leveraging mobile media information age economy

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Leveraging Mobile Media

Author : Valerie Feldmann
ISBN : 9783790816334
Genre : Business & Economics
File Size : 55. 62 MB
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Emerging Perspectives On The Mobile Content Evolution

Author : Aguado, Juan Miguel
ISBN : 9781466688391
Genre : Technology & Engineering
File Size : 33. 32 MB
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In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.

The Sage Handbook Of Social Media Research Methods

Author : Luke Sloan
ISBN : 9781473987975
Genre : Social Science
File Size : 32. 82 MB
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The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.

Journal Of Economic Literature

Author :
ISBN : UCSD:31822032751414
Genre : Economics
File Size : 33. 15 MB
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Leveraging Developing Economies With The Use Of Information Technology Trends And Tools

Author : Usoro, Abel
ISBN : 9781466616387
Genre : Computers
File Size : 31. 24 MB
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No aspect of business, public, or private lives in developed economies can be discussed today without acknowledging the role of information and communication technologies (ICT). A shortage of studies still exists, however, on how ICTs can help developing economies. Leveraging Developing Economies with the Use of Information Technology: Trends and Tools moves toward filling the gap in research on ICT and developing nations, bringing these countries one step closer to advancement through technology. This essential publication will bring together ideas, views, and perspectives helpful to government officials, business professionals, and other individuals worldwide as they consider the use of ICT for socio-economic progress in the developing world.

Creating Smart Enterprises

Author : Vivek Kale
ISBN : 9781351648493
Genre : Business & Economics
File Size : 42. 15 MB
Format : PDF
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"Vivek Kale's Creating Smart Enterprises goes smack-dab at the heart of harnessing technology for competing in today's chaotic digital era. Actually, for him, it's SMACT-dab: SMACT (Social media, Mobile, Analytics and big data, Cloud computing, and internet of Things) technologies. This book is required reading for those that want to stay relevant and win, and optional for those that don't." —Peter Fingar, Author of Cognitive Computing and business technology consultant Creating Smart Enterprises unravels the mystery of social media, mobile, analytics and big data, cloud, and Internet of Things (SMACT) computing and explains how it can transform the operating context of business enterprises. It provides a clear understanding of what SMACT really means, what it can do for smart enterprises, and application areas where it is practical to use them. All IT professionals who are involved with any aspect of a SMACT computing project will profit by using this book as a roadmap to make a more meaningful contribution to the success of their computing initiatives. This pragmatic book: Introduces the VUCA (volatility, uncertainty, complexity, and ambiguity) business ecosystem confronted by the businesses today. Describes the challenges of defining business and IT strategies and of aligning them as well as their impact on enterprise governance. Provides a very wide treatment of the various components of SMACT computing, including the Internet of Things (IoT) and its constituting technologies like RFID, wireless networks, sensors, and wireless sensor networks (WSNs). This book addresses the key differentiator of SMACT computing environments and solutions that combine the power of an elastic infrastructure with analytics. The SMACT environment is cloud-based and inherently mobile. Information management processes can analyze and discern recurring patterns in colossal pools of operational and transactional data. Analytics, big data, and IoT computing leverage and transform these data patterns to help create successful, smart enterprises.

Tap

Author : Anindya Ghose
ISBN : 9780262340410
Genre : Business & Economics
File Size : 56. 91 MB
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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge -- a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Social And Economic Transformation In The Digital Era

Author : Georgios I. Doukidis
ISBN : 1591401585
Genre : Technology & Engineering
File Size : 20. 72 MB
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Annotation Researchers, business people and policy makers have recognized the importance of addressing technological, economic and social impacts in conjunction. For example, the rise and fall of the dot-com hype depended on the strength of the business model, on the technological capabilities avalable to firms and on the readiness of the society and economy, at large, to sustain a new breed of business activity. Social and Economic Transformation in the Digital Era addresses this challenge by assembling the latest thinking of leading researchers and policy makers in key subject areas of the information society and presents innovative business models, case studies, normative theories and social explanations.

Reaping Digital Dividends

Author : Tim Kelly
ISBN : 9781464810275
Genre : Technology & Engineering
File Size : 68. 73 MB
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From East to West, the economies of Europe and Central Asia (ECA) are not taking full advantage of the internet to foster economic growth and job creation. The residents of Central Asia and the South Caucasus pay some of the highest prices in the world for internet connections that are slow and unreliable. In contrast, Europe enjoys some of the world’s fastest and affordable internet services. However, its firms and individuals are not fully exploiting the internet to achieve higher productivity growth as well as more and better jobs. Reaping Digital Dividends investigates the barriers that are holding back the broader adoption of the internet in ECA. The report identifies the main bottlenecks and provides policy recommendations tailored to economies at varying levels of digital development. It concludes that policies to increase internet access are necessary but not sufficient. Policies to foster competition, international trade and skills supply, as well as adapting regulations to the changing business environment and labor markets, will also be necessary. In other words, Reaping Digital Dividends not only requires better connectivity, but also complementary factors that allow governments, firms and individuals to make the most out of it.

Media In The Digital Age

Author : John Vernon Pavlik
ISBN : 9780231142083
Genre : Business & Economics
File Size : 89. 39 MB
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Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks. John V. Pavlik critically examines our current digital innovations?blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites?and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.

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