how to make it big in the seminar business

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How To Make It Big In The Seminar Business

Author : Paul Karasik
ISBN : 0071460586
Genre : Business & Economics
File Size : 29. 21 MB
Format : PDF
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How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other new technologies to deliver seminars; marketing on the Web; developing coaching services in conjunction with seminars; and E-mail newsletters. Readers get a fully updated and expanded directory--listing the names, addresses, and telephone numbers for hundreds of public seminar companies, corporate training companies, speakers bureaus, and seminar websites.

Successful Seminar Selling

Author : Philip Calvert
ISBN : 1857039661
Genre : Business & Economics
File Size : 84. 40 MB
Format : PDF, ePub
Download : 189
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This practical, comprehensive book reveals to readers the secrets of how to dramatically increase sales and profits by hosting their own seminars, workshops, demonstrations, and networking events. Packed with real-life examples of how small businesses can benefit from hosting their own events, this book informs, educates, and inspires.

22 Keys To Sales Success

Author : James M. Benson
ISBN : 1417543957
Genre : Business & Economics
File Size : 86. 54 MB
Format : PDF, Kindle
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In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace. Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including: The four primary fears that could destroy a sale--and how to help prospects overcome themThe nine most effective strategic approaches to "target marketing" successFive guidelines for qualifying prospects more effectivelySixty-five ways to snap a sales slumpTen ways to get clients to say yesFour simple steps to generate new business with current clientsFive guidelines for overcoming objectionsSix sample scripts to make closing ratios soar Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.

How To Develop And Promote Successful Seminars And Workshops

Author : Howard L. Shenson
ISBN : UOM:39015045996769
Genre : Business & Economics
File Size : 69. 20 MB
Format : PDF, Mobi
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A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense


Author : Bill Wittich
ISBN : 9781928794059
Genre : Business & Economics
File Size : 42. 21 MB
Format : PDF
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Seminars are the school of the future for all business thinkers. In the past you went to a class that ran 18 weeks, much of which seemed like filler material, but today a short seminar gives you all the essentials. The seminar business has changed in the past few years, as all of higher education has become a new venue. Many online programs and private universities are moving into the traditional higher education arena. The seminar is an accepted method of gaining new knowledge, and it is done in both a virtual and on-site environment. You are the person who is the expert and this is your opportunity to earn a strong income teaching what you know to others. This is your change to jump into an evolving field and your skills and talents in your own seminar. SeminarBiz will help you identify your best topics, and help you find the marketing ideas to allow you to fill your seminar room. It will suggest back-of-the-room information products to double your daily seminar income. You will learn to negotiate with hotels to find cost-effective locations and cut the cost of everything from space to coffee. This is a multi-million dollar business and this book will give you everything required to own a part of this new training arena.

Start Your Own Seminar Production Business

Author : Entrepreneur Press
ISBN : 9781613080979
Genre : Business & Economics
File Size : 51. 16 MB
Format : PDF, ePub, Mobi
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Did you ever think you might be able to make money leading seminars to teach others what you know? Or promoting a dynamic speaker who motivates the crowds? Many people pay top dollar to attend seminars that teach them how to do something faster, better, more easily or more profitably—which gives you a great opportunity for profit. This hands-on guide, completely updated with the latest trends and newest information, details how to plan seminars, webinars, and teleseminars for yourself or someone else from start to finish. Learn how to: • Negotiate for great deals on halls, hotels and conference rooms • Promote a business with almost no cash investment • Use ingenious PR tactics that will draw attendees—and profits—like a magnet • Test-market your subject matter before spending a dime • Develop and sell CDs, books and other profitable materials People who promote and produce seminars are making huge profits—and so can you! Get in on the action in this booming field today.

Growing A Business

Author : Paul Hawken
ISBN : 9780671671648
Genre : Business & Economics
File Size : 63. 3 MB
Format : PDF, ePub, Docs
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Discusses the prerequisites to starting a business and shares his own start-up strategies

Businesswise Words Of Wisdom For Small Businesses With Big Ambitions

Author : Various
ISBN : 9781905823130
Genre : Business & Economics
File Size : 37. 73 MB
Format : PDF, Docs
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A collaboration among more than 20 business experts, this book looks at the whole process of setting up a new business with success in mind. A wide range of topics is covered, including business set up and vision, marketing, selling, finance, working in and managing teams, working from home and beating procrastination, networking internationally, and collaboration.

Do It Marketing

Author : David Newman
ISBN : 9780814432877
Genre : Business & Economics
File Size : 86. 47 MB
Format : PDF, Kindle
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As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: Avoid blah, blah, blah marketing * Use magnetic marketing strategies that pull-not push-qualified decision-makers into your world * Get noticed * Position yourself as an expert * Become the obvious choice in your market * Do social media right * Zero in on your customers' pain/gain factors * Learn to speak their language * Get a steady stream of referrals * Identify and focus on high-payoff activities * Cultivate and leverage enthusiastic advocates * And more! Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.

Building Big Profits In Real Estate

Author : Wade Timmerson
ISBN : 9780471668121
Genre : Business & Economics
File Size : 51. 56 MB
Format : PDF, ePub, Docs
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