lead with a story a guide to crafting business narratives that captivate convince and inspire

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Lead With A Story

Author : Paul Smith
ISBN : 9780814420317
Genre : Business & Economics
File Size : 57. 56 MB
Format : PDF, Kindle
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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Hooked

Author : Gabrielle Dolan
ISBN : 9781118637654
Genre : Business & Economics
File Size : 65. 3 MB
Format : PDF, Mobi
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How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

Around The Corporate Campfire

Author : Evelyn Clark
ISBN : 9781932863048
Genre : Business & Economics
File Size : 41. 28 MB
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Whoever Tells The Best Story Wins

Author : Annette Simmons
ISBN : 9780814449141
Genre : Business & Economics
File Size : 64. 74 MB
Format : PDF, ePub, Mobi
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Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.

The Leader S Guide To Storytelling

Author : Denning
ISBN : 078797675X
Genre : Business & Economics
File Size : 37. 96 MB
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In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

Parenting With A Story

Author : Paul Smith
ISBN : 9780814433584
Genre : Family & Relationships
File Size : 75. 36 MB
Format : PDF, Mobi
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Tell a young person what to do-play fair, be yourself, stick to the task at hand-and most will tune you out. But show them how choices and consequences play out in the real world, with real people, and the impact will be far more profound. Parenting with a Story gathers 101 narratives from people around the world and from all walks of life, reflecting unexpected moments of clarity about who they are and how they should treat others. The lessons illuminate the power of character-integrity, curiosity, creativity, grit, kindness, patience, gratitude, and more-to prepare us for anything. Sometimes heart-wrenching, sometimes funny, always compelling, these stories impart wisdom and help steer choices about: Resisting peer pressure * Remaining open-minded * Being humble * Making courageous decisions * Standing by their word * Bouncing back from failure * Showing compassion * Picking friends wisely * And more Stories help shape who we are and who we aspire to become. Share these, discuss them, and watch your child grow into the adult you'll be proud of. Free companion discussion guide on the author's site: Lead with a Story

Tell To Win

Author : Peter Guber
ISBN : 0307587975
Genre : Business & Economics
File Size : 43. 59 MB
Format : PDF, ePub
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Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: *Capture your audience’s attention first, fast and foremost *Motivate your listeners by demonstrating authenticity *Build your tell around “what’s in it for them” *Change passive listeners into active participants *Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. From the Hardcover edition.

Business Storytelling For Dummies

Author : Karen Dietz
ISBN : 9781118730171
Genre : Business & Economics
File Size : 33. 55 MB
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Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Pre-order your copy today through Amazon! Discover: Expert advice with real-world examples Proven case studies, tips, and templates How to get results by capturing, crafting, telling stories, and more

Make It Matter

Author : Scott Mautz
ISBN : 9780814436189
Genre : Business & Economics
File Size : 89. 84 MB
Format : PDF, ePub
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How many people find a sense of purpose in their jobs? Unfortunately, studies show that most do not. Their bodies may put in long hours, but their hearts and minds never punch in. And that's a terrible dilemma for organizations trying to motivate their workforces to do more with less. Make It Matter is the antidote to crisis levels of disengagement. This upbeat, original book shows how meaning-rich workplaces connect, inspire, and catapult employees into new realms of productivity and well-being. Not only does the book make a convincing case for change, it also explains how to become the kind of business where people love to work, and the kind of manager people love to work for. Insightful research findings, stories, and guidelines help readers create: Direction: reframing work to add meaning Discovery: offering challenges and thoughtful opportunities to learn and grow Devotion: cultivating an authentic, caring culture, free from corrosive behaviors When people feel that they matter, they give their all. Channel that power and everyone profits.

Lead Like Reagan

Author : Dan Quiggle
ISBN : 9781118928479
Genre : Business & Economics
File Size : 51. 70 MB
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A first-hand account of Ronald Reagan's leadership style, with personal insight and practical application. Lead Like Reagan is a guide to more effective leadership, inspired by the Great Communicator himself. Drawing upon his time serving Ronald Reagan, author Dan Quiggle relates lessons learned first-hand from his front row seat to history. Using Reagan and other prominent business leaders as examples, Quiggle illustrates what leadership looks like at the highest levels, why such leadership is effective, and how it can be successfully emulated. Readers will learn strategies to motivate, communicate, and inspire, forming a unique leadership template with personal application. Sitting at the feet of greatness and personally observing what Ronald Reagan did and said, made an indelible mark on Dan's own personal leadership style, shaping his thoughts about the key traits and actions of great leaders. In Lead Like Reagan, readers gain insight into both the personal attributes and leadership traits which are required to lead with vision, excellence, and impact. Practical advice and inspiring vision provide a template to: Assemble the right people to form a successful team Earn loyalty and commitment from others Lead by example to model excellence Manage crises by finding the opportunity in the midst of challenge Leave a lasting legacy of optimism and inspiration Leadership is a process of continual growth and Ronald Reagan provides an inspiring example. Lead Like Reagan is a meaningful and memorable guide to leadership, forging a framework for inspiring greatness and achieving success.

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