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Global Communication

Author : Thomas L. McPhail
ISBN : 9781118621998
Genre : Language Arts & Disciplines
File Size : 85. 35 MB
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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field. A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China Includes new information on the phone hacking scandal by News Corporation’s employees in the UK Explains the significant changes in the communication industry both in the US and elsewhere Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail

Management Information Systems

Author : Kenneth C. Laudon
ISBN : 9780133898316
Genre : Business & Economics
File Size : 39. 98 MB
Format : PDF
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NOTE: You are purchasing a standalone product; MyMISLab does not come packaged with this content. If you would like to purchase both the physical text and MyMISLab search for ISBN-10 :013405847X/ISBN-13: 9780134058474 . That package includes ISBN-10: 0133898164/ISBN-13: 9780133898163 and ISBN-10: 0133974529/ ISBN-13: 9780133974522 . For undergraduate and graduate Management Information Systems courses. An in-depth exploration of how businesses successfully manage information In its Fourteenth Edition , Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today’s businesses–capturing students’ attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today’s workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm’s information systems. Also available with MyMISLab MyMISLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Principles Of Marketing

Author : Philip Kotler
ISBN : 0136080758
Genre : Business & Economics
File Size : 30. 71 MB
Format : PDF
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Introduction To Engineering Ethics

Author :
ISBN : 9780077417123
Genre :
File Size : 73. 18 MB
Format : PDF, Docs
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E Business E Commerce Management

Author : Dave Chaffey
ISBN : 0273752014
Genre : Business & Economics
File Size : 57. 56 MB
Format : PDF
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" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

The Intentional Relationship

Author : Renee R Taylor
ISBN : 9780803620605
Genre : Medical
File Size : 22. 26 MB
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A distinguished clinician and educator, Renee Taylor, PhD, uses a new conceptual practice model, the Intentional Relationship Model, to define how the client and the therapist each contribute to the unique interpersonal dynamic that becomes the therapeutic relationship. She emphasizes how therapists must act deliberately, thoughtfully, and with vigilant anticipation of the challenges and breakthroughs that have the potential to influence the course of the relationship.

Big Data And Analytics

Author : Vincenzo Morabito
ISBN : 9783319106656
Genre : Business & Economics
File Size : 78. 4 MB
Format : PDF
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This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

The Sport Business Future

Author : A. Smith
ISBN : 9780230513693
Genre : Business & Economics
File Size : 71. 42 MB
Format : PDF, Kindle
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The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Managing And Leading Software Projects

Author : Richard E. Fairley
ISBN : 9781118210994
Genre : Computers
File Size : 58. 81 MB
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The book is organized around basic principles of software project management: planning and estimating, measuring and controlling, leading and communicating, and managing risk. Introduces software development methods, from traditional (hacking, requirements to code, and waterfall) to iterative (incremental build, evolutionary, agile, and spiral). Illustrates and emphasizes tailoring the development process to each project, with a foundation in the fundamentals that are true for all development methods. Topics such as the WBS, estimation, schedule networks, organizing the project team, and performance reporting are integrated, rather than being relegating to appendices. Each chapter in the book includes an appendix that covers the relevant topics from CMMI-DEV-v1.2, IEEE/ISO Standards 12207, IEEE Standard 1058, and the PMI® Body of Knowledge. (PMI is a registered mark of Project Management Institute, Inc.)

Universities In The Marketplace

Author : Derek Bok
ISBN : 1400825490
Genre : Business & Economics
File Size : 51. 42 MB
Format : PDF, ePub
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Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond.

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