inter regional place branding best practices challenges and solutions

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Inter Regional Place Branding

Author : Sebastian Zenker
ISBN : 9783319153292
Genre : Science
File Size : 27. 76 MB
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This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

City Branding

Author : Alberto Vanolo
ISBN : 9781317337768
Genre : Architecture
File Size : 82. 12 MB
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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.

Handbook On Place Branding And Marketing

Author : Adriana Campelo
ISBN : 9781784718602
Genre :
File Size : 20. 50 MB
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Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.

Handbook Of Research On Sub National Governance And Development

Author : Schoburgh, Eris
ISBN : 9781522516460
Genre : Political Science
File Size : 87. 25 MB
Format : PDF
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Effective governance is a crucial aspect of all modern nations. Through various collaborative efforts and processes, nations can enhance their current governance systems. The Handbook of Research on Sub-National Governance and Development is a pivotal reference source for the latest scholarly material on the intersection between local and national politics, analyzing how this relationship affects nations’ economy and administration. Highlighting theoretical foundations and real-world applications, this book is ideally designed for professionals, academics, students, and practitioners actively involved in the fields of public policy and governance.

Real Web Project Management

Author : Thomas J. Shelford
ISBN : 0321112555
Genre : Computers
File Size : 53. 72 MB
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Examines the role of the Web project manager, and offers strategies for running productive meetings, winning the confidence of the team, dealing constructively with conflict, and managing expectations.

Rethinking Place Branding

Author : Mihalis Kavaratzis
ISBN : 9783319124247
Genre : Business & Economics
File Size : 47. 50 MB
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As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

Universal Methods Of Design

Author : Bella Martin
ISBN : 9781592537563
Genre : Design
File Size : 47. 53 MB
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This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: Dismantles the myth that user research methods are complicated, expensive, and time-consuming. Creates a shared meaning for cross-disciplinary design teams. llustrates methods with compelling visualizations and case studies. Characterizes each method at a glance. Indicates when methods are best employed to help prioritize appropriate design research strategies. Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

Embedded Firmware Solutions

Author : Vincent Zimmer
ISBN : 9781484200704
Genre : Computers
File Size : 47. 24 MB
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Embedded Firmware Solutions is the perfect introduction and daily-use field guide--for the thousands of firmware designers, hardware engineers, architects, managers, and developers--to Intel’s new firmware direction (including Quark coverage), showing how to integrate Intel® Architecture designs into their plans. Featuring hands-on examples and exercises using Open Source codebases, like Coreboot and EFI Development Kit (tianocore) and Chromebook, this is the first book that combines a timely and thorough overview of firmware solutions for the rapidly evolving embedded ecosystem with in-depth coverage of requirements and optimization.

Smart Metropolitan Regional Development

Author : T.M. Vinod Kumar
ISBN : 9789811085888
Genre : Political Science
File Size : 65. 96 MB
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This book discusses the concept and practice of a smart metropolitan region, and how smart cities promote healthy economic and spatial development. It highlights how smart metropolitan regional development can energize, reorganize and transform the legacy economy into a smart economy; how it can help embrace Information and Communications Technology (ICT); and how it can foster a shared economy. In addition, it outlines how the five pillars of the third industrial revolution can be achieved by smart communities. In addition, the book draws on 16 in-depth city case studies from ten countries to explore the state of the art regarding the smart economy in smart cities – and to apply the lessons learned to shape smart metropolitan economic and spatial development.

Urban Innovation Systems

Author : Willem van Winden
ISBN : 9781317917458
Genre : Business & Economics
File Size : 53. 12 MB
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Why are some regions and cities so good at attracting talented people, creating high-level knowledge, and producing exciting new ideas and innovations? What are the ingredients of success? Can innovative cities be created and stimulated, or do they just flourish by mere chance? This book analyses the development and management of innovation systems in cities, in order to provide a better understanding of what makes such systems perform. The book opens by developing a conceptual model that combines insights from urban economics with economic geography, urban governance and place marketing. This highlights the relevance of path dependence, different types of proximity (and the role of clusters, networks and platforms), institutional conditions, place attractiveness and place identity in the evolution of local innovation systems. The authors then draw on this conceptual framework to structure empirical case studies in three cities with a relatively high innovation performance: Eindhoven (the Netherlands), Stockholm (Sweden) and Suzhou (China). Through these case studies they provide a detailed analysis of how successful innovation systems evolve and what makes them tick. Unique to this book is the linking of analysis to concrete policy and management responses. The book ends with a discussion on six themes in the development of successful urban innovation systems: firm-capabilities and leader firms, higher education and research, attractive environment, place branding, institutional environment and entrepreneurship. Each theme is examined fully, drawing lessons from the case studies, and from recent insights and other cases discussed in the literature. This title will be of interest to students, researchers and policymakers involved in regional innovation systems, knowledge locations and cluster development.

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