help my parents are millennials

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The Rise Of The Millennial Parents

Author : James Pedersen
ISBN : 9781475805383
Genre : Family & Relationships
File Size : 78. 89 MB
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The new millennium has seen a variety of parenting styles that differ greatly from previous generations. Titles such as Tiger Moms and Helicopter Parents have received media attention by the general public but other styles such as Hippo, Free-Range and Divergent Parenting, as well as a host of others, are not so well known. This book provides a brief history of parenting in America, categorizes some of the parenting styles that currently are employed in the country and briefly explains some of the more popular titles.

Drop The Ball

Author : Tiffany Dufu
ISBN : 9781250071750
Genre : Business & Economics
File Size : 72. 97 MB
Format : PDF, Mobi
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A bold and inspiring memoir and manifesto from a renowned voice in the women's leadership movement who shows women how to cultivate the single skill they really need in order to thrive: the ability to let go. Once the poster girl for doing it all, after she had her first child, Tiffany Dufu struggled to accomplish everything she thought she needed to in order to succeed. Like so many driven and talented women who have been brought up to believe that to have it all, they must do it all, Dufu began to feel that achieving her career and personal goals was an impossibility. Eventually, she discovered the solution: letting go. In Drop the Ball, Dufu recounts how she learned to reevaluate expectations, shrink her to-do list, and meaningfully engage the assistance of others—freeing the space she needed to flourish at work and to develop deeper, more meaningful relationships at home. Even though women are half the workforce, they still represent only eighteen per cent of the highest level leaders. The reasons are obvious: just as women reach middle management they are also starting families. Mounting responsibilities at work and home leave them with no bandwidth to do what will most lead to their success. Offering new perspective on why the women’s leadership movement has stalled, and packed with actionable advice, Tiffany Dufu’s Drop the Ball urges women to embrace imperfection, to expect less of themselves and more from others—only then can they focus on what they truly care about, devote the necessary energy to achieving their real goals, and create the type of rich, rewarding life we all desire.

Millennials With Kids

Author : Jeff Fromm
ISBN : 9780814436592
Genre : Business & Economics
File Size : 84. 82 MB
Format : PDF, Kindle
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products Promote purpose beyond the bottom line Cultivate shareability Democratize customer experience Integrate technology Develop content-driven campaigns that speak to Millennials And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household—and connect with these critical consumers in the complex participation economy.

The Collapse Of Parenting

Author : Leonard Sax
ISBN : 9780465073849
Genre : Psychology
File Size : 73. 19 MB
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In The Collapse of Parenting, physician, psychologist, and internationally acclaimed author Leonard Sax presents data documenting a dramatic decline in the achievement and psychological health of American children. Sax argues that rising levels of obesity, depression, and anxiety among young people—as well as the explosion in prescribing psychiatric medications to kids—can all be traced to parents letting their kids call the shots. Many parents are afraid of seeming too dictatorial and end up abdicating their authority rather than taking a stand with their own children. If kids refuse to eat anything green and demand pizza instead, some parents give in, inadvertently raising children who are more likely to become obese. If children are given smartphones and allowed to spend the bulk of their free time texting, playing video games, and surfing the Internet, they become increasingly reliant on peers and the media for guidance on how to live, rather than getting such guidance at home. And if they won't sit still in class or listen to adults, they're often prescribed medication, a quick fix that actually undermines their self-control. In short, Sax argues, parents are failing to prioritize the parent-child relationship and are allowing a child-peer dynamic to take precedence. The result is children who have no absolute standard of right and wrong, who lack discipline, and who look to their peers and the Internet for direction, instead of looking to their parents. But there is hope. Sax shows how parents can help their kids by reasserting their authority—by limiting time with screens, by encouraging better habits at the dinner table and at bedtime, and by teaching humility and perspective. Drawing on more than twenty-five years of experience as a family physician and psychologist, along with hundreds of interviews with children, parents, and teachers across the United States and around the world, Sax offers a blueprint parents can use to refresh and renew their relationships with their children to help their children thrive in an increasingly complicated world.

How To Raise An Adult

Author : Julie Lythcott-Haims
ISBN : 9781627791786
Genre : Family & Relationships
File Size : 45. 22 MB
Format : PDF, ePub, Docs
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New York Times Bestseller "Julie Lythcott-Haims is a national treasure. . . . A must-read for every parent who senses that there is a healthier and saner way to raise our children." -Madeline Levine, author of the New York Times bestsellers The Price of Privilege and Teach Your Children Well "For parents who want to foster hearty self-reliance instead of hollow self-esteem, How to Raise an Adult is the right book at the right time." -Daniel H. Pink, author of the New York Times bestsellers Drive and A Whole New Mind A provocative manifesto that exposes the harms of helicopter parenting and sets forth an alternate philosophy for raising preteens and teens to self-sufficient young adulthood In How to Raise an Adult, Julie Lythcott-Haims draws on research, on conversations with admissions officers, educators, and employers, and on her own insights as a mother and as a student dean to highlight the ways in which overparenting harms children, their stressed-out parents, and society at large. While empathizing with the parental hopes and, especially, fears that lead to overhelping, Lythcott-Haims offers practical alternative strategies that underline the importance of allowing children to make their own mistakes and develop the resilience, resourcefulness, and inner determination necessary for success. Relevant to parents of toddlers as well as of twentysomethings-and of special value to parents of teens-this book is a rallying cry for those who wish to ensure that the next generation can take charge of their own lives with competence and confidence.

M F

Author : David Knox
ISBN : 9781337516648
Genre : Social Science
File Size : 25. 83 MB
Format : PDF, ePub
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing To Millennials

Author : Jeff Fromm
ISBN : 9780814433232
Genre : Business & Economics
File Size : 41. 76 MB
Format : PDF, Docs
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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: • Value social networking and aren’t shy about sharing opinions • Refuse to remain passive consumers—they expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential—swaying parents and peers • Are not all alike—understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

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