impossible to ignore creating memorable content to influence decisions creating memorable content to influence decisions

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Impossible To Ignore Creating Memorable Content To Influence Decisions

Author : Carmen Simon
ISBN : 9781259584145
Genre : Business & Economics
File Size : 26. 49 MB
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Summary Of Impossible To Ignore

Author : Fastreads
ISBN : 1541132157
Genre :
File Size : 83. 39 MB
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***Don't miss Dr. Carmen Simon's revolutionary approach to making a lasting impression: "Impossible to Ignore: Creating Memorable Content to Influence Decisions." Simon uses scientifically proven research to design a step-by-step method to creating the best content to drive the decisions you desire.*** What Will You Learn from Reading This Book? Why we remember the things we do How much of what we hear and see we actually remember What types of things we are most likely to remember The science behind memory and decision-making How to associate your content with a recurring memory for most A step-by-step plan to get people to convert when you want them to! Book Summary Overview In this book, Carmen Simon explores how writers, artists and business communicators can use memory to create content that is impossible to ignore. She asserts that people act on what they remember, and that ventures become profitable when they learn to influence what their customers recall in the future. According to the author, people act in favor of a business when the business learns to influence their memory by using the right proportion of facts, distinctiveness, familiarity, emotion, sensory intensity, and other variables in its content. The premise of this book is that communication is only effective if the message sticks to the minds of the listeners long enough to influence their choice at the decision point. The author uses the latest developments in brain science to develop an approach that anyone can use to create a presentation, sales pitch, training program or marketing campaign that is easy to understand and hard to forget. Whether you're making a sales pitch or writing a book, "Impossible to Ignore" is the book you need to make your content unforgettable! Click Buy Now with 1-Click to Own Your Copy Today!

Pre Suasion

Author : Robert Cialdini
ISBN : 9781501109799
Genre : Business & Economics
File Size : 40. 99 MB
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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

Summary Bundle

Author : FastReads
ISBN : 197995092X
Genre :
File Size : 32. 72 MB
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FastReads Summary & Analysis offers supplementary material to help you distill key takeaways, review the books' content, and further understand the writing style and overall themes from an editorial perspective. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, FastReads Summary & Analysis is here to help. Absorb everything you need to know in under 20 minutes per book! This FastReads Summary & Analysis Bundle includes: Summary of Bird by Bird: Some Instructions on Writing and Life by Anne LaMott Summary of Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy Summary of Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon Summary of How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams Summary of #GIRLBOSS by Sophia Amoruso Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. FastReads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and kick your freelance career into overdrive today! "Bird by Bird" Overview Anne Lamott sets out to make the reader a better writer by narrating her experiences as an author and her observations as a writing coach. She emphasizes that to improve their writing, budding writers must make a commitment to write more. The focus should not be on getting published, but on learning to write. She cautions writers of the futility of pursuing perfectionism and acknowledges that all writers make terrible first drafts. "Eat That Frog!" Overview In his book, Brian Tracy helps readers understand the importance of setting clear goals, managing priorities, and beginning each workday with the most important task. He emphasizes that to become effective a person must write clear goals on paper, list all the tasks required to accomplish each goal, and complete these tasks in their order of importance and sequence. The ability to eat the ugliest frogs first (the most important tasks) is the mark of a high performer. "Impossible to Ignore" Overview In her book, Carmen Simon explores how writers, artists and business communicators can use memory to create content that is impossible to ignore. She asserts that people act on what they remember, and that ventures become profitable when they learn to influence what their customers recall in the future. "How to Fail at Almost Everything and Still Win Big" Overview Scott Adams encourages readers to invite failure into their professional lives as it is often the raw material for success. He asserts that no matter how many times you fail, you can come out ahead if you learn something in the process. "#GIRLBOSS" Overview This book is Sophia Amoruso's way of showing the world how she got to where she is now. Her empire didn't come because of luck. She was able to play well to her strengths and succeed at it. The book shows how Amoruso isn't your typical business woman. The book features quirky subheads and quotes that will surely delight you and keep you reading from start to finish. PLEASE NOTE: This collection comes bound in a single physical book. You will NOT receive five individual books when purchasing this bundle. This is a collection of summaries, analyses, and reviews of the books, and not the original books.

Pr Suasion

Author : Robert CIALDINI
ISBN : 9782412025277
Genre : Family & Relationships
File Size : 58. 62 MB
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25 ans après le best-seller "Influence et manipulation" : Robert Cialdini va plus loin avec ce nouveau livre, fruit de ses recherches, sur le pouvoir de persuation qui débute bien avant qu'on ait prononcé le premier mot. Dans ce nouvel ouvrage, fruit de 20 ans de recherches et d'expérimentations sociales et psychologiques, le Dr. Robert Cialdini livre sa méthode révolutionnaire pour influencer et convaincre une personne ou un public. Révolutionnaire, parce qu'elle tient en un mot-clé, néologisme qui résume à merveille son principe : Pré-Suasion, ou comment l'art de la persuasion doit débuter bien avant qu'on ait prononcé le premier mot pour être véritablement efficace. Y seront notamment expliqué pourquoi et comment créer une situation, un contexte, favorable à la discussion qui suivra avec son interlocuteur, afin que celui-ci soit a priori déjà convaincu par le message (ou le produit) qui lui sera délivré ensuite. Les notions d'Attention et d'Association seront alors développées avec de nombreux exemples pratiques, pour que tous puissent mettre en oeuvre cette méthode et devenir expert dans l'art de convaincre et persuader.

Impossible To Ignore Creating Memorable Content To Influence Decisions

Author : Aubrey C. Daniels
ISBN : 9781259644917
Genre : Business & Economics
File Size : 82. 64 MB
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Maximize employee performance with this updated edition of the classic bestseller In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today’s rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years Daniels has worked with organizations to apply scientifically-based behavioral tools and principles to effectively address workplace issues—particularly as they relate to management, leadership, culture, innovation, safety, engagement, and collaboration. Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, presents Daniels’ proven strategies that have been successfully adopted by hundreds of organizations worldwide—ranging from start-ups to Fortune 100 companies—and delivers step-by-step instruction and positive practices to help you implement and sustain positive change. With a behavioral foundation and new chapters on employee engagement and the impact of the exponential increase in technology, this latest edition features all new examples, updated approaches to effective recognition and rewards systems, tips for stimulating and fostering innovation and creativity, and productive ways to embrace and empower the multi-generational workforce, including Millennials and future generations. This timely update tackles the changes in the contemporary work environment, while providing step-by-step instructions and proven practices that have been adopted by Daniels’ global clients, from startups to Fortune 100 companies. Learn how to: • Create effective recognition and rewards systems that are positively reinforcing to employees • Stimulate innovation and creativity in exciting new ways • Understand fluency as an efficient way to reduce training costs and increase training effectiveness for all employees • Engage employees in ways that lead to improved performance and a stronger culture • Motivate and empower the multi-generational workforce • Understand and shape how technology is affecting employee behavior—for better and worse

Pre Suasi N

Author : Robert Cialdini
ISBN : 9788416883066
Genre : Business & Economics
File Size : 39. 16 MB
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Un método revolucionario para influir y persuadir. La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante. Ese instante puede hacer que el público se muestre más receptivo y, de este modo, la persuasión óptima solo se obtiene con una óptima «pre-suasión». Para persuadir, lo único que necesita el comunicador es redirigir la atención del público antes de una acción relevante para que este le diga «¡Sí!». Con solidez científica, Cialdini muestra cómo escoger no solo lo que vamos a decir, sino cuándo lo vamos a hacer y cómo atraer esa atención de una forma ética. Con Pre-suasión los lectores aprenderán a aprovechar el momento oportuno para ganar influencia y a conservarla. Reseñas: «Pre-suasión está destinado a convertirse inmediatamente en un clásico.» Forbes.com «Mi impresión sobre este libro se resume en una palabra: persuasor.» The Wall Street Journal «Un libro que recomendaré durante años.» Amy Cuddy, profesora asociada de Administración de empresas de la Harvard Business School y autora de El poder de la presencia «Una lectura fascinante sobre cómo el motor más importante de la persuasión no son las palabras que elegimos sino cómo las presentamos antes.» Adam Grant, profesor de Management y Psicología en The Wharton School y autor de Dar y recibir

Author : カーメン・サイモン
ISBN : PKEY:223445
Genre : Business & Economics
File Size : 28. 76 MB
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Etica Nicomaquea

Author : Aristote
ISBN : 8472256189
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The Standard

Author :
ISBN : NYPL:33433003180555
Genre : Baptists
File Size : 56. 72 MB
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