leveraging mobile media information age economy

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Leveraging Mobile Media

Author : Valerie Feldmann
ISBN : 9783790816334
Genre : Business & Economics
File Size : 55. 41 MB
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Emerging Perspectives On The Mobile Content Evolution

Author : Aguado, Juan Miguel
ISBN : 9781466688391
Genre : Technology & Engineering
File Size : 71. 16 MB
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In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.

The Sage Handbook Of Social Media Research Methods

Author : Luke Sloan
ISBN : 9781473987975
Genre : Social Science
File Size : 50. 35 MB
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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

Journal Of Economic Literature

Author :
ISBN : UCSD:31822032751414
Genre : Economics
File Size : 57. 61 MB
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Interdisciplinary Mobile Media And Communications Social Political And Economic Implications

Author : Xu, Xiaoge
ISBN : 9781466661677
Genre : Technology & Engineering
File Size : 71. 88 MB
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As mobile technology becomes much more prominent in the world, its effect on the social, political, and economic realms cannot be ignored. Interdisciplinary approaches towards re-examining the prevalence of communication technologies are essential for industry professionals’ development. Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications sheds light on emerging disciplines in multimedia technologies and discusses the changes, chances, and challenges in the mobile world. Areas such as mobile governance, mobile healthcare, and mobile identity are examined, along with their social, political, and economic implications. Serving as a reconnection between academia and industry, this book will be useful for students, professors, researchers, and policy-makers of mobile media and communications.

Tap

Author : Anindya Ghose
ISBN : 9780262340410
Genre : Business & Economics
File Size : 54. 41 MB
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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Blueprint To The Digital Economy

Author : Don Tapscott
ISBN : STANFORD:36105025831020
Genre : Business & Economics
File Size : 65. 16 MB
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Shows examples of how network and multimedia technology is affecting business

How Revolutionary Was The Digital Revolution

Author : John Zysman
ISBN : 0804753350
Genre : Business & Economics
File Size : 73. 28 MB
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The final section considers the political ramifications of information technology for critical societal debates ranging from privacy to intellectual property. The contributors to the book map out how the digital revolution shakes up politics, creating new economic and political winners and losers. In order to do so, they connect theories of political economy to the implications of digital technology for international as well as national markets.Attempts to construct a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. This book examines the reaction of nations to the dual challenges of globalization and technological change.How do high wage countries stay rich in a global digital economy? "How Revolutionary was the Revolution" constructs a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. In order to assess the revolutionary nature of the digital era, this book takes four overlapping approaches. First, it examines the reaction of nations, specifically Finland, Japan, and emerging markets, to the dual challenges of globalization and technological change. This section identifies both successful and failed national experiments intended to deal with these dual pressures. Second, it assesses corporate attempts to leverage digital technology to reorganize work. A broad range of issues including off-shoring, open source production systems, and knowledge management are addressed. Third, devoting detailed analysis to the case of mobile telephones, the book offers insights into the political economy of market evolution in the digital era.

Social And Economic Transformation In The Digital Era

Author : Georgios I. Doukidis
ISBN : 1591401585
Genre : Technology & Engineering
File Size : 81. 3 MB
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Annotation Researchers, business people and policy makers have recognized the importance of addressing technological, economic and social impacts in conjunction. For example, the rise and fall of the dot-com hype depended on the strength of the business model, on the technological capabilities avalable to firms and on the readiness of the society and economy, at large, to sustain a new breed of business activity. Social and Economic Transformation in the Digital Era addresses this challenge by assembling the latest thinking of leading researchers and policy makers in key subject areas of the information society and presents innovative business models, case studies, normative theories and social explanations.

Reaping Digital Dividends

Author : Tim Kelly
ISBN : 9781464810275
Genre : Technology & Engineering
File Size : 72. 10 MB
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From East to West, the economies of Europe and Central Asia (ECA) are not taking full advantage of the internet to foster economic growth and job creation. The residents of Central Asia and the South Caucasus pay some of the highest prices in the world for internet connections that are slow and unreliable. In contrast, Europe enjoys some of the world’s fastest and affordable internet services. However, its firms and individuals are not fully exploiting the internet to achieve higher productivity growth as well as more and better jobs. Reaping Digital Dividends investigates the barriers that are holding back the broader adoption of the internet in ECA. The report identifies the main bottlenecks and provides policy recommendations tailored to economies at varying levels of digital development. It concludes that policies to increase internet access are necessary but not sufficient. Policies to foster competition, international trade and skills supply, as well as adapting regulations to the changing business environment and labor markets, will also be necessary. In other words, Reaping Digital Dividends not only requires better connectivity, but also complementary factors that allow governments, firms and individuals to make the most out of it.

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