job search career building workbook 2016 edition mastering the art of personal branding online via blogging

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Job Search Career Building Workbook

Author : Jason McDonald
ISBN : 1533265143
Genre :
File Size : 23. 7 MB
Format : PDF
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Job Search and Career-building made EASY: Step-by-step Directions to a Better Job and a Better Career Learn how to hunt for a job or build your career using PERSONAL BLOGGING or a PERSONAL WEBSITE in combination with LINKEDIN, FACEBOOK, TWITTER and SOCIAL MEDIA MARKTING. It's a new INTERNET AGE and time for a new way to job hunt that leverages the power of the INTERNET for PERSONAL BRANDING Enter the JOB SEARCH and CAREER BUILDING Workbook Blog your way to powerful personal branding. LinkedIn your way to hiring managers, employers, and key decision-makers. Facebook your way to motivate friends and family to find you a better job, and Twitter your way to journalists, bloggers, and key decision-makers who know where the jobs are before they are ever announced. Never has a job hunting guide made this process easier to follow! WHAT YOU GET Personal Branding - learn how to define your online personal brand image. SEO - master the art and science of a personal website and blog using search engine optimization techniques to propel it to the top of search engines like Google, Yahoo, and Bing. LinkedIn - do more on LinkedIn than just have a strong profi≤ use LinkedIn as your 24 hour networking system to propel your message in front of hiring managers, employers, and other key decision-makers who can get you a great job or a cool career promotion. Facebook - think Facebook is just for friends, family, and fun? Think again, as the Job Search and Career-Hunting Workbook will show you how to leverage Facebook to network your way to your next great promotion. Twitter - understand how to use #hashtags and @handles to attract the attention of journalists, bloggers, hiring manager, employers and anyone else active on the Twitterdom. 2016 Updated Edition - up-to-date coverage of SEO (Search Engine Optimization) and Social Media Marketing for job hunting and career building. FREE Job Search Tools - includes access to Jason's Job Search and Career-hunting Resource Book - a $29.99 value! Step by Step Worksheets - more than just a book, the Job Search and Career-building Workbook includes worksheets to guide you step-by-step in how to use the Internet to get a better job. TABLE OF CONTENTS Quo Vadis? The Internet You You Are a Brand Be Found. Look Cool. Party On: Creating a Content Marketing Machine Your Website: Using Your Website, Blog, and SEO for Personal Branding LinkedIn: the No. 1 Online Job & Career Site Facebook: Your Friend (or Your Enemy) Twitter: Tweet Your Way to Career Success The Other Parties: YouTube, Instagram, Pinterest & More Your Plan: Making a Personal Job Search and Career-building Plan Appendix: The Job Search and Career-building Resource Book The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English making it EASY to leverage the Internet to build your personal brand and get your next perfect job. Got questions? Google Jason McDonald and send an email. Peruse the other Job Search Books - Job Hunting for Dummies, What Color is Your Parachute, The 4-Hour Workweek, Cracking the Coding Interview, So Good They Can't Ignore You etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to tools, and the free Resource Book.

Linkedin For Personal Branding

Author : Sandra Long
ISBN : 9781938015441
Genre : Business & Economics
File Size : 80. 4 MB
Format : PDF
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Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: • Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book. • Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. • Provide dozens of examples and case studies from real LinkedIn users. • Provide several “personas” and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: • Select and prioritize the best personal brand attributes for you, your career and business. • Be considered for more strategic assignments and business opportunities. • Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. • Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together. • Be found online > increase the likelihood of being contacted by recruiters and sales prospects. • Select the most memorable words, images, skills, and links. • Learn best practices for each profile section ( and also see real examples). • Write the most strategic and impactful headline and summary. • Give and receive more endorsements and recommendations. • Become a thought leader. • Find and Share content with your network . • Blog using the LinkedIn Publisher functionality. • Leverage LinkedIn Groups and Company pages. • Measure your progress. • And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.

Know Yourself Grow Your Career

Author : Anne Marie Segal
ISBN : 0692940871
Genre :
File Size : 59. 99 MB
Format : PDF, Docs
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We all want successful careers, but many of us struggle to define success for ourselves and to create careers that play into our strengths and meet our needs. Know Yourself, Grow Your Career provides a framework to reconnect with and enhance your skills, talents, interests and values and construct a personal value proposition that advances your own career goals while meeting the needs of employers, clients and others who may hire or invest in you. Anne Marie's supportive but no-nonsense voice will guide you through the specific steps of figuring out who you are, identifying what value you bring to the world, and sharing all this in a way that will get you actual jobs. - Michael F. Melcher, Author, The Creative Lawyer and host of the podcast, Meanwhile If you want to accelerate your next move (whether it's up or off the ladder), use this book! Your career will thank you. - J. Kelly Hoey, Author, Build Your Dream Network Know Yourself is a one-stop resource for anyone wanting to take charge of their career trajectory and do so from a place of integrity, authenticity and inner power. - Hyeon-Ju Rho, Leadership and Transition Coach


Author : Darren Rowse
ISBN : 9781118240694
Genre : Computers
File Size : 54. 91 MB
Format : PDF, ePub, Mobi
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An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever. Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs Reveals 20 key ingredients for a successful blog post Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.


Author : Mark Schaefer
ISBN : 0692816062
Genre : Business & Economics
File Size : 32. 12 MB
Format : PDF, Mobi
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Built on extensive research, KNOWN is the first book of its kind to provide a plan to create and activate your personal brand in the world today. Follow this four-step process to create a profound and actionable digital presence to help you achieve your personal and professional goals. It's your turn to become known.

Master The Interview

Author : Anne Marie Segal
ISBN : 1539165167
Genre : Employment interviewing
File Size : 89. 13 MB
Format : PDF, Kindle
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Many people fail to approach interviews strategically, do not have their talking points in hand and are not current with trends in interviewing. How about you? Master the Interview will accelerate your interview preparation process, keying you up for what to ask yourself beforehand and what may be asked of you in the interview. Read as much as you need, in your areas of need, to grow your comfort level with interviews and master this crucial element of the job search process. The book is not didactic; rather it takes a thematic approach to guide you through creating the right message for your interviews and knowing how to be prepared for whatever may come your way. There are also chapters on special considerations in the process (if you are a non-traditional candidate or have a troubling element in your background) and on how to evaluate multiple offers in hand. Throughout this book, Segal consistently offers positive, uplifting guidance while adopting an objective yet empathetic tone. A self-directed, interactive manual that should benefit experienced and new job-seekers alike. - Kirkus Reviews, "The most trusted voice in book reviews since 1993" "By the time you have an interview for a job you really want, the stakes are high. You are SO close. You don't want to blow it. Ideally, you want to wow them. Yet most professionals are not great at interviews. To be honest, most are terrible, and this includes people who graduated from Harvard Business School and similar places. Why? Because they don't have a game plan and they haven't put in the work required to execute a good one. So they get close to their dream job or even just an okay job, and they don't get it.The basic premise of Master the Interview is that you don't have to be that person. In this comprehensive book, Anne Marie Segal, a coach, lawyer and writer's writer, sets forth ALL the relevant aspects of interviewing effectively so that you can anticipate them, prepare for them and ultimately master them and get the job you want." - Michael F. Melcher, Author of The Creative Lawyer "It's a really terrific and practical book that helps people think about themselves in an organized and disciplined way while prepping for an interview." - Lisa Maguire, Financial Services Professional "This book is one of the best job search books today." - Joshua Waldman, Author of Job Searching with Social Media for Dummies What is different about this book than other job interview books on the market? Here are five top ways this book is unique: 1) It is a workbook, so you can write and review your own thoughts and learn through doing, guided by expert advice and examples from a host of interviewers and job candidates. 2) It is comprehensive, from networking and informational interviewing to negotiations and noncompetition agreements. With a handy overview in the first chapter on how to use the workbook, you can choose to cover what you need, when you need it. 3) It does not simply give you one so-called "right" answer to any interview situation or run through a list of potential Q&As, but instead it promotes a nuanced and authentic approach. 4) It puts you behind the scenes and into the mind of an interviewer, so you can think more clearly about how you will come across in various contexts (Skype, phone screenings, panel interviews, etc.). 5) It includes four chapters that guide you to build a solid and compelling personal value proposition from the ground-up and tailor your presentation for each target employer.


Author : Lauren Mackler
ISBN : 1401925219
Genre : Self-Help
File Size : 86. 89 MB
Format : PDF, ePub
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In Solemate, Lauren Mackler provides a groundbreaking road map to help people achieve mastery of their lives. Drawing from her own experiences; those of her clients; and the fields of psychology, physiology, sociology, holistic healing, and strategic business practices, Mackler provides the practical information, tools, and exercises to show you how to be independent and stand on your own two feet. Mastering the art of aloneness is about becoming the person you were meant to be, treating yourself well, and shedding the old beliefs and behaviors that limit your ability to live a healthy, happy, secure, and satisfying life. Quizzes and guided journaling help you identify the core limiting beliefs and fears that keep you from being whole and happy with yourself. Mackler teaches you to overcome these beliefs through deliberate living exercises that help align your actions with your desired results. She then helps you liberate your authentic self, so you know exactly who you are. Finally, she leads you through the process of creating a life vision to help you achieve any goal you set for yourself. Solemate is not about being alone, it is about developing the self-awareness, life skills, and emotional intelligence needed to live a full, happy, successful, and financially secure life.

Linkedin For The Savvy Executive

Author : Carol Kaemmerer
ISBN : 0998177903
Genre :
File Size : 56. 82 MB
Format : PDF, Mobi
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This book provides strategies for executives to use LinkedIn with authenticity, tact and power. It helps you understand the importance of this essential social media platform for your career, both now and in the future. It shows you how to control the way you present yourself on LinkedIn through your profile and online interactions.When your LinkedIn profile highlights your business story with passion and authenticity, you attract your ideal customers, clients, employers and employees - those who resonate with your message.Beyond just housing your profile, LinkedIn is a relationship-building tool - an efficient way to engage with those you care about in your business. LinkedIn is also a vehicle for expressing your thought leadership, building your own brand as a leader and contributing to your company's brand equity.This book guides the savvy executive to use LinkedIn in a way that powers your career.

Deep Work

Author : Cal Newport
ISBN : 9781455586660
Genre : Business & Economics
File Size : 51. 58 MB
Format : PDF, Kindle
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AMAZON BEST BOOK IN BUSINESS & LEADERSHIP WALL STREET JOURNAL BUSINESS BESTSELLER One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results. Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.

The 5 Second Rule

Author : Mel Robbins
ISBN : 9781682612392
Genre : Self-Help
File Size : 64. 76 MB
Format : PDF
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Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself? Using the science habits, riveting stories and surprising facts from some of the most famous moments in history, art and business, Mel Robbins will explain the power of a "push moment." Then, she'll give you one simple tool you can use to become your greatest self. It take just five seconds to use this tool, and every time you do, you'll be in great company. More than 8 million people have watched Mel's TEDx Talk, and executives inside of the world's largest brands are using the tool to increase productivity, collaboration, and engagement. In The 5 Second Rule, you'll discover it takes just five seconds to: Become confident Break the habit of procrastination and self-doubt Beat fear and uncertainty Stop worrying and feel happier Share your ideas with courage The 5 Second Rule is a simple, one-size-fits-all solution for the one problem we all face—we hold ourselves back. The secret isn't knowing what to do—it's knowing how to make yourself do it. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}

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