impossible to ignore creating memorable content to influence decisions creating memorable content to influence decisions

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Impossible To Ignore Creating Memorable Content To Influence Decisions

Author : Carmen Simon
ISBN : 9781259584145
Genre : Business & Economics
File Size : 56. 92 MB
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible To Ignore Creating Memorable Content To Influence Decisions

Author : Carmen Simon
ISBN : 1259584135
Genre : Business & Economics
File Size : 50. 25 MB
Format : PDF, Docs
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.

Win Your Case

Author : Gerry Spence
ISBN : 1429909013
Genre : Law
File Size : 21. 6 MB
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Gerry Spence is perhaps America's most renowned and successful trial lawyer, a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since l969. In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena-the courtroom, the boardroom, the sales call, the salary review, the town council meeting-every venue where a case is to be made against adversaries who oppose the justice you seek. Relying on the successful courtroom methods he has developed over more than half a century, Spence shows both lawyers and laypersons how you can win your cases as he takes you step by step through the elements of a trial-from jury selection, the opening statement, the presentation of witnesses, their cross-examinations, and finally to the closing argument itself. Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument. To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, of love. You are instructed on how to role-play through the use of the psychodramatic technique, to both discover and tell the story of the case, and, at last, to pull it all together into the winning final argument. Whether you are presenting your case to a judge, a jury, a boss, a committee, or a customer, Win Your Case is an indispensable guide to success in every walk of life, in and out of the courtroom.

The Art Of Persuasion

Author : Juliet Erickson
ISBN : 9781444722413
Genre : Self-Help
File Size : 23. 3 MB
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You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen ? whether a new business, community project or innovative idea ? the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

How To Fail At Almost Everything And Still Win Big

Author : Scott Adams
ISBN : 9780698144620
Genre : Business & Economics
File Size : 65. 79 MB
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Blasting clichéd career advice, the contrarian pundit and creator of Dilbert recounts the humorous ups and downs of his career, revealing the outsized role of luck in our lives and how best to play the system. Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world’s most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he’s followed since he was a teen: invite failure in, embrace it, then pick its pocket. No career guide can offer advice that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares how he turned one failure after another—including his corporate career, his inventions, his investments, and his two restaurants—into something good and lasting. There’s a lot to learn from his personal story, and a lot of entertainment along the way. Adams discovered some unlikely truths that helped to propel him forward. For instance: • Goals are for losers. Systems are for winners. • “Passion” is bull. What you need is personal energy. • A combination of mediocre skills can make you surprisingly valuable. • You can manage your odds in a way that makes you look lucky to others. Adams hopes you can laugh at his failures while discovering some unique and helpful ideas on your own path to personal victory. As he writes: “This is a story of one person’s unlikely success within the context of scores of embarrassing failures. Was my eventual success primarily a result of talent, luck, hard work, or an accidental just-right balance of each? All I know for sure is that I pursued a conscious strategy of managing my opportunities in a way that would make it easier for luck to find me.”

Speak Ericksonian

Author : Richard Nongard
ISBN : 9781312300385
Genre : Science
File Size : 72. 74 MB
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You are holding in your hands the keys to Ericksonian approaches to hypnotherapy, they unlock how to apply the solution oriented strategies of Milton Erickson, M.D. to a modern application of his ideas. This book will teach you how to tap into the treasure trove of resources Milton Erickson left us through his writings, case studies, and books. The book provides scripts, resources, and a clear understanding of what Ericksonian hypnotherapy is all about. You will learn the language patterns that create the foundation for conversational hypnosis, indirect suggestion, and the creation of sensorial experiences. After you read this book and complete the exercises, you will be able to speak Ericksonian fluently. This book is a practical guide and an instructional manual that will lead you into success.

Bringing Out The Best In People How To Apply The Astonishing Power Of Positive Reinforcement Third Edition

Author : Aubrey C. Daniels
ISBN : 9781259644917
Genre : Business & Economics
File Size : 44. 72 MB
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Maximize employee performance with this updated edition of the classic bestseller In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today’s rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years Daniels has worked with organizations to apply scientifically-based behavioral tools and principles to effectively address workplace issues—particularly as they relate to management, leadership, culture, innovation, safety, engagement, and collaboration. Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, presents Daniels’ proven strategies that have been successfully adopted by hundreds of organizations worldwide—ranging from start-ups to Fortune 100 companies—and delivers step-by-step instruction and positive practices to help you implement and sustain positive change. With a behavioral foundation and new chapters on employee engagement and the impact of the exponential increase in technology, this latest edition features all new examples, updated approaches to effective recognition and rewards systems, tips for stimulating and fostering innovation and creativity, and productive ways to embrace and empower the multi-generational workforce, including Millennials and future generations. This timely update tackles the changes in the contemporary work environment, while providing step-by-step instructions and proven practices that have been adopted by Daniels’ global clients, from startups to Fortune 100 companies. Learn how to: • Create effective recognition and rewards systems that are positively reinforcing to employees • Stimulate innovation and creativity in exciting new ways • Understand fluency as an efficient way to reduce training costs and increase training effectiveness for all employees • Engage employees in ways that lead to improved performance and a stronger culture • Motivate and empower the multi-generational workforce • Understand and shape how technology is affecting employee behavior—for better and worse

God S Debris

Author : Scott Adams
ISBN : 9781449459840
Genre : Religion
File Size : 57. 10 MB
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God's Debris is the first non-Dilbert, non-humor book by best-selling author Scott Adams. Adams describes God's Debris as a thought experiment wrapped in a story. It's designed to make your brain spin around inside your skull. Imagine that you meet a very old man who—you eventually realize—knows literally everything. Imagine that he explains for you the great mysteries of life: quantum physics, evolution, God, gravity, light psychic phenomenon, and probability—in a way so simple, so novel, and so compelling that it all fits together and makes perfect sense. What does it feel like to suddenly understand everything? You may not find the final answer to the big question, but God's Debris might provide the most compelling vision of reality you will ever read. The thought experiment is this: Try to figure out what's wrong with the old man's explanation of reality. Share the book with your smart friends, then discuss it later while enjoying a beverage. It has no violence or sex, but the ideas are powerful and not appropriate for readers under fourteen.

Deviate

Author : Beau Lotto
ISBN : 9780316300179
Genre : Science
File Size : 20. 24 MB
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Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate. Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

This Brave New World

Author : Anja Manuel
ISBN : 9781501121975
Genre : Business & Economics
File Size : 81. 81 MB
Format : PDF
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"The US has the power to shape the geopolitical future of this century. We must stop obsessing about China alone and actively encourage India's enormous potential to balance China's power. India, China, and the US will be the twenty-first century's dynamic triumvirate. The axial shift of world power from the United States and Europe to China and India is unrelenting. By 2030, intelligence agencies estimate that Asia will surpass the combined power of North America and Europe in economic might, population size, and military spending. From a front row seat Anja Manuel argues and demonstrates that India has the assets and structure to grow democratically to full strength and balance the Chinese hegemony and aggression while it takes its proper place in leadership with India and the US. In This Brave New World, Manuel takes the reader along on her business trips as she meets leaders and counts the assets and deficiencies of the two giant countries. India has a youthful, English-speaking population and democratic traditions, but it is inefficient, misogynist, and often corrupt. China has an aging population, no tradition of citizen rule, an ideological central government, and is ruthlessly expansionist. India's democratic system slows it down; China's centralized authority races it erratically. Balancing these giants is the key to a prosperous and open global system and America's opportunity to maintain its world power. In the present and near future the US's aim should be to embrace the inevitable rise of India and China and with them continue to lead the global governance. We must stop our handwringing about China's rise and focus instead, warns Manuel, on forging harmonious relationships with both giants, to create this brave new world"--

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