help my parents are millennials

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The Rise Of The Millennial Parents

Author : James Pedersen
ISBN : 9781475805383
Genre : Family & Relationships
File Size : 27. 46 MB
Format : PDF, Kindle
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The new millennium has seen a variety of parenting styles that differ greatly from previous generations. Titles such as Tiger Moms and Helicopter Parents have received media attention by the general public but other styles such as Hippo, Free-Range and Divergent Parenting, as well as a host of others, are not so well known. This book provides a brief history of parenting in America, categorizes some of the parenting styles that currently are employed in the country and briefly explains some of the more popular titles.

Marketing To Millennials

Author : Jeff Fromm
ISBN : 9780814433232
Genre : Business & Economics
File Size : 90. 14 MB
Format : PDF, ePub, Mobi
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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: • Value social networking and aren’t shy about sharing opinions • Refuse to remain passive consumers—they expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential—swaying parents and peers • Are not all alike—understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

How To Raise An Adult

Author : Julie Lythcott-Haims
ISBN : 9781627791786
Genre : Family & Relationships
File Size : 26. 82 MB
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New York Times Bestseller "Julie Lythcott-Haims is a national treasure. . . . A must-read for every parent who senses that there is a healthier and saner way to raise our children." -Madeline Levine, author of the New York Times bestsellers The Price of Privilege and Teach Your Children Well "For parents who want to foster hearty self-reliance instead of hollow self-esteem, How to Raise an Adult is the right book at the right time." -Daniel H. Pink, author of the New York Times bestsellers Drive and A Whole New Mind A provocative manifesto that exposes the harms of helicopter parenting and sets forth an alternate philosophy for raising preteens and teens to self-sufficient young adulthood In How to Raise an Adult, Julie Lythcott-Haims draws on research, on conversations with admissions officers, educators, and employers, and on her own insights as a mother and as a student dean to highlight the ways in which overparenting harms children, their stressed-out parents, and society at large. While empathizing with the parental hopes and, especially, fears that lead to overhelping, Lythcott-Haims offers practical alternative strategies that underline the importance of allowing children to make their own mistakes and develop the resilience, resourcefulness, and inner determination necessary for success. Relevant to parents of toddlers as well as of twentysomethings-and of special value to parents of teens-this book is a rallying cry for those who wish to ensure that the next generation can take charge of their own lives with competence and confidence.

Millennials With Kids

Author : Jeff Fromm
ISBN : 0814436587
Genre : Business & Economics
File Size : 28. 64 MB
Format : PDF, Docs
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kidschanges how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products • Promote purpose beyond the bottom line • Cultivate shareability • Democratize customer experience • Integrate technology • Develop content-driven campaigns that speak to Millennials • And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

The Collapse Of Parenting

Author : Leonard Sax
ISBN : 9780465073849
Genre : Psychology
File Size : 26. 46 MB
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In The Collapse of Parenting, physician, psychologist, and internationally acclaimed author Leonard Sax presents data documenting a dramatic decline in the achievement and psychological health of American children. Sax argues that rising levels of obesity, depression, and anxiety among young peopleÑas well as the explosion in prescribing psychiatric medications to kidsÑcan all be traced to parents letting their kids call the shots. Ê Many parents are afraid of seeming too dictatorial and end up abdicating their authority rather than taking a stand with their own children. If kids refuse to eat anything green and demand pizza instead, some parents give in, inadvertently raising children who are more likely to become obese. If children are given smartphones and allowed to spend the bulk of their free time texting, playing video games, and surfing the Internet, they become increasingly reliant on peers and the media for guidance on how to live, rather than getting such guidance at home. And if they wonÕt sit still in class or listen to adults, theyÕre often prescribed medication, a quick fix that actually undermines their self-control. In short, Sax argues, parents are failing to prioritize the parent-child relationship and are allowing a child-peer dynamic to take precedence. The result is children who have no absolute standard of right and wrong, who lack discipline, and who look to their peers and the Internet for direction, instead of looking to their parents. Ê But there is hope. Sax shows how parents can help their kids by reasserting their authorityÑby limiting time with screens, by encouraging better habits at the dinner table and at bedtime, and by teaching humility and perspective. Drawing on more than twenty-five years of experience as a family physician and psychologist, along with hundreds of interviews with children, parents, and teachers across the United States and around the world, Sax offers a blueprint parents can use to refresh and renew their relationships with their children to help their children thrive in an increasingly complicated world.

Managing The Millennials

Author : Chip Espinoza
ISBN : 0470606738
Genre : Business & Economics
File Size : 62. 11 MB
Format : PDF
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A valuable tool for anyone who wants to effectively manage and motivate twenty-something workers Many books are being published on how to manage employees of the "millennial" generation, but the solutions offered are anecdotal at best. Backed by years of serious research, Managing the Millennials provides managers of all ages with specific recommendations and tools for engaging this burgeoning demographic-some 78 million strong. Each chapter shares relevant interviews, case studies, and offers research-backed ideas and best practices to help any organization and their leaders address the challenges generational diversity presents. Answering the perplexing question of how does one lead and manage younger employees, this book Offers research-based guidance on getting the most from twenty-something employees Answers common questions and outlines practical solutions for building better relationships between the younger workers and the people who manage them Includes a Special Offer with immediate benefit to readers: access to the authors' Generational Rapport Inventory (GRI), a tool that measures a managers competencies and identifies strengths and weaknesses in dealing with Millennials. Accompanied by an associate web site, leadingthemillennials.com, offering a weekly blog addressing generational diversity issues in the workplace Insightful and practical, Managing the Millennials is a valuable tool for millions of managers globally whose job it is to manage and motivate their twenty-something workers.

Battle Hymn Of The Tiger Mother

Author : Amy Chua
ISBN : 9781408822074
Genre : Biography & Autobiography
File Size : 25. 5 MB
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Battle Hymn of the Tiger Mother is a story about a mother, two daughters, and two dogs. It was supposed to be a story of how Chinese parents are better at raising kids than Western ones. But instead, it's about a bitter clash of cultures, a fleeting taste of glory, and how you can be humbled by a thirteen-year-old. Witty, entertaining and provocative, this is a unique and important book that will transform your perspective of parenting forever.

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