international business an asian perspective

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International Business

Author : Charles W. L.. Hill
ISBN : 0071088059
Genre : Competition, International
File Size : 36. 92 MB
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International Business

Author : Andrew Delios
ISBN : 9780133409963
Genre : Business & Economics
File Size : 90. 67 MB
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International Business: An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific region. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.

International Business

Author : Mannsoo Shin
ISBN : 0415694167
Genre : Business & Economics
File Size : 89. 79 MB
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The book is one of the very few texts on international business with a focus on Asia. It discusses how Western business practices and strategies could be modified to suit diverse socio-cultural, political as well as the economic realities of Asia. In most Asian countries including China, Japan, Korea, India, and ASEAN countries, the market structure is shaped and regulated not only by market competition but also by government policy. The influence of government in business is significant. The book explains how the government influences business and how successful local and foreign companies are adapting to various government influences. The book also includes many examples of localization strategies to suit the particular local needs of Asian consumers. Asian consumer attitudes and behaviors are often influenced not only by individual needs and wants but also by various groups such as family, peers, and reference groups that one wants to associate with. A deep understanding on how those groups influence Asian consumers would be important for marketing success. The book modifies the Western consumer behavior model in Asia, and discusses how firms can develop their market entry strategies in Asian markets, using many real examples. It also expands the Western strategy models such as Porter's five forces model and the resource-based view of the firm with the Asian context. The book also focuses on foreign subsidiaries operating in the Asian market as well as Asian firms and includes both prescriptive conceptual models and descriptive short cases to understand the business environment and successful business strategies in Asia. It's a refreshing take on international business.

Global Business Strategy

Author : Hwy-Chang Moon
ISBN : 9789813107519
Genre : Business & Economics
File Size : 70. 1 MB
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Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.

Principles Of Marketing An Asian Perspective

Author : Philip Kotler
ISBN : 9781292089751
Genre : Business & Economics
File Size : 29. 97 MB
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Description For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.

International Marketing An Asia Pacific Perspective

Author : Richard Fletcher
ISBN : 9781442561250
Genre : Business & Economics
File Size : 20. 5 MB
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International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

A Study Of China S Foreign Aid

Author : Y. Shimomura
ISBN : 9781137323774
Genre : Business & Economics
File Size : 76. 32 MB
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This book provides a new perspective of China's controversial foreign aid strategy. The chapters offer a thorough examination of data to show how China has created knowledge in its long experiences of aid and how this accumulated knowledge could contribute to other developing countries. The book also examines China's aid philosophy and strategy through an Asian perspective, instead of the Western perspective that is postulated in existing academic literature. This is important as China shares a number of common features with other Asian donors, including India and Japan. Finally, the book explores how to utilize the potential effect of this rising major donor for worldwide development and poverty reduction.

Global Business Today Asia Pacific Perspective 4th Edition

Author : Charles W. L. Hill
ISBN : 9781743766705
Genre : Business & Economics
File Size : 74. 70 MB
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All business is global today in the wake of reduced trade barriers and advancements in technology, transportation and the internet. With these new and exciting possibilities come challenges and risks that require a better understanding of international business. Global Business Today: Asia-Pacific Perspective 4e is designed to help businesses in this rapidly changing environment.

New Global Economic Architecture

Author : Masahiro Kawai
ISBN : 9781783472208
Genre : Business & Economics
File Size : 63. 88 MB
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Policymakers, academics, think tanks and practitioners will benefit from the international perspective of the book, particularly those interested in the influential Asian architecture. This book is also a useful reference tool for students of macroecon

International Commercial Arbitration

Author : Simon Greenberg
ISBN : 9781139494496
Genre : Law
File Size : 37. 15 MB
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There has been an exponential rise in the use of ICA for resolving international business disputes, yet international arbitration is a scarcely regulated, specialty industry. International Commercial Arbitration: An Asia Pacific Perspective is the first book to explain ICA topic by topic with an Asia Pacific focus. Written for students and practising lawyers alike, this authoritative book covers the principles of ICA thoroughly and comparatively. For each issue it utilises academic writings from Asia, Europe and elsewhere, and draws on examples of legislation, arbitration procedural rules and case law from the major Asian jurisdictions. Each principle is explained with a simple statement before proceeding to more technical, theoretical or comparative content. Real-world scenarios are employed to demonstrate actual application to practice. International Commercial Arbitration is an invaluable resource that provides unique insight into real arbitral practice specific to the Asia Pacific region, within a global context.

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