handbook of tourist behavior theory practice routledge advances in tourism

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Handbook Of Tourist Behavior

Author : Metin Kozak
ISBN : 9781135849122
Genre : Business & Economics
File Size : 37. 69 MB
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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Social Media In Travel Tourism And Hospitality

Author : Evangelos Christou
ISBN : 9781317053804
Genre : Business & Economics
File Size : 80. 5 MB
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Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Tourist Behaviour

Author : Metin Kozak
ISBN : 9781780648125
Genre : Business & Economics
File Size : 50. 20 MB
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Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research from various aspects. However, there is a need to provide information for tourism scholars on how to better understand aspects of tourist behaviour. Tourist Behaviour: An International Perspective provides a collection of topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption. Divided in to six sections, the book presents research within the themes of influence, motivation, choice, and consumption and experience. With contributions from authors in over 15 countries, the book presents an interdisciplinary approach of the latest research in tourist behaviour.

Car Tourism

Author : Waldemar Cudny
ISBN : 9783319620848
Genre : Science
File Size : 84. 23 MB
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This book examines the role of cars and the space connected with their production and presentation in tourism development. It describes the role played by experiences and experience societies formed in the 20th c. in the development of contemporary tourism, including tourism related to cars. The book explores the influence of experiencing unusual events, such as car races, car fairs, visits to car industry museums or multifunctional spaces connected with producing and exhibiting cars (e.g. Autostadt or Audi Forum) on the development of a new type of tourism, i.e. car tourism. This kind of tourism is novel in two ways: firstly, it is a new phenomenon in science, as so far it has not been thoroughly studied or described, apart from various short articles. Secondly, this type of tourism has developed on a large scale only in recent years, mainly due to the huge investments made by powerful European car manufacturers (e.g. Autostadt, Audi Forums, Porsche Museum, Lamborghini Museum etc.). The book presents cars and the spaces related to them as tourist assets (sites, events) and as tourist products that satisfy tourists’ needs. Moreover, it connects the issue of car tourism to the marketing strategies of large car manufacturers and discusses the theory of tourism space, highlighting the main tourism spaces in which car tourism develops. It presents multifunctional spaces (factories, adventure centres – Autostadt in Wolfsburg), museums, car exhibitions, and race tracks. In the next chapter, following an introduction to the problem of events, the author describes events related to car tourism, including races, rallies, driving schools and car fairs. The book ends with a summarizing chapter, which includes a model of the function of car tourism as a separate type of tourism, as well as a discussion presenting the main features, advantages and disadvantages of car tourism in the context of the tourism space theory.

Cruise Sector Challenges

Author : Philip Gibson
ISBN : 9783834968715
Genre : Business & Economics
File Size : 39. 70 MB
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This textbook presents a compendium of important issues that were discussed at the 2nd International Cruise Conference in Plymouth (UK) between the 18th and 20th February 2010. The focus of the conference was to consider emerging issues, problems and solutions for the cruise industry at a time when trading conditions were perceived to be highly volatile.

The Routledge Handbook Of Tourism Marketing

Author : Scott McCabe
ISBN : 9781317936190
Genre : Business & Economics
File Size : 61. 5 MB
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Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

The Routledge Handbook Of Destination Marketing

Author : Dogan Gursoy
ISBN : 9781351588270
Genre : Business & Economics
File Size : 22. 2 MB
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This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Advances In Social Media For Travel Tourism And Hospitality

Author : Marianna Sigala
ISBN : 1472469208
Genre : Social media
File Size : 26. 73 MB
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This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyse travel review posting and consumption behaviours as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

Everyday Practices Of Tourism Mobilities

Author : Kaya Barry
ISBN : 0415788455
Genre :
File Size : 65. 36 MB
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The practice of packing a bag is a situation where subtle, daily processes can attune us to the relationships and experiences formed in mobile situations. There has been great attention to mundane and material practices in tourism, yet the process of packing, which is integral to any journey, remains unexamined. Everyday Practices of Tourism Mobilities: Packing a Bag expands on the foundational theories of tourist practices through a rich assortment of photographic documentation and interviews with tourists in hostelling accommodation. It presents the intricacies and relations emerging through packing and the connections to an array of actors entwined in both touristic and everyday experiences of movement. Using case studies in Iceland and Nepal, the book explores how idealised tourist destinations influence everyday actions. The disjuncture between mundane routines and the heightened immersive environments is conducive to tourists attuning to the entanglement of actors and experiences beyond individual expectations. The book traces these moments of collective experiences to reflect on the intersections of globalised mobility and everyday tourist practices. The international scope of this highly original and intriguing book will appeal to a broad academic audience, including scholars of tourism, cultural and social geography, mobilities studies and environmental humanities.

The Routledge Handbook Of Consumer Behaviour In Hospitality And Tourism

Author : Saurabh Kumar Dixit
ISBN : 9781317334705
Genre : Business & Economics
File Size : 67. 44 MB
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Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

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