introducing semiotics a graphic guide introducing

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Introducing Semiotics

Author : Paul Cobley
ISBN : 9781848318786
Genre : Literary Criticism
File Size : 21. 85 MB
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"Introducing Semiotics" outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's incisive text and Litza Jansz's brilliant illustrations, it identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start.

Introducing Semiotics

Author : Paul Cobley
ISBN : 1840465840
Genre : Literary Criticism
File Size : 56. 37 MB
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Outlines the development of sign study from its classical precursors to contemporary post-structuralism.

Introducing Barthes

Author : Philip Thody
ISBN : 9781848319752
Genre : Language Arts & Disciplines
File Size : 63. 12 MB
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INTRODUCING guide to the cult author, semiologist and analyzer of advertising, Roland Barthes. Roland Barthes is best known as a semiologist, a student of the science of signs. This sees human beings primarily as communicating animals, and looks at the way they use language, clothes, gestures, hair styles, visual images, shapes and colour to convey to one another their tastes, their emotions, their ideal self-image and the values of their society. Introducing Barthes brilliantly elucidates Barthes' application of these ideas to literature, popular culture, clothes and fashion, and explains why his thinking in this area made him a key figure in the structuralist movement of the 1960s. It goes on to describe how his later insistence on pleasure, the delights of sexual non-conformity, and the freedom of the reader to interpret literary texts in the light of ideologies such as existentialism, Marxism and Freudianism, as well as structuralism itself, continues to make him one of the most dynamic and challenging of modern writers. This is the perfect companion volume to Introducing Semiotics.

Visible Signs

Author : David Crow
ISBN : 9781474232449
Genre : Design
File Size : 54. 74 MB
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Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.

Introducing The Holocaust

Author : Haim Bresheeth
ISBN : 9781785780141
Genre : History
File Size : 62. 73 MB
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'Excellent ... an astounding amount of material.' Times Educational Supplement Popular culture often portrays the Holocaust as a horrific drama played out between Nazi executioners and ghetto Jewish victims - in short, a single aberration of history. Introducing the Holocaust is a powerful graphic guide that dissolves this stereotype, explaining the causes and its relevance today. It places the Holocaust where it belongs - at the centre of modern European and world history. Haim Bresheeth and Stuart Hood - along with Litza Jansz's outstanding illustrations - bring a unique and unforgettable perspective to how we think about this most dark of shadows on human history.

Introducing Derrida

Author : Jeff Collins
ISBN : 9781848318878
Genre : Philosophy
File Size : 28. 49 MB
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Brilliant illustrated guide to the best-known and most controversial continental philosopher of the latter 20th century. Jacques Derrida is the most famous philosopher of the late 20th century. Yet Derrida has undermined the rules of philosophy, rejected its methods, broken its procedures and contaminated it with literary styles of writing. Derrida's philosophy is a puzzling array of oblique, deviant and yet rigorous tactics for destabilizing texts, meanings and identities. 'Deconstruction', as these strategies have been called, is reviled and celebrated in equal measure. Introducing Derrida introduces and explains his work, taking us on an intellectual adventure that disturbs some of our most comfortable habits of thought.

Visual Research Second Edition

Author : Ian Noble
ISBN : 9782940411603
Genre : Design
File Size : 37. 9 MB
Format : PDF
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A guide to the practice of researching for graphic design projects. It explains key theories; examines the importance of audience, communication theory, semiotics and semantics.

Introducing Critical Theory

Author : Professor Stuart Sim
ISBN : 9781848317802
Genre : Social Science
File Size : 84. 35 MB
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What might a 'theory of everything' look like? Is science an ideology? Who were Adorno, Horkheimer or the Frankfurt School? The decades since the 1960s have seen an explosion in the production of critical theories. Deconstructionists, poststructuralists, postmodernists, second-wave feminists, new historicists, cultural materialists, postcolonialists, black critics and queer theorists, among a host of others, all vie for our attention. Stuart Sim and Borin Van Loon's incisive graphic guide provides a route through the tangled jungle of competing ideas and provides an essential historical context, situating these theories within tradition of critical analysis going back to the rise of Marxism. They present the essential methods and objectives of each theoretical school in an incisive and accessible manner, and pay special attention to recurrent themes and concerns that have preoccupied a century of critical theoretical activity.

Introducing Aesthetics

Author : Christopher Kul-Want
ISBN : 9781848318885
Genre : Art
File Size : 75. 79 MB
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What is beauty, and what is truth? These are some of the questions which aesthetics tries to answer. In our everyday life, we talk about the 'aesthetics' of an artwork or a piece of design. But aesthetics goes beyond the simple experience of art. It is also a branch of philosophy concerned with the whole nature of experience itself, explored through our perceptions, feelings and emotions.

Introducing Media Studies

Author : Ziauddin Sardar
ISBN : 9781848319653
Genre : Social Science
File Size : 56. 80 MB
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No one can escape the influence of the media. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. "Introducing Media Studies" explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.

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