international and intercultural public relations a campaign case approach

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International And Intercultural Public Relations

Author : Michael G. Parkinson
ISBN : 0205375200
Genre : Business & Economics
File Size : 83. 6 MB
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"International and Intercultural Public Relations" provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses as well as those specifically focused on intercultural or international public relations. FeaturesFeatures 19 real-life international or intercultural cases, complete with critiques, providing a diverse selection of successful and unsuccessful campaigns for students to learn from and analyze. Begins with detailed descriptions of case development techniques, supplying students with a framework for analysis of the cases in the text. Describes and demonstrates the "ROSTE model, " a system that can be used to critique or develop any public relations campaign, so students can apply their knowledge outside the text or classroom. Includes both mass communication and speech communication theories, making them applicable to courses in journalism, public relations, or communication programs. Incorporates instructions for case development and critique as well as class discussion and analysis, helping instructors to encourage critical thinking in the classroom. Provides suggested readings and bibliographies to facilitate student research projects and reports. Praise for "International and Intercultural Public Relations" "This is an exciting text that I would include in my library and use. It is cutting edge and hits all of the targeted marks that I look for in a text." "Eric Brown, Canyon College" "This manuscript utilizes a unique concept, ROSTE, to produce national and international campaigns. It has up-to-date national and international cases illustrating the intricacies of successful and unsuccessful campaigns. . . ." "Deborah Menger, University of Texas at San Antonio"

Public Relations Cases

Author : Jerry Hendrix
ISBN : 9780495567783
Genre : Business & Economics
File Size : 78. 16 MB
Format : PDF
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Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Nation Branding Eine Theoretische Analyse Und Empirische Studien Zur Entwicklung Einer Nationalen Markenidentit T Unter Besonderer Ber Cksichtigung Der Rolle Von Public Relations Dargestellt Am Beispiel Von Litauen Lettland Und Nigeria

Author : Angelika Gimpl
ISBN : 9783842848214
Genre : Business & Economics
File Size : 43. 22 MB
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Inhaltsangabe:Einleitung: Anhand der vorliegenden Magisterarbeit soll das umfangreiche Spektrum von Nation Branding theoretisch aufbereitet und durch Heranziehen praktischer Aspekte auf seine Anwendbarkeit bzw. Anwendungsmöglichkeiten in der Praxis untersucht und überprüft werden. Ferner wird es auch als wichtig angesehen, auf kritische Gesichtspunkte bei der Umsetzung von Nation Branding hinzuweisen, wie beispielsweise das Scheitern von Nation Branding oder Dysfunktionalitäten. Nation Branding ist sowohl auf wissenschaftlicher als auch auf praktischer Ebene ein neuartiges und hochaktuelles Thema. Das Ziel dieser Arbeit ist, den komplexen Begriff zu erläutern und die Wichtigkeit dieses neuen Forschungsfeldes aufzuzeigen. Es soll Literatur zum Thema Nation Branding gesammelt, systematisiert, aufbereitet, analysiert und interpretiert werden. Da diese Arbeit eine erstmalige Auseinandersetzung mit dem Thema Nation Branding darstellt, sollen zum Einen wesentliche Aspekte dieses komplexen Themas rundum beleuchtet und ein allgemeiner Einblick in das Themenfeld gegeben werden, zum Anderen soll diese Arbeit ein Nachschlagwerk zum Thema Nation Branding darstellen, um anderen Studenten als Basisliteratur dienen zu können. Weiters werden die theoretischen Erkenntnisse mittels Experteninterviews in der Praxis überprüft, um so den Ist-Zustand von Nation Branding herauszufiltern und um zu beschreiben, wie Nation Branding in der Praxis aktuell betrieben wird. Hierzu werden drei Beispielländer herangezogen: Litauen, Lettland und Nigeria. Alle drei Länder weisen ein sehr schwaches Image auf und haben das Problem, dass sie von ihren Nachbarländern meist nicht unterschieden werden können. Litauen und Lettland sind baltische Länder und sollen in einer vergleichenden Studie gegenüber gestellt werden. Für viele Menschen ist es oftmals nicht möglich, die beiden Nationen voneinander zu unterscheiden. Eine weitere wichtige Tatsache ist, dass das Konzept für Litauen von Wally Olins erstellt wurde, das Konzept für Lettland von Simon Anholt. Beide sind führende Nation-Branding-Experten und Autoren wichtiger Fachbücher, eine Tatsache, die eine Analyse bzw. Gegenüberstellung der beiden Länder noch interessanter macht. Nigeria wird meist als ein afrikanisches Entwicklungsland wahrgenommen und ist ebenfalls von seinen Nachbarländern kaum zu unterscheiden. Die Herausforderung der drei Länder, Nation Branding zu betreiben, stellt die Tatsache dar, dass sie am globalen Markt eher [...]

Global Public Relations

Author : Alan R. Freitag
ISBN : 9781134061297
Genre : Business & Economics
File Size : 42. 33 MB
Format : PDF
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This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike:

Internationale Krisen Public Relations

Author : Christina Vetsch
ISBN : 9783658155810
Genre : Language Arts & Disciplines
File Size : 23. 72 MB
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Christina Vetsch untersucht, wie multinationale Unternehmen der weltweit zehn krisengefährdetsten Branchen ihre Kommunikation im Krisenkontext mit internationalen Zielgruppen managen. Erstmals stellt sie Zusammenhänge zwischen Theorien der Public Relations und dem Konzept der internationalen Krisen-Public Relations her. Nach einer umfassenden, kritischen Analyse der theoretischen Grundlagen zu internationaler Krisen-Public Relations kommt für die empirische Untersuchung der Unternehmenspraxis eine Triangulation von qualitativen Methoden zum Einsatz. Basierend auf diesen Ergebnissen wird ein Theorieentwurf mit einer Modellentwicklung zu internationaler Krisen-Public Relations präsentiert.

Culture Social Class And Race In Public Relations

Author : Damion Waymer
ISBN : 9780739173411
Genre : Language Arts & Disciplines
File Size : 74. 96 MB
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Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.

Public Relations The Basics

Author : Ron Smith
ISBN : 9781135089740
Genre : Business & Economics
File Size : 50. 83 MB
Format : PDF, ePub
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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Strategic Planning For Public Relations

Author : Ronald D. Smith
ISBN : 9781351983389
Genre : Business & Economics
File Size : 46. 45 MB
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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.

Ist Public Relations Eine Wissenschaft

Author : Horst Avenarius
ISBN : 9783322857729
Genre : Social Science
File Size : 89. 76 MB
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Handbuch Der Public Relations

Author : Romy Fröhlich
ISBN : 9783531189178
Genre : Language Arts & Disciplines
File Size : 64. 72 MB
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Der Band dient neben der Zusammenführung von Wissensbeständen auch der Klärung von Begrifflichkeiten im Bereich Public Relations. Neben einer Einführung in die Public Relations als Gegenstand wissenschaftlicher Annäherung bietet der Band in kompakten Artikeln einen Überblick über die disziplinären Perspektiven, die Ansätze und Modelle der diversen Theorien, die Schlüsselbegriffe und ihre Bezugsgrößen sowie Öffentlichkeitsarbeit als berufliches Handeln. Ein Lexikonteil zu zentralen Begriffen der PR rundet das Handbuch ab. Für die 3. Auflage wurden diie Beiträge überarbeitet und der Lexikonteil um weitere Stichworte Stichwörter erweitert.

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