job search career building workbook 2016 edition mastering the art of personal branding online via blogging

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Job Search Career Building Workbook

Author : Jason McDonald
ISBN : 1533265143
Genre :
File Size : 52. 57 MB
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Job Search and Career-building made EASY: Step-by-step Directions to a Better Job and a Better Career Learn how to hunt for a job or build your career using PERSONAL BLOGGING or a PERSONAL WEBSITE in combination with LINKEDIN, FACEBOOK, TWITTER and SOCIAL MEDIA MARKTING. It's a new INTERNET AGE and time for a new way to job hunt that leverages the power of the INTERNET for PERSONAL BRANDING Enter the JOB SEARCH and CAREER BUILDING Workbook Blog your way to powerful personal branding. LinkedIn your way to hiring managers, employers, and key decision-makers. Facebook your way to motivate friends and family to find you a better job, and Twitter your way to journalists, bloggers, and key decision-makers who know where the jobs are before they are ever announced. Never has a job hunting guide made this process easier to follow! WHAT YOU GET Personal Branding - learn how to define your online personal brand image. SEO - master the art and science of a personal website and blog using search engine optimization techniques to propel it to the top of search engines like Google, Yahoo, and Bing. LinkedIn - do more on LinkedIn than just have a strong profi≤ use LinkedIn as your 24 hour networking system to propel your message in front of hiring managers, employers, and other key decision-makers who can get you a great job or a cool career promotion. Facebook - think Facebook is just for friends, family, and fun? Think again, as the Job Search and Career-Hunting Workbook will show you how to leverage Facebook to network your way to your next great promotion. Twitter - understand how to use #hashtags and @handles to attract the attention of journalists, bloggers, hiring manager, employers and anyone else active on the Twitterdom. 2016 Updated Edition - up-to-date coverage of SEO (Search Engine Optimization) and Social Media Marketing for job hunting and career building. FREE Job Search Tools - includes access to Jason's Job Search and Career-hunting Resource Book - a $29.99 value! Step by Step Worksheets - more than just a book, the Job Search and Career-building Workbook includes worksheets to guide you step-by-step in how to use the Internet to get a better job. TABLE OF CONTENTS Quo Vadis? The Internet You You Are a Brand Be Found. Look Cool. Party On: Creating a Content Marketing Machine Your Website: Using Your Website, Blog, and SEO for Personal Branding LinkedIn: the No. 1 Online Job & Career Site Facebook: Your Friend (or Your Enemy) Twitter: Tweet Your Way to Career Success The Other Parties: YouTube, Instagram, Pinterest & More Your Plan: Making a Personal Job Search and Career-building Plan Appendix: The Job Search and Career-building Resource Book The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English making it EASY to leverage the Internet to build your personal brand and get your next perfect job. Got questions? Google Jason McDonald and send an email. Peruse the other Job Search Books - Job Hunting for Dummies, What Color is Your Parachute, The 4-Hour Workweek, Cracking the Coding Interview, So Good They Can't Ignore You etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to tools, and the free Resource Book.

Career Distinction

Author : William Arruda
ISBN : 1118045068
Genre : Business & Economics
File Size : 22. 52 MB
Format : PDF, ePub, Mobi
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Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Linkedin For Personal Branding

Author : Sandra Long
ISBN : 9781938015441
Genre : Business & Economics
File Size : 77. 37 MB
Format : PDF, ePub, Mobi
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Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: • Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book. • Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. • Provide dozens of examples and case studies from real LinkedIn users. • Provide several “personas” and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: • Select and prioritize the best personal brand attributes for you, your career and business. • Be considered for more strategic assignments and business opportunities. • Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. • Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together. • Be found online > increase the likelihood of being contacted by recruiters and sales prospects. • Select the most memorable words, images, skills, and links. • Learn best practices for each profile section ( and also see real examples). • Write the most strategic and impactful headline and summary. • Give and receive more endorsements and recommendations. • Become a thought leader. • Find and Share content with your network . • Blog using the LinkedIn Publisher functionality. • Leverage LinkedIn Groups and Company pages. • Measure your progress. • And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.

Know Yourself Grow Your Career

Author : Anne Marie Segal
ISBN : 0692940871
Genre :
File Size : 38. 35 MB
Format : PDF, ePub, Docs
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We all want successful careers, but many of us struggle to define success for ourselves and to create careers that play into our strengths and meet our needs. Know Yourself, Grow Your Career provides a framework to reconnect with and enhance your skills, talents, interests and values and construct a personal value proposition that advances your own career goals while meeting the needs of employers, clients and others who may hire or invest in you. Anne Marie's supportive but no-nonsense voice will guide you through the specific steps of figuring out who you are, identifying what value you bring to the world, and sharing all this in a way that will get you actual jobs. - Michael F. Melcher, Author, The Creative Lawyer and host of the podcast, Meanwhile If you want to accelerate your next move (whether it's up or off the ladder), use this book! Your career will thank you. - J. Kelly Hoey, Author, Build Your Dream Network Know Yourself is a one-stop resource for anyone wanting to take charge of their career trajectory and do so from a place of integrity, authenticity and inner power. - Hyeon-Ju Rho, Leadership and Transition Coach


Author : Darren Rowse
ISBN : 9781118240694
Genre : Computers
File Size : 57. 57 MB
Format : PDF, Mobi
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An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever. Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs Reveals 20 key ingredients for a successful blog post Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Master The Interview

Author : Anne Marie Segal
ISBN : 1539165167
Genre : Employment interviewing
File Size : 24. 98 MB
Format : PDF, ePub, Docs
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Many people fail to approach interviews strategically, do not have their talking points in hand and are not current with trends in interviewing. How about you? Master the Interview will accelerate your interview preparation process, keying you up for what to ask yourself beforehand and what may be asked of you in the interview. Read as much as you need, in your areas of need, to grow your comfort level with interviews and master this crucial element of the job search process. The book is not didactic; rather it takes a thematic approach to guide you through creating the right message for your interviews and knowing how to be prepared for whatever may come your way. There are also chapters on special considerations in the process (if you are a non-traditional candidate or have a troubling element in your background) and on how to evaluate multiple offers in hand. Throughout this book, Segal consistently offers positive, uplifting guidance while adopting an objective yet empathetic tone. A self-directed, interactive manual that should benefit experienced and new job-seekers alike. - Kirkus Reviews, "The most trusted voice in book reviews since 1993" "By the time you have an interview for a job you really want, the stakes are high. You are SO close. You don't want to blow it. Ideally, you want to wow them. Yet most professionals are not great at interviews. To be honest, most are terrible, and this includes people who graduated from Harvard Business School and similar places. Why? Because they don't have a game plan and they haven't put in the work required to execute a good one. So they get close to their dream job or even just an okay job, and they don't get it.The basic premise of Master the Interview is that you don't have to be that person. In this comprehensive book, Anne Marie Segal, a coach, lawyer and writer's writer, sets forth ALL the relevant aspects of interviewing effectively so that you can anticipate them, prepare for them and ultimately master them and get the job you want." - Michael F. Melcher, Author of The Creative Lawyer "It's a really terrific and practical book that helps people think about themselves in an organized and disciplined way while prepping for an interview." - Lisa Maguire, Financial Services Professional "This book is one of the best job search books today." - Joshua Waldman, Author of Job Searching with Social Media for Dummies What is different about this book than other job interview books on the market? Here are five top ways this book is unique: 1) It is a workbook, so you can write and review your own thoughts and learn through doing, guided by expert advice and examples from a host of interviewers and job candidates. 2) It is comprehensive, from networking and informational interviewing to negotiations and noncompetition agreements. With a handy overview in the first chapter on how to use the workbook, you can choose to cover what you need, when you need it. 3) It does not simply give you one so-called "right" answer to any interview situation or run through a list of potential Q&As, but instead it promotes a nuanced and authentic approach. 4) It puts you behind the scenes and into the mind of an interviewer, so you can think more clearly about how you will come across in various contexts (Skype, phone screenings, panel interviews, etc.). 5) It includes four chapters that guide you to build a solid and compelling personal value proposition from the ground-up and tailor your presentation for each target employer.


Author : Mark Schaefer
ISBN : 0692816062
Genre : Business & Economics
File Size : 57. 43 MB
Format : PDF, Docs
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Built on extensive research, KNOWN is the first book of its kind to provide a plan to create and activate your personal brand in the world today. Follow this four-step process to create a profound and actionable digital presence to help you achieve your personal and professional goals. It's your turn to become known.

Creating Career Success A Flexible Plan For The World Of Work

Author : Francine Fabricant
ISBN : 9781133313908
Genre : Education
File Size : 45. 41 MB
Format : PDF, ePub, Mobi
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Today’s workplace is a dynamic, ever-changing environment. Job security is a thing of the past, layoffs are common, and people change jobs and careers frequently. Students need to be prepared to adapt to the unexpected twists and turns they may face. CREATING CAREER SUCCESS helps students develop a self-directed, proactive, flexible plan to launch and manage their careers over the years to come, using the latest technological resources and job search strategies. Through a process of self-assessment, career exploration, and self-promotion students discover how to connect their skills, interests and values to a variety of possible careers, build relationships, and present themselves in the best possible light to potential employers. Most importantly, students are encouraged to keep their minds and options open, and to engage themselves fully in the career development process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Brand Mapping Strategy

Author : Karen Leland
ISBN : 9781613083390
Genre : Business & Economics
File Size : 86. 3 MB
Format : PDF, Mobi
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A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.

Resumes For Dummies

Author : Joyce Lain Kennedy
ISBN : 9781118024362
Genre : Business & Economics
File Size : 58. 78 MB
Format : PDF, Mobi
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