvious love for his child and his commitment to being an ideal parent, Holly is wary of his checkered past. Her opinion of him is radically changed when a masked gunman barges into the courtroom during the custody hearing. Crawford reacts instinctually, saving Holly from a bullet. But his heroism soon takes on the taint of recklessness. The cloud over him grows even darker after he uncovers a horrifying truth about the courtroom gunman and realizes that the unknown person behind the shooting remains at large . . .and a threat. Catching the real culprit becomes a personal fight for Crawford. But pursuing the killer in his customary diehard fashion will jeopardize his chances of gaining custody of his daughter, and further compromise Judge Holly Spencer, who needs protection not only from an assassin, but from Crawford himself and the forbidden attraction between them. FRICTION will keep you on the edge of your seat with breathtaking plot twists and the unforgettable characters that make Sandra Brown one of the world's best-loved authors. It is an extraordinary novel about the powerful ties that bind us to the ones we love and the secrets we keep to protect them.

Friction

Author : Anna Lowenhaupt Tsing
ISBN : 9781400830596
Genre : Social Science
File Size : 84. 61 MB
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A wheel turns because of its encounter with the surface of the road; spinning in the air it goes nowhere. Rubbing two sticks together produces heat and light; one stick alone is just a stick. In both cases, it is friction that produces movement, action, effect. Challenging the widespread view that globalization invariably signifies a "clash" of cultures, anthropologist Anna Tsing here develops friction in its place as a metaphor for the diverse and conflicting social interactions that make up our contemporary world. She focuses on one particular "zone of awkward engagement"--the rainforests of Indonesia--where in the 1980s and the 1990s capitalist interests increasingly reshaped the landscape not so much through corporate design as through awkward chains of legal and illegal entrepreneurs that wrested the land from previous claimants, creating resources for distant markets. In response, environmental movements arose to defend the rainforests and the communities of people who live in them. Not confined to a village, a province, or a nation, the social drama of the Indonesian rainforest includes local and national environmentalists, international science, North American investors, advocates for Brazilian rubber tappers, UN funding agencies, mountaineers, village elders, and urban students, among others--all combining in unpredictable, messy misunderstandings, but misunderstandings that sometimes work out. Providing a portfolio of methods to study global interconnections, Tsing shows how curious and creative cultural differences are in the grip of worldly encounter, and how much is overlooked in contemporary theories of the global.

Sliding Friction

Author : Bo Persson
ISBN : 9783662036464
Genre : Science
File Size : 46. 20 MB
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Sliding friction is one of the oldest problems in physics and certainly one of the most important from a practical point of view. The ability to produce durable low-friction surfaces and lubricant fluids has become an important factor in the miniaturization of moving components in many technological devices, e.g., magnetic storage, recording systems, miniature motors and many aerospace components. This book will be useful to physicists, chemists, materials scientists, and engineers who want to understand sliding friction. The book (or parts of it) could also form the basis for a modern undergraduate or graduate course on tribology.

Friction

Author : E. R. Frank
ISBN : 9781481448109
Genre : Juvenile Fiction
File Size : 28. 80 MB
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When a new girl at the private school Alex attends starts rumors about Alex's favorite teacher, Alex and her eighth-grade classmates are not sure how to act around him or with each other.

Fundamentals Of Friction

Author : I.L. Singer
ISBN : 0792319125
Genre : Science
File Size : 33. 9 MB
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Fundamentals of Friction, unlike many books on tribology, is devoted to one specific topic: friction. After introductory chapters on scientific and engineering perspectives, the next section contains the necessary background within the areas of contact mechanics, surfaces and adhesion. Then on to fracture, deformation and interface shear, from the macroscopic behavior of materials in frictional contact to microscopic models of uniform and granular interfaces. Lubrication by solids, liquids and gases is presented next, from classical flow properties to the reorganization of monolayers of molecules under normal and shear stresses. A section on new approaches at the nano- and atomic scales covers the physics and chemistry of interfaces, an array of visually exciting simulations, using molecular dynamics, of solids and liquids in sliding contact, and related AFM/STM studies. Following a section on machines and measurements, the final chapter discusses future issues in friction.

Control Of Machines With Friction

Author : Brian Armstrong-Hélouvry
ISBN : 9781461539728
Genre : Technology & Engineering
File Size : 57. 42 MB
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It is my ambition in writing this book to bring tribology to the study of control of machines with friction. Tribology, from the greek for study of rubbing, is the discipline that concerns itself with friction, wear and lubrication. Tribology spans a great range of disciplines, from surface physics to lubrication chemistry and engineering, and comprises investigators in diverse specialities. The English language tribology literature now grows at a rate of some 700 articles per year. But for all of this activity, in the three years that I have been concerned with the control of machines with friction, I have but once met a fellow controls engineer who was aware that the field existed, this including many who were concerned with friction. In this vein I must confess that, before undertaking these investigations, I too was unaware that an active discipline of friction existed. The experience stands out as a mark of the specialization of our time. Within tribology, experimental and theoretical understanding of friction in lubricated machines is well developed. The controls engineer's interest is in dynamics, which is not the central interest of the tribologist. The tribologist is more often concerned with wear, with respect to which there has been enormous progress - witness the many mechanisms which we buy today that are lubricated once only, and that at the factory. Though a secondary interest, frictional dynamics are note forgotten by tribology.

Science Friction

Author : Michael Shermer
ISBN : 1429900881
Genre : Science
File Size : 31. 62 MB
Format : PDF
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Bestselling author Michael Shermer delves into the unknown, from heretical ideas about the boundaries of the universe to Star Trek's lessons about chance and time A scientist pretends to be a psychic for a day-and fools everyone. An athlete discovers that good-luck rituals and getting into "the zone" may, or may not, improve his performance. A historian decides to analyze the data to see who was truly responsible for the Bounty mutiny. A son explores the possiblities of alternative and experimental medicine for his cancer-ravaged mother. And a skeptic realizes that it is time to turn the skeptical lens onto science itself. In each of the fourteen essays in Science Friction, psychologist and science historian Michael Shermer explores the very personal barriers and biases that plague and propel science, especially when scientists push against the unknown. What do we know and what do we not know? How does science respond to controversy, attack, and uncertainty? When does theory become accepted fact? As always, Shermer delivers a thought-provoking, fascinating, and entertaining view of life in the scientific age.

Friction Science And Technology

Author : Peter J. Blau
ISBN : 1420054104
Genre : Technology & Engineering
File Size : 29. 15 MB
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"Should have broad appeal in many kinds of industry, ranging from automotive to computers—basically any organization concerned with products having moving parts!" —David A. Rigney, Materials Science and Engineering Department, Ohio State University, Columbus, USA In-Depth Coverage of Frictional Concepts Friction affects so many aspects of daily life that most take it for granted. Arguably, mankind’s attempt to control friction dates back to the invention of the wheel. Friction Science and Technology: From Concepts to Applications, Second Edition presents a broad, multidisciplinary overview of the constantly moving field of friction, spanning the history of friction studies to the evolution of measurement instruments. It reviews the gamut of friction test methods, ranging from simple inclined plans to sophisticated laboratory tribometers. The book starts with introductory concepts about friction and progressively delves into the more subtle fundamentals of surface contact, use of various lubricants, and specific applications such as brakes, piston rings, and machine components. Includes American Society of Testing and Management (ASTM) Standards This volume covers multiple facets of friction, with numerous interesting and unusual examples of friction-related technologies not found in other tribology books. These include: Friction in winter sports Friction of touch and human skin Friction of footware and biomaterials Friction drilling of metals Friction of tires and road surfaces Describing the tools of the trade for friction research, this edition enables engineers to purchase or build their own devices. It also discusses frictional behavior of a wide range of materials, coatings, and surface treatments, both traditional and advanced, such as thermally oxidized titanium alloys, nanocomposites, ultra-low friction films, laser-dimpled ceramics, and carbon composites. Even after centuries of study, friction continues to conceal its subtle origins, especially in practical engineering situations in which surfaces are exposed to complex and changing environments. Authored by a field specialist with more than 30 years of experience, this one-stop resource discusses all aspects of friction, from its humble beginnings to its broad application for modern engineers.

Friction Wear And Wear Protection

Author : Alfons Fischer
ISBN : 352732366X
Genre : Science
File Size : 36. 63 MB
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It is one oft he major challenges for materials scientists and mechanical engineers to cope with the demands for long lasting and reliable systems in all markets and for all applications. The loss of energy by friction and the limits of endurance by wear can be countered by well selected materials and surfaces. The economical and ecological significance of wear and friction is undisputed and can equate to between 1 and 4% of the gross national products of industrial countries. Although the basic understanding of the mechanisms of friction and wear has drastically increased during the last five decades, many technical solutions are still carried out "following trial and error." Selection of the best material and the optimal topography in combination with the desired physical and chemical properties requires a systematic approach and a deep understanding of the acting mechanisms. Thus friction, wear, and wear protection are interdisciplinary fields which bring together scientists from the engineering, natural, biological and medical sciences. This book is an indispensable source for everybody who needs to solve the problems of friction and wear on materials.

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