how risky is it really

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"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works ARE YOU AFRAID OF THE "RIGHT" RISKS? Do you worry more about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Are you safer talking on your cell phone or using a hands-free device when you drive? Do you think global warming is a serious threat to your health? GET THE FACTS BEHIND YOUR FEARS—AND DISCOVER . . . HOW RISKY IS IT, REALLY? International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear—too much or too little. It brings into focus the danger of The Perception Gap: when our fears don’t match the facts, and we make choices that create additional risks. This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole. TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL BESTSELLER Risky Is the New Safe is a different kind of book for a different kind of thinking—a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything! You’ll view challenges—and the corresponding opportunities they provide—in entirely new and exciting ways. You’ll recognize powerful new gateways to creating wealth. In this mind-bending book you’ll discover: How mavericks like Steve Jobs, Richard Branson, and Mark Cuban think differently—and what you can learn from them; The six-month online course that could allow you to earn more than a Ph.D.; How social media changes branding and marketing forever, and what that means for you; What happens when holo-suites and virtual-reality sex come about, and how you need to prepare; The new religion of ideas: How to become an “idea generator” and declare as a free agent; and, What will cause the Euro, precious metals, and oceanfront real estate to collapse—and how that can make you rich!

How do you access a real, thriving, vibrant faith? You trust a big God, and you start living like he’s real. It’s time to put our comfort and ease and false security on the line. If we know God is real, let’s pray as if he’s actually listening. If we know he’s good, let’s reflect that goodness in the world. When our problems feel big, let’s lean on the One who is bigger. Is that risky? “Sure,” says Owen Strachan. “Embrace it anyway. It’s literally the only way to live.”

Examines the human response to existential threats--once a matter for theology, but now looming before us in multiple forms. Nuclear weapons, pandemics, global warming: each threatens to destroy the planet, or at least to annihilate our species. Freud, Wuthnow notes, famously taught that the standard psychological response to an overwhelming danger is denial. In fact, Wuthnow argues, the opposite is true: we seek ways of positively meeting the threat, of doing something--anything--even if it's wasteful and time-consuming. It would be one thing if our responses were merely pointless, Wuthnow observes, but they can actually be harmful.--From publisher description.

A Hail Mary play for the heart. Bridal designer, Julianne Marchione knows better than to lose her head at a client’s wedding. But, much to her embarrassment, a mix of migraine medication and a smoking hot football player lead to a steamy one-night stand resulting in a surprise pregnancy. Julianne has every intention of leaving her NFL hookup far in the past until her son, Owen, is born with a life-threatening blood disorder that requires a transfusion—and Julianne is not a match. Will “William the Conqueror” Connelly grew up tough shouldering the stigma of being a bastard child born on the wrong side of the tracks He refuses to let any child face the same discrimination. When he finds out about Owen, he’s furious that Julianne kept his son a secret. But when he sees her again at the hospital, he realizes that his feelings for her go far beyond anger. Will insists that Owen recuperate at his home in North Carolina, and he’s adamant that Julianne become his wife—even if it’s only a temporary marriage in name only. But will their simmering attraction ever lead to a real connection? Or are they just playing foolish games? This title was previously released with a different cover

A statistician and a journalist reveal the real story behind the statistics on risk, chance, and choice

Blending elements of memoir and monologue, the comedian offers a candid account of her life, using details from the lives of legendary historical figures to illuminate episodes from her own life and reflect on her own successes and failures.

PLAY FAIR . . . OR PLAY TO WIN? Falling in love with polar-opposite men was an intoxicating ride that nearly ended Sage Reese's life. Now it's time for Sage to decide: Parker, the clean-cut, filthy-rich business magnate . . . or Ryker, the tough-as-nails undercover detective. Her choice? Neither. Because she can't stand the thought of coming between two brothers-in-arms finally trying to repair their friendship. Yet not everyone feels the same way, including a mysterious woman who's come to Ryker and Parker for help. Sage knows firsthand how hard it is for the two former Marines to resist a damsel in distress. But something just doesn't feel right. Now there's a danger closing in that only Sage can see, and she intends to do everything she can to protect Parker and Ryker-even at the risk of losing them both . . .

An award-winning social scientist uses economic tools to challenges popular misconceptions about pregnancy to counsel women on how to navigate contradictory and extreme abstinence-style advice to promote empowerment, reduce risks and enable practical choices.

In the next sizzling sports romance from the author of Foolish Games, Brody is at the top of his game… until Shannon changes the rules. Baltimore Blaze tight end Brody Janik is a natural-born football star. At twenty-seven, his record-breaking athletic performance and his cover-boy good looks have turned him into a household name. But Brody’s hiding a major secret behind his charming public persona: a health condition that may cut his career short. PhD candidate Shannon “Shay” Everett works multiple jobs to put herself through school—including an unpaid internship with the Blaze training department. Strapped for cash, Shay answers the call of an NFL gossip blogger to uncover personal details about the Blaze players. Sneaking into the locker room one night, she gets entangled in Brody’s secret…and swept up by his charm. Brody isn’t sure what to make of the gawky girl with the whiskey eyes, especially when he discovers she was snooping. His first instinct is to turn her in as a snitch, but she could destroy him by sharing his secret. Instead, he decides to keep her close…perhaps closer than either of them originally intended…

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