innovative solutions what designers need to know for today s emerging markets

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Innovative Solutions

Author : Apala Lahiri Chavan
ISBN : 1439810508
Genre : Technology & Engineering
File Size : 56. 5 MB
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Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them. Local designers and researchers offer insight directly from the depths of India, China, and other parts of the world. They take an in-depth look at user research methods in underserved communities, new tools such as ecosystems mapping to define the elements impacting innovation and design decisions, and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors’ work with clients such as HP Labs, Nokia, Haier, Philips, Intel, and A Piece of Pie, but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman, Tapan Parikh, Ram Sehgal, Steve Portigal, Dmitry Volkov, and Darelle van Greunen. A fascinating perspective of the users and ecosystem in emerging nations, the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets, it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets.

Understanding Your Users

Author : Kathy Baxter
ISBN : 9780128006092
Genre : Computers
File Size : 82. 16 MB
Format : PDF
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This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. Completely new and revised edition includes 30+% new content! Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products Includes all new case studies for each method from leaders in industry and academia

Human Factors And Ergonomics For The Gulf Cooperation Council

Author : Shatha N. Samman
ISBN : 9780429892301
Genre : Technology & Engineering
File Size : 79. 48 MB
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With a combined GDP (Gross Domestic Product) growth of 65% since 1998 and a current valued estimate of $1.6 trillion, the Gulf Cooperation Council (GCC), which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates Countries, is projected to exceed $2.0 trillion by 2020. With this ongoing market growth and development, this book will illustrate to both regional and international professionals the many domains in which HF/E opportunities can be applied within the region. The book will also be used to introduce the HF/E science and overall discipline to the region. It will showcase current research and case study applications specific to the GCC region.

Human Work Interaction Design Work Analysis And Interaction Design Methods For Pervasive And Smart Workplaces

Author : José Abdelnour Nocera
ISBN : 9783319270487
Genre : Computers
File Size : 82. 29 MB
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This book constitutes the thoroughly refereed post-conference proceedings of the 4th IFIP WG 13.6 Working Conference on Human Work Interaction Design, HWID 2015, held in London, UK, in June 2015. The 15 revised full papers presented were carefully selected for inclusion in this volume. The papers reflect many different areas and address many complex and diverse work domains, focusing on the integration of work analysis and interaction design methods for pervasive and smart workplaces. They are organized in the following sections: methodologies; environment, and specific contexts.

International Marketing Compact

Author : Gerhard Wührer
ISBN : 9783709404331
Genre : Business & Economics
File Size : 56. 95 MB
Format : PDF
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International Marketing Compact offers a new perspective in teaching international marketing. The authors address issues in a novel way by bringing in cases from advanced and emerging markets. In this connection they also discuss technological requirements of the 21st century and how these developments necessitate a change in looking at international marketing issues. The individual chapters follow the necessary steps to develop and implement projects successfully in the international market place. The knowledge, which is provided for both students and practitioners, is well balanced in terms of theoretical input and managerial application. This is the result of numerous examples presented in this book not only from Europe, but also from other markets throughout the world. The book is addressed to various student groups: those in a bachelor’s program studying business, economics and international trade can well use the book to gain a broad and current perspective on trends in international marketing theory and practice. Those in a master’s program for business, economics and international trade can use the book as a guide for building a theoretical background for their term projects and the case studies they analyze. Those at the PhD level in the same or similar disciplines can take a compact look at 21st century international marketing. It is also beneficial for international students, for example, for Erasmus students at European universities, who are building a common international marketing background and perspective that they can take back to their studies at their home universities.

Sprint

Author : Jake Knapp
ISBN : 9781501121746
Genre : Business & Economics
File Size : 23. 61 MB
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From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.

Diagrams

Author : Carolyn Knight
ISBN : 9782888930617
Genre : Design
File Size : 44. 88 MB
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This work offers a collection of exemplary, creative, and imaginative information design, shown in its original application and juxtaposed with the reference material used for each piece of work.

Winning The War For Talent In Emerging Markets

Author : Sylvia Ann Hewlett
ISBN : 9781422160602
Genre : Business & Economics
File Size : 76. 6 MB
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The war for talent is heating up in emerging markets. Without enough "brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way--bringing in expats and engaging in bidding wars for hotshot local "male” managers. The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers. But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces - family-related "pulls,” such as daughterly duties to parents and in-laws, and work-related "pushes,” such as extreme hours and dangerous commutes - force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely. In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including: * Sustaining ambition through stretch opportunities and international assignments * Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors) * Introducing flexible work arrangements to accommodate family obligations * Providing safe transportation, such as employer-subsidized taxi services Drawing on groundbreaking research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens, this book is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.

Winning In Emerging Markets

Author : Tarun Khanna
ISBN : 9781422157862
Genre : Business & Economics
File Size : 77. 6 MB
Format : PDF
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The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. While such "institutional voids" present challenges, they also provide major opportunities-for multinationals and local contenders. Palepu and Khanna provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to: · Spot institutional voids in developing economies, including in product, labor, and capital markets, as well as social and political systems · Identify opportunities to fill those voids; for example, by building or improving market institutions yourself · Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.

Management And International Review

Author : David M. Brock
ISBN : 9783322909992
Genre : Business & Economics
File Size : 82. 84 MB
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The major changes in strategy and structure in MNEs increasing levels of global integration, innovation by design, new network structures, outsourcing of major value-chain activities, E-commerce and the backlash against globalization. This special issue includes an overview of the integration-responsiveness framework.

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