inter regional place branding best practices challenges and solutions

Download Book Inter Regional Place Branding Best Practices Challenges And Solutions in PDF format. You can Read Online Inter Regional Place Branding Best Practices Challenges And Solutions here in PDF, EPUB, Mobi or Docx formats.

Inter Regional Place Branding

Author : Sebastian Zenker
ISBN : 9783319153292
Genre : Science
File Size : 25. 71 MB
Format : PDF, ePub, Mobi
Download : 444
Read : 1136

Download Now


This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

Inter Regional Place Branding

Author : Sebastian Zenker
ISBN : 3319153285
Genre : Science
File Size : 69. 88 MB
Format : PDF
Download : 373
Read : 707

Download Now


This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

The Political Economy Of City Branding

Author : Ari-Veikko Anttiroiko
ISBN : 9781135129897
Genre : Business & Economics
File Size : 81. 74 MB
Format : PDF, Kindle
Download : 472
Read : 953

Download Now


Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.

Nation Branding

Author : Keith Dinnie
ISBN : 9781317681946
Genre : Business & Economics
File Size : 42. 49 MB
Format : PDF, Docs
Download : 207
Read : 924

Download Now


Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Development Challenges South South Solutions July 2012 Issue

Author : David South, Writer
ISBN :
Genre : Business & Economics
File Size : 37. 50 MB
Format : PDF, ePub, Docs
Download : 556
Read : 419

Download Now


Development Challenges, South-South Solutions is the monthly e-newsletter of the United Nations Office for South-South Cooperation in UNDP (www.southerninnovator.org). It has been published every month since 2006. Its sister publication, Southern Innovator magazine, has been published since 2011. Contact the Office to receive a copy of the new global magazine Southern Innovator. Issues 1, 2, 3, 4 and 5 are out now and are about innovators in mobile phones and information technology, youth and entrepreneurship, agribusiness and food security, cities and urbanization and waste and recycling. Why not consider sponsoring or advertising in an issue of Southern Innovator? Or work with us on an insert or supplement of interest to our readers? Follow @SouthSouth1.

Destination Branding

Author : Nigel Morgan
ISBN : 9781136411090
Genre : Business & Economics
File Size : 70. 3 MB
Format : PDF, ePub
Download : 547
Read : 328

Download Now


In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

How To Brand Nations Cities And Destinations

Author : T. Moilanen
ISBN : 9780230584594
Genre : Business & Economics
File Size : 73. 93 MB
Format : PDF, ePub, Docs
Download : 880
Read : 1140

Download Now


Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

The Future Of Cities And Regions

Author : Liliana Bazzanella
ISBN : 9789400725188
Genre : Political Science
File Size : 60. 55 MB
Format : PDF, ePub
Download : 946
Read : 542

Download Now


This guide for tomorrow’s urban practitioner systematically explains fifteen best practices across three continents; it explores questions of broad interest for designing and planning the future of cities and regions. Key questions addressed are: Is simulation useful to explore the effects of different design, policy and planning strategies? Which approach will help manage the uncertainties of metropolitan areas both today and tomorrow ? What are the strengths and weaknesses of the different simulation practices for city leadership, public and private partnership, and citizen involvement? The book reviews computer models and media, socio-political initiatives, professional practices which help communicating the future effects of different design, political and planning strategies with a wide range of aims: from information, through consultation, towards active participation. These world best practices are considered according to four leading issues for urban and regional development, respectively Simulation, Scenario and Visioning, Government and Governance, and Scale. The book examines the approaches adopted technically and procedurally. The selected knowledge and the innovative tools used in each case study are among the most advanced and up-to-date in the professional and research fields. This volume successfully illustrates these innovative practices and methodologies in a straightforward and accessible way.

Mineral Resources

Author : Manuel Bustillo Revuelta
ISBN : 9783319587608
Genre : Science
File Size : 33. 7 MB
Format : PDF, Kindle
Download : 886
Read : 360

Download Now


This comprehensive textbook covers all major topics related to the utilization of mineral resources for human activities. It begins with general concepts like definitions of mineral resources, mineral resources and humans, recycling mineral resources, distribution of minerals resources across Earth, and international standards in mining, among others. Then it turns to a classification of mineral resources, covering the main types from a geological standpoint. The exploration of mineral resources is also treated, including geophysical methods of exploration, borehole geophysical logging, geochemical methods, drilling methods, and mineral deposit models in exploration. Further, the book addresses the evaluation of mineral resources, from sampling techniques to the economic evaluation of mining projects (i.e. types and density of sampling, mean grade definition and calculation, Sichel’s estimator, evaluation methods – classical and geostatistical, economic evaluation – NPV, IRR, and PP, estimation of risk, and software for evaluating mineral resources). It subsequently describes key mineral resource exploitation methods (open pit and underground mining) and the mineral processing required to obtain saleable products (crushing, grinding, sizing, ore separation, and concentrate dewatering, also with some text devoted to tailings dams). Lastly, the book discusses the environmental impact of mining, covering all the aspects of this very important topic, from the description of diverse impacts to the environmental impact assessment (EIA), which is essential in modern mining projects.

Challenges Of Growth And Globalization In The Middle East And North Africa

Author : Hamid Reza Davoodi
ISBN : 9781463919382
Genre : Business & Economics
File Size : 36. 90 MB
Format : PDF
Download : 968
Read : 360

Download Now


The Middle East and North Africa (MENA) is an economically diverse region. Despite undertaking economic reforms in many countries, and having considerable success in avoiding crises and achieving macroeconomic stability, the region's economic performance in the past 30 years has been below potential. This paper takes stock of the region's relatively weak performance, explores the reasons for this out come, and proposes an agenda for urgent reforms.

Top Download:

Best Books