going dirty the art of negative campaigning

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Going Dirty

Author : David Mark
ISBN : 0742545016
Genre : History
File Size : 76. 7 MB
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Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.

Negative Campaigning

Author : Daniel Schmücking
ISBN : 9783658082123
Genre : Language Arts & Disciplines
File Size : 59. 18 MB
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Daniel Schmücking untersucht, wie sich negative Wahlwerbekampagnen in Deutschland qualitativ und quantitativ entwickelt haben und prüft, welche Auswirkungen sie auf die Meinungsbildung der Wähler haben. Als Datengrundlage dienen hierbei die Archive der politischen Stiftungen, Zeitungs- und Zeitschriftenarchive sowie Monografien über die bundesdeutschen Wahlkämpfe. Der Autor untersucht die direkte Wirkung von Negativkampagnen auf die Meinungsbildung der Wähler zudem mit Hilfe eines sozialwissenschaftlichen Experiments. Obwohl zugespitzte Auseinandersetzungen mit dem politischen Gegner zur Realität der deutschen Wahlkampfführung gehören, weisen die politisch Handelnden „Negative Campaigning“ weit von sich. Denn hierzulande werden darunter verbale Schlammschlachten und Schmutzkampagnen verstanden, die nicht dem politischen Ethos der Bundesrepublik entsprechen.

Negative Campaigning 2 0 Der Negativit Tstrend Im Us Pr Sidentschaftswahlkampf 2012 Im Web 2 0eine Quantitative Inhaltsanalyse Der Wahlkampfinhalte Im Microblogging Kanal Twitter

Author : Julia Daschütz
ISBN : 9783954256785
Genre : Political Science
File Size : 34. 37 MB
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Twitter hat in den letzten Jahren in der politischen Kommunikation stark an Relevanz zugenommen. Negative Campaigning andererseits stellt einen fixen Bestandteil in der Tradition der US-Präsidentschaftswahlkämpfe dar. Das Forschungsinteresse war damit begründet, zu untersuchen, ob auch die Online-Kommunikation im Microblog Twitter vom Negativitätstrend beeinflusst war. Die hier vorliegende Studie hat untersucht, welchen Anteil Negative Campaigning im Microblogging Kanal Twitter im US-amerikanischen Präsidentschaftswahlkampf 2012 eingenommen hat. Ausgehend von US-amerikanischen und europäischen Studien, welche einen immensen Anstieg an Negativitätstendenzen in Wahlkämpfen, vor allem in TV-Spots, feststellten lag der Fokus dieser Untersuchung auf dem Online-Campaigning. Weiters wurde untersucht, ob Personalisierung- sowie Emotionalisierungstendenzen in der Online-Kommunikation der Präsidentschaftskandidaten Barack Obama und Mitt Romney festgestellt werden konnten.

Es Reicht

Author : Robert Kriechbaumer
ISBN : 9783205202523
Genre : Political Science
File Size : 58. 3 MB
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Die im Jänner 2007 gebildete Koalitionsregierung Gusenbauer/Molterer war eine politische Vernunftehe, die auf Grund des Ergebnisses der Nationalratswahl 2008 zwei Partner aneinander band, deren ideologische Positionen sich seit den späten neunziger Jahren und vor allem während der Regierungen Schüssel deutlich voneinander entfernt hatten. Die ungünstigen demoskopischen Daten veranlassten die SPÖ im Spätfrühling 2008 zu einer radikalen Kehrtwende in Richtung Systemkonservativismus und Sozialgarantismus. Der mit einem strategischen Kalkül verfasste Brief von Alfred Gusenbauer und Werner Faymann an Kronen Zeitung Herausgeber Hans Dichand bedeutete einen Höhepunkt der Medialisierung der österreichischen Politik und führte zwangsläufig nach bereits 18 Monaten zur Beendigung der Koalition durch die ÖVP. Wenngleich die Koalition nur 18 Monate währte, so erfolgten in diesen doch einerseits eine Reihe nachhaltiger politischer Weichenstellungen sowie andererseits durch den neuerlichen Aufstieg von FPÖ und BZÖ eine Rückkehr zur politischen Kultur der neunziger Jahre.

The Positive Case For Negative Campaigning

Author : Kyle Mattes
ISBN : 9780226202167
Genre : Language Arts & Disciplines
File Size : 63. 67 MB
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For decades the conventional wisdom has been that voters hate negative campaigning. Some have even argued that it can be a deterrent to voting at all. The Positive Case for Negative Campaigning shows that negativity in campaigns is not only necessary, but is also often viewed as acceptable by voters themselves. The most comprehensive treatment to date of negativity in campaigns, Mattes and Redlawsk's book attacks the subject using a host of different approaches, including formal models, survey research, and laboratory experiments. The ability of candidates to go on the attack and to explicitly focus on information that otherwise would not be revealed, provides voters with more and fuller information than they would have otherwise had. At the same time, the authors find that voters can and do accept negativity as a legitimate part of the political environment. Much of their supposed dislike can be explained by how survey questions are worded. Voters' responses to negativity vary greatly and can be better explained by the content and believability of the ads than simply by whether the ads are negative. All told, Mattes and Redlawsk make an original and compelling case that voters are not as negative about negativity as previously believed, as well as for its positive benefits in political campaigning.

Election Fraud

Author : R. Michael Alvarez
ISBN : 9780815701606
Genre : Political Science
File Size : 66. 18 MB
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Allegations of fraud have marred recent elections around the world, from Russia and Italy to Mexico and the United States. Such charges raise fundamental questions about the quality of democracy in each country. Yet election fraud and, more broadly, electoral manipulation remain remarkably understudied concepts. There is no consensus on what constitutes election fraud, let alone how to detect and deter it. E lection Fraud: Detecting and Deterring Electoral Manipulation brings together experts on election law, election administration, and U.S. and comparative politics to address these critical issues. The first part of the book, which opens with an essay by Craig Donsanto of the U.S. Department of Justice, examines the U.S. understanding of election fraud in comparative perspective. In the second part of the book, D. Roderick Kiewiet, Jonathan N. Katz, and other scholars of U.S. elections draw on a wide variety of sources, including survey data, incident reports, and state-collected fraud allegations, to measure the extent and nature of election fraud in the United States. Finally, the third part of the book analyzes techniques for detecting and potentially deterring fraud. These strategies include both statistical analysis, as Walter R. Mebane, Jr. and Peter Ordeshook explain, and the now widespread practice of election monitoring, which Alberto Simpser examines in an intriguing essay.

Wahl 2006

Author : Barbara Tóth
ISBN : 3825801470
Genre : Political Science
File Size : 71. 2 MB
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1960

Author : David Pietrusza
ISBN : 9781635764451
Genre : History
File Size : 51. 33 MB
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"1960 aims to take us deeper into the campaign than Theodore White's famous The Making of the President, 1960. And it does." —Chicago Sun-Times Award-winning historian David Pietrusza's hard-edged account of the 1960 Presidential Campaign—the bare-knuckle politics of the primaries, the party conventions' backroom dealings, the unprecedented television debates, along with hot-button issues of race, religion, and foreign policy. And, at the center of it all, three future presidents—LBJ, JFK, and Nixon. "Terrific!" —Robert A. Caro, winner of two Pulitzer Prizes and the National Book Award It was the election that ultimately gave America "Camelot" and its tragic aftermath. 1960 is a stunning recreation of the bare-knuckle politics of the primaries, the party conventions' backroom dealings, the unprecedented television debates, along with hot-button issues of race, religion, and foreign policy. And, at the center of it all, three future presidents—Lyndon Johnson, John F. Kennedy, and Richard Nixon. In this essential work of history, David Pietrusza chronicles 1960's struggle for power by bringing to life its towering events and personalities, unlocking its secrets, and turning expert scholarship into rich, human storytelling. "A stirring, hard-edged political saga... An outstanding reexamination." —Booklist "1960 provides new insights into that year's hard-fought, pivotal election, but, more than that, 1960 is great storytelling—a fascinating, can't-put-it-down account of how American politics really works." —Former United States Attorney General Richard Thornburgh "Pietrusza's 1960 is essential for understanding the political forces that in many ways shaped the world we live in today." —David Mark, journalist, political analyst, and author of Going Dirty: The Art of Negative Campaigning

In Defense Of Hypocrisy

Author : Jeremy Lott
ISBN : 9781418525781
Genre : Political Science
File Size : 72. 33 MB
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"With verve, gusto, and just the right amount of humility, Jeremy Lott argues that hypocrisy isn't as bad as advertised, and that the critics of hypocrisy are often hypocritical themselves. A perfect read and a necessary corrective for this political season." --Glenn Reynolds, Instapundit.com "Lott argues convincingly that acts of hypocrisy can be embraced, not dismissed. In this highly-readable book, he makes the counterintuitive suggestion that hypocrisy is a natural element of the human condition." --David Mark, author, Going Dirty: The Art of Negative Campaigning "The popular usage of the term 'hypocrite' is expansive like a shotgun blast, and is often brought in to describe someone we don't like, doing something that we disagree with, involving some sort of perceived contradiction." It's an old familiar routine. Dick accuses Jane of rank hypocrisy, while ignoring his own moral inconsistencies. Jane is outraged by the charge, and fires right back. And author Jeremy Lott? Well he's blowing a wet raspberry at the whole ridiculous spectacle. In Defense of Hypocrisy deconstructs pat prejudices and shallow moralism to probe hypocrisy's real significance, asking: Why there is so much hypocrisy, and so much hatred of it? Why do we behave so inconsistently but then denounce those traits in others? Why are people so often fooled by hypocrites? What if hypocrisy is more than just a necessary evil? In fact, what if hypocrisy is also an engine of moral progress? In Defense of Hypocrisy is part political, part religious, part philosophical, and all honesty. Though the word has long since reached epithet status, Lott beckons the reader to see the real virtue-impoverished agendas behind the accusations and embrace a sturdier, more realistic understanding of a much-maligned vice. The charges have been brought, the jury bought, and the judge clears his throat to hand down the expected judgment: "Hypocrisy is a most damnable offense. . . " "Not so fast," says Jeremy Lott. "I object!" In Defense of Hypocrisy is the case for a mistrial-a thought-provoking, wit-filled, morally-charged, rollicking justification of good people who behave badly. Lott tackles the alleged two-facedness of popular targets from Bill Bennett to Dick Morris to Britney Spears. Far from focusing merely on politics, Lott looks at philosophy, history, theology, and pop culture to give the hypocrites their due. This gutsy exposé of the corrosive uses of hypocrisy accusations will challenge you to open your mind, hang the jury, and decide for yourself: Is hypocrisy really so bad?

1948

Author : David Pietrusza
ISBN : 9781635764475
Genre : History
File Size : 41. 43 MB
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The wild, combative inside story of the most stunning upset in the history of presidential elections: Harry Truman's 1948 victory over Tom Dewey. "Outstanding. . . . by far the best yet about the fateful [1948] election." —Minneapolis Star-Tribune "Coherent, compelling. . . . A skillful, authoritative investigation." —Kirkus Reviews Award-winning historian David Pietrusza unpacks the most ingloriously iconic headline in the history of presidential elections—DEWEY DEFEATS TRUMAN—to reveal the 1948 campaign's backstage events and recount the down-to-the-wire brawl fought against the background of an erupting Cold War, the Berlin Airlift, the birth of Israel, and a post-war America facing exploding storms over civil rights and domestic communism. "A terrific book. . . . a must-read." —Ron Faucheux, former editor-in-chief, Campaigns & Elections magazine "David Pietrusza brilliantly portrays President Harry Truman's successful efforts to stave off the challenge of New York Gov. Tom Dewey, who was making a repeat bid as the Republican nominee." —David Mark, journalist, political analyst, and author of Going Dirty: The Art of Negative Campaigning "Sweeping . . . compelling." —Library Journal

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