illuminate ignite change through speeches stories ceremonies and symbols

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Illuminate

Author : Nancy Duarte
ISBN : 1101980168
Genre :
File Size : 50. 31 MB
Format : PDF, Kindle
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Lead transformation using speeches, stories, ceremonies, and symbols Great leaders anticipate the future. But, the reality is that the vast majority of people fear the unknown. Most would rather stick with the status quo than go somewhere new, especially because they know change is hard and risky. According to Nancy Duarte, acclaimed author of Resonate, and Patti Sanchez, a communications expert, change doesn't have to be so hard. With the right communication tools, leaders can inspire others to long for a brighter future and move them to make it a reality. In their new book, Illuminate, Duarte and Sanchez lay out a plan for leading people through the five stages of transformation using the persuasive power of speeches, stories, ceremonies, and symbols. Any leader can learn how to create galvanizing moments that motivate people. This book will show you how to encourage people to embrace and execute bold plans by: * Identifying which stage of the venture you're in and where to go next * Empathizing with those who might resist and seeing the journey through their eyes * Articulating what people need to hear (speeches and stories), do (ceremonies), and see (symbols) to long for your vision * Commemorating milestones and accomplishments along the way. Illuminate is packed with case studies of leaders who have used powerful communication to navigate transformation well, including IBM, Starbucks, Rackspace, Chick-fil-A, Apple, Interface, charity: water, and more. Mastering these effective communication tools you, too, will be able to confidently lead others into the future.

Illuminate

Author : Nancy Duarte
ISBN : 9781101980163
Genre : Business & Economics
File Size : 77. 74 MB
Format : PDF, Mobi
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"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO." With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That's because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there. As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision. In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols. This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.

Illuminate

Author : Nancy Duarte
ISBN : 9781101980187
Genre : Business & Economics
File Size : 69. 33 MB
Format : PDF
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"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO." With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there. As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision. In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols. This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement. From the Hardcover edition.

Resonate

Author : Nancy Duarte
ISBN : 9780470632017
Genre : Business & Economics
File Size : 45. 61 MB
Format : PDF, Kindle
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By leveraging techniques normally reserved for cinema and literature, "Resonate" reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response. With "Resonate," you'll be able to: Leverage the hidden story structures inherent in great communication Connect with your audience empathetically Create captivating content Craft ideas that get repeated Inspire enthusiasm and support for your vision "Finally! Someone has incorporated the power of story into presentations!" --Damon Lindelof, Co-creator of "LOST" "To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!" --Patrick Lencioni, President, The Table Group Author, "The Five Dysfunctions of a Team" "Few things excite me more than a great communicator--something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's "Resonate." Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy." --Ken Blanchard, Co-author of "The One Minute Manager," Recipient of Golden Gavel Award

Slide Ology

Author : Nancy Duarte
ISBN : 9780596522346
Genre : Business & Economics
File Size : 64. 16 MB
Format : PDF, ePub, Mobi
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Presents practical approaches for developing an effective presentation, covering such topics as creating diagrams, displaying data, arranging elements, creating movement, and interacting with slides.

Hbr Guide To Persuasive Presentations

Author : Nancy Duarte
ISBN : 9781422187159
Genre : Business & Economics
File Size : 33. 69 MB
Format : PDF, ePub, Docs
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TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: • Win over tough crowds • Organize a coherent narrative • Create powerful messages and visuals • Connect with and engage your audience • Show people why your ideas matter to them • Strike the right tone, in any situation

Infographics

Author : Jason Lankow
ISBN : 9781118421598
Genre : Business & Economics
File Size : 59. 4 MB
Format : PDF, Mobi
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Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

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