leveraging mobile media information age economy

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Leveraging Mobile Media

Author : Valerie Feldmann
ISBN : 9783790816334
Genre : Business & Economics
File Size : 49. 67 MB
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Emerging Perspectives On The Mobile Content Evolution

Author : Aguado, Juan Miguel
ISBN : 9781466688391
Genre : Technology & Engineering
File Size : 71. 71 MB
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In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.

The Sage Handbook Of Social Media Research Methods

Author : Luke Sloan
ISBN : 9781473987975
Genre : Social Science
File Size : 26. 11 MB
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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

Journal Of Economic Literature

Author :
ISBN : UCSD:31822032751414
Genre : Economics
File Size : 89. 15 MB
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How Revolutionary Was The Digital Revolution

Author : John Zysman
ISBN : 0804753350
Genre : Business & Economics
File Size : 21. 8 MB
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The final section considers the political ramifications of information technology for critical societal debates ranging from privacy to intellectual property. The contributors to the book map out how the digital revolution shakes up politics, creating new economic and political winners and losers. In order to do so, they connect theories of political economy to the implications of digital technology for international as well as national markets.Attempts to construct a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. This book examines the reaction of nations to the dual challenges of globalization and technological change.How do high wage countries stay rich in a global digital economy? "How Revolutionary was the Revolution" constructs a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. In order to assess the revolutionary nature of the digital era, this book takes four overlapping approaches. First, it examines the reaction of nations, specifically Finland, Japan, and emerging markets, to the dual challenges of globalization and technological change. This section identifies both successful and failed national experiments intended to deal with these dual pressures. Second, it assesses corporate attempts to leverage digital technology to reorganize work. A broad range of issues including off-shoring, open source production systems, and knowledge management are addressed. Third, devoting detailed analysis to the case of mobile telephones, the book offers insights into the political economy of market evolution in the digital era.

A Dictionary Of Epidemiology

Author : Miquel Porta
ISBN : 9780199390052
Genre : Medical
File Size : 42. 90 MB
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This sixth edition of A Dictionary of Epidemiology -- the most updated since its inception -- reflects the profound substantive and methodological changes that have come to characterize epidemiology and its associated disciplines. Sponsored by the International Epidemiological Association, this book remains the essential reference for anyone studying or working in epidemiology, biostatistics, public health, medicine, or the growing number health sciences in which epidemiologic competency is now required. More than just a dictionary, this text is an essential guidebook to the state of the science. It offers the most current, authoritative definitions of terms central to biomedical and public health literature -- everything from confounding and incidence rate to epigenetic inheritance and Number Needed to Treat. As epidemiology continues to change and grow, A Dictionary of Epidemiology will remain its book of record.

The Internet Economy Of India

Author : Inomy Media (New Delhi, India)
ISBN : UOM:39015054458347
Genre : Business & Economics
File Size : 31. 10 MB
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Articles contribués

Media Asia

Author :
ISBN : IND:30000092447527
Genre : Mass media
File Size : 82. 95 MB
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Creating Smart Enterprises

Author : Vivek Kale
ISBN : 9781351648493
Genre : Business & Economics
File Size : 28. 83 MB
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"Vivek Kale's Creating Smart Enterprises goes smack-dab at the heart of harnessing technology for competing in today's chaotic digital era. Actually, for him, it's SMACT-dab: SMACT (Social media, Mobile, Analytics and big data, Cloud computing, and internet of Things) technologies. This book is required reading for those that want to stay relevant and win, and optional for those that don't." —Peter Fingar, Author of Cognitive Computing and business technology consultant Creating Smart Enterprises unravels the mystery of social media, mobile, analytics and big data, cloud, and Internet of Things (SMACT) computing and explains how it can transform the operating context of business enterprises. It provides a clear understanding of what SMACT really means, what it can do for smart enterprises, and application areas where it is practical to use them. All IT professionals who are involved with any aspect of a SMACT computing project will profit by using this book as a roadmap to make a more meaningful contribution to the success of their computing initiatives. This pragmatic book: Introduces the VUCA (volatility, uncertainty, complexity, and ambiguity) business ecosystem confronted by the businesses today. Describes the challenges of defining business and IT strategies and of aligning them as well as their impact on enterprise governance. Provides a very wide treatment of the various components of SMACT computing, including the Internet of Things (IoT) and its constituting technologies like RFID, wireless networks, sensors, and wireless sensor networks (WSNs). This book addresses the key differentiator of SMACT computing environments and solutions that combine the power of an elastic infrastructure with analytics. The SMACT environment is cloud-based and inherently mobile. Information management processes can analyze and discern recurring patterns in colossal pools of operational and transactional data. Analytics, big data, and IoT computing leverage and transform these data patterns to help create successful, smart enterprises.

Communication By Design

Author : Robin Mansell
ISBN : 9780198294009
Genre : Technology & Engineering
File Size : 23. 90 MB
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The information revolution has been described as 'the biggest technological juggernaut that ever rolled' and every day we hear more about the Global Information Infrastructure. The information and communications technologies (ICTs) of the 1990s enable the electronic production and consumption of increasingly vast quantities of information. They affect business, consumer, education and leisure activity. The consequences of these changes are unpredictable and contradictory, raising issuesfor governments, business, organizations and individuals. This book gets to grips with recent developments and offers a new understanding of their likely effect. Because of the pervasive and quite unique characteristics of ICTs as a technology system, the authors argue that it is only through an interdisciplinary approach that we can fully grasp the implications and explore the uncertainties of the inter-relationship between the technical and the socio-economic. Moving from economicsto sociology and political science in its study of information and communication, this book will be essential reading for all those in these disciplines concerned to understand the ICT challenge. Two central concepts of design and capability run through the book, and the authors apply them to developments from the micro (domestic) level to the macro (international) level. Based on work done in the major UK research programme PICT (the Programme on Information and Communication Technologies), the book is probing and reflective; its purpose is to provide tools of analysis rather than a catalogue of developments. Throughout the authors argue that the information age is about people, social organization, adaptation and control and not just technologies.

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