health communication message design theory and practice

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Health Communication Message Design

Author : Hyunyi Cho
ISBN : 9781412986557
Genre : Language Arts & Disciplines
File Size : 63. 50 MB
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Health Communication Message Design

Author : Hyunyi Cho
ISBN : 9781483341569
Genre : Language Arts & Disciplines
File Size : 24. 84 MB
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Designing Health Messages

Author : Edward W. Maibach
ISBN : 0803953984
Genre : Language Arts & Disciplines
File Size : 52. 38 MB
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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

Verkehrssicherheitskommunikation

Author : Christoph Klimmt
ISBN : 9783658011307
Genre : Language Arts & Disciplines
File Size : 57. 17 MB
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Die Senkung der Anzahl von Verkehrsunfällen und Unfallopfern stellt eine zentrale Herausforderung dar, sowohl aus Sicht des öffentlichen Gesundheitswesens als auch mit Blick auf volkswirtschaftliche Lasten. Aus diesem Grund kommt der kommunikativen Unfallprävention eine große Relevanz zu. Welche Erfolge solche Verkehrssicherheitskommunikation erzielen kann, hängt wiederum maßgeblich von ihrem strategischen Zuschnitt ab, und dieser kann und muss durch wissenschaftliche Forschung angeleitet werden. Der Band bringt deshalb forschungs- und praxisbezogene Beiträge zu unterschiedliche Aspekten der Verkehrssicherheitskommunikation zusammen.

Gesundheitskampagnen In Der Schweiz Integriertes Kampagnenmanagement Mit Theoretischer Fundierung Und Evaluation

Author : Colette Schneider Stingelin
ISBN : 9783744507769
Genre : Language Arts & Disciplines
File Size : 60. 38 MB
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Wie müssen öffentliche Kommunikationskampagnen im Gesundheitsbereich gestaltet sein, damit ein Gesundheitsproblem möglichst zielgerichtet und effektiv angegangen werden kann? Zur Beantwortung dieser Frage verbindet die Autorin die kommunikationswissenschaftliche und marketingorientierte Perspektive und entwickelt daraus wissenschaftlich fundierte Vorschläge für die Planung von Gesundheitskampagnen. In einem zweiten Schritt vergleicht sie die konkrete Kampagnenplanung im Gesundheitsbereich der Schweiz mit dem im ersten Teil geschaffenen Modell. Hierzu führt sie Experteninterviews mit den Veranstaltern von Gesundheitskampagnen durch.

Health Communication

Author : Renata Schiavo
ISBN : 9781118122198
Genre : Medical
File Size : 62. 55 MB
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Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e

Risk And Health Communication In An Evolving Media Environment

Author : H Dan O'Hair
ISBN : 9781351687119
Genre : Language Arts & Disciplines
File Size : 41. 32 MB
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Broadcast media has a particular fascination with stories that involve risk and health crisis events-disease outbreaks, terrorist acts, and natural disasters-contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities for using communication to manage extreme events and hazardous contexts. Risk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with a collection of chapters that reflect state-of-the-art discussion by top scholars in the field. The authors in this volume develop unique and insightful perspectives by employing the best available research on topics such as brand awareness in healthcare communication, occupational safety, climate change communication, local broadcasts of weather emergencies, terrorism, and the Ebola outbreak, among many other areas. It features analysis of new and traditional media that connects disasters, crises, risks, and public policy issues into a coherent fabric. This book bridges a substantial, but sometimes disconnected body of literature, and by doing so asks how contexts related to risk and health communication are best approached, how researchers balance scientific findings with cultural issues, and how scholars study an increasingly media-savvy society with traditional research methods.

The Role Of Emotions In Preventative Health Communication

Author : Jessica Gall Myrick
ISBN : 9780739191484
Genre : Health & Fitness
File Size : 28. 84 MB
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The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions—fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation—and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.

Communicating Health

Author : Nova Corcoran
ISBN : 9781446290446
Genre : Medical
File Size : 50. 35 MB
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Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

The Routledge Handbook Of Health Communication

Author : Teresa L. Thompson
ISBN : 9781136931666
Genre : Language Arts & Disciplines
File Size : 80. 66 MB
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The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.

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