internationales dienstleistungsmarketing strategien instrumente methoden best practice fallstudien kohlhammer edition marketing german edition

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Relationship Marketing

Author : John Egan
ISBN : 9780273737827
Genre : Business & Economics
File Size : 24. 18 MB
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Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit to find an Instructor’s Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on ‘Stakeholder Marketing’.

Innovation And Product Management

Author : Kurt Gaubinger
ISBN : 9783642543760
Genre : Business & Economics
File Size : 89. 99 MB
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Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Managing Services

Author : Christopher H. Lovelock
ISBN : 0135447011
Genre : Business & Economics
File Size : 67. 95 MB
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Fixing Higher Education

Author : Christian Schierenbeck
ISBN : 9783658002138
Genre : Business & Economics
File Size : 88. 91 MB
Format : PDF, Mobi
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Christian Schierenbeck makes a provocative case that higher education across the globe suffers from a profound productivity crisis which prevents broad access to affordable and high-quality educational services. He shows how the vast productivity gap in higher education could be closed if academic managers borrowed some of the managerial practices applied by the world’s leading business enterprises. In order for this to happen in practice, the author argues for radical changes in the policy framework for higher education.

Probability And Statistics With Reliability Queuing And Computer Science Applications

Author : Kishor S. Trivedi
ISBN : 9780471460817
Genre : Computers
File Size : 36. 75 MB
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An accessible introduction to probability, stochastic processes, and statistics for computer science and engineering applications Second edition now also available in Paperback. This updated and revised edition of the popular classic first edition relates fundamental concepts in probability and statistics to the computer sciences and engineering. The author uses Markov chains and other statistical tools to illustrate processes in reliability of computer systems and networks, fault tolerance, and performance. This edition features an entirely new section on stochastic Petri nets—as well as new sections on system availability modeling, wireless system modeling, numerical solution techniques for Markov chains, and software reliability modeling, among other subjects. Extensive revisions take new developments in solution techniques and applications into account and bring this work totally up to date. It includes more than 200 worked examples and self-study exercises for each section. Probability and Statistics with Reliability, Queuing and Computer Science Applications, Second Edition offers a comprehensive introduction to probability, stochastic processes, and statistics for students of computer science, electrical and computer engineering, and applied mathematics. Its wealth of practical examples and up-to-date information makes it an excellent resource for practitioners as well. An Instructor's Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department.

Sams Teach Yourself Uml In 24 Hours

Author : Joseph Schmuller
ISBN : 9780672326400
Genre : Computers
File Size : 59. 89 MB
Format : PDF
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* * Proven step-by-step "24 Hours" format offers an alternative to the professional-level UML introductions such as UML Distilled or Learning UML. * Now updated with improved diagrams and notation, and more detailed explanations in response to reader feedback on previous editions. * Covers the changes in UML 2.0 designed to support modern Object-Oriented and Component-based programming.

The Global Ebook Market Current Conditions Future Projections

Author : Ruediger Wischenbart
ISBN : 9781449319991
Genre : Computers
File Size : 82. 79 MB
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The Global eBook Report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia, and the Arab world. It combines the best available data and references to specialized local actors, with thematic chapters, focusing on critical policy debates and on key driving forces, notably ebook bestsellers and pricing strategies across European markets, self-publishing, government regulation, piracy, and the expanding impact of global players. The Global eBook Report is available for download from October 1st , 2013, at A project of Rüdiger Wischenbart Content and Consulting.

Journalism And Media Convergence

Author : Heinz-Werner Nienstedt
ISBN : 9783110302899
Genre : Language Arts & Disciplines
File Size : 28. 42 MB
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Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

The New Positioning The Latest On The World S 1 Business Strategy

Author : Jack Trout
ISBN : 0071369198
Genre : Business & Economics
File Size : 69. 89 MB
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Social Marketing

Author : Philip Kotler
ISBN : 0761924345
Genre : Business & Economics
File Size : 74. 88 MB
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This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners. The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process.

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