greener products the making and marketing of sustainable brands

Download Book Greener Products The Making And Marketing Of Sustainable Brands in PDF format. You can Read Online Greener Products The Making And Marketing Of Sustainable Brands here in PDF, EPUB, Mobi or Docx formats.

Greener Products

Author : Al Iannuzzi
ISBN : 9781351858328
Genre : Business & Economics
File Size : 25. 36 MB
Format : PDF, ePub, Docs
Download : 647
Read : 535

Get This Book


Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations.

Driving Green Consumerism Through Strategic Sustainability Marketing

Author : Quoquab, Farzana
ISBN : 9781522529132
Genre : Business & Economics
File Size : 27. 37 MB
Format : PDF, Kindle
Download : 539
Read : 326

Get This Book


The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

Green Business Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781522579168
Genre : Business & Economics
File Size : 72. 81 MB
Format : PDF, Docs
Download : 642
Read : 777

Get This Book


The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Managing Sustainability In The Hospitality And Tourism Industry

Author : Vinnie Jauhari
ISBN : 9781482223569
Genre : Business & Economics
File Size : 63. 54 MB
Format : PDF, Mobi
Download : 569
Read : 906

Get This Book


This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world’s natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources. Some of the themes the book addresses include: designing sustainable restaurants sustainable accommodation practices designing green hotels energy conservation in hotels- a Green Approach technology and sustainability marketing sustainability to consumers sustainable culinary practices sustainable employee practices sustainable equipment design for the hospitality industry sustainable tourism practices sustainable transport practices sustainable tourism destinations/cities The book takes sustainability beyond the realms of external factors that matter to an organization. The authors look at various constituents of the hospitality sector and analyze each of those from a sustainability standpoint. The book includes case studies that are global in nature and that show how sustainable applications can be used and how concerns can be addressed. Environmental challenges are also discussed. This book is futuristic with lot of practical insights for the students, faculty,. and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.

The Green Marketing Manifesto

Author : John Grant
ISBN : 0470687312
Genre : Business & Economics
File Size : 46. 32 MB
Format : PDF, Mobi
Download : 287
Read : 499

Get This Book


We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Periodica Polytechnica

Author :
ISBN : UOM:39015064847760
Genre : Management science
File Size : 87. 88 MB
Format : PDF, ePub, Docs
Download : 181
Read : 598

Get This Book



The Green To Gold Business Playbook

Author : Daniel C. Esty
ISBN : 1118010892
Genre : Business & Economics
File Size : 73. 28 MB
Format : PDF, ePub, Mobi
Download : 176
Read : 918

Get This Book


"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold" Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.

Perspectives On Radical Changes To Sustainable Consumption And Production

Author : Arnold Tukker
ISBN : 1906093032
Genre : Business & Economics
File Size : 45. 42 MB
Format : PDF, ePub, Docs
Download : 362
Read : 159

Get This Book


The SCORE! experts are working with actors in industry, consumer groups and eco-labelling organisations in the key consumption areas of mobility, food and agriculture, and energy use and housing - responsible for 70 per cent of the life-cycle environmental impacts of Western societies with the aim of stimulating, fostering or forcing change to SCP theory in practice. "System Innovation for Sustainability 2" will follow in 2008 and comprise of a comprehensive set of case studies in these critical consumption areas. Each chapter of this book examines problems and suggests solutions from a business, design, consumer and system innovation perspective. It primarily examines the differing solutions necessary in the consumer economies of the West, but also comments on the differing needs in rapidly emerging economies such as China, as well as base-of-the-pyramid economies.The "System Innovation for Sustainability" series is the fruit of the only major international research network on SCP and will set the standard in this field for some years to come. It will be required reading for all involved in the policy debate on sustainable production and consumption from government, business, academia and NGOs for designers, scientists, businesses and system innovators.

Sustainable Industries Journal

Author :
ISBN : IND:30000117319230
Genre : Industries
File Size : 50. 42 MB
Format : PDF, ePub
Download : 163
Read : 1172

Get This Book



Quirk S Marketing Research Review

Author :
ISBN : IND:30000117322937
Genre : Marketing research
File Size : 69. 15 MB
Format : PDF, ePub, Mobi
Download : 777
Read : 313

Get This Book



Top Download:

Best Books