lighting design for commercial portrait photography fashion and beauty lookbooks production stills magazine covers

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Lighting Design For Commercial Portrait Photography

Author : Jennifer Emery
ISBN : 9781608958962
Genre : Photography
File Size : 57. 86 MB
Format : PDF, ePub, Mobi
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Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.

Mastering Digital Photography

Author : Jason Youn
ISBN : 149047529X
Genre : Photography
File Size : 55. 59 MB
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Jason Youn teaches photography in a way that anyone can understand. This book is filled with information presented in a concise manner, the illustrations are simple & direct, the instructions and personal stories are invaluable, & his years of photographic expertise are evident in the advice he gives.

Alphabetics

Author : Patrick Concepcion
ISBN : 389955728X
Genre : Juvenile Nonfiction
File Size : 73. 75 MB
Format : PDF, ePub
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From Atticus, the altruistic astronaut, to Zooey, the zonked zombie, this book revamps the ABCs. C is for Cat? D is for dog? Not in this book! Here, Colossal Cornelius captures his companions with his camera and Daisy the diver dares a death-defying dip with dinosaurs. In Alphabetics, each of the alphabet's twenty-six letters is depicted with an awesome alliteration--not to mention an illuminating illustration--that will captivate and stimulate young minds. Although the lettered tales are meant to be humorous and fun, they also serve a commendable purpose. Complex words are introduced to expand children's vocabularies and linguistic horizons. The book includes a glossary so that readers can look up any terms that are unfamiliar to them.

Composition In Portraiture

Author : Sadakichi Hartmann
ISBN : UOM:39015000635741
Genre : Composition (Art)
File Size : 21. 96 MB
Format : PDF, ePub, Mobi
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Fashion And Lifestyle Photography

Author : Dixie Dixon
ISBN : 9781781575536
Genre : Photography
File Size : 21. 75 MB
Format : PDF
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Succeed in the commercial world and become a stand-out fashion & lifestyle photographer. "If you are interested in pursuing fashion and lifestyle photography, this book, from this rising young star of the field, is a must." - Joe McNally Only a few years ago, fashion photography used to be a stuffy world for a tiny elite. Now an explosion in social media and lifestyle advertising has created opportunities for a whole new breed of professional photographer. Fashion and Lifestyle Photography is based on the talks Dixie Dixon, a Nikon Brand Ambassador, has given to crowds at major international trade shows. Expanding on the subject in the book, she reveals how to succeed in this exciting marketplace, covering key topics such as: · Professional case studies · Behind the scenes · Lighting diagrams & gear · How to build your career From finding your vision, to building your dream team, this book will provide you with the essential gear and know-how to capture the looks of the media world that leap off the page or screen. "Dixie Dixon is a truly wonderful, vibrant young talent in the field of fashion and lifestyle photography. In this book, she takes you on a lively, complete tour of not only how to make compelling, beautiful photographs, but also how to grow a business, develop a signature look, make your own breaks, gather clients and keep them, use social media well, and assemble a great support team. And that's the short list. This book is full of gems about the seemingly small details that are essential to success." - Joe McNally

Lighting People

Author : Rossella Vanon
ISBN : 9781781573600
Genre : Photography
File Size : 59. 45 MB
Format : PDF, ePub, Mobi
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A COMPLETE PHOTOGRAPHER'S TECHNIQUES, POSING GUIDE & REFERENCE Lighting People is an art every photographer - and every photography student - must master, and this single volume is both a complete course and the most useful reference book you can find. SECTION 1: UNDERSTANDING LIGHT Chapter 1: Lighting Equipment - Get to grips with light every artificial light-source: Continuous Light, Flash, Studio Strobes & Speedlights, as well as modifiers. Chapter 2: Setting The Mood - Understand the effect you can have with your lighting; hard & soft, low & high key, bounce, feathering, fall-off and more. Chapter 3: Standard Lighting Techniques - How to pull off techniques including: Loop, Rembrandt, Butterfly, Split, Clamshell and Accent. Chapter 4: Camera Settings - Using your camera's exposure settings to get the best from any lighting equipment. SECTION 2: WORKING WITH LIGHT Chapter 5: Preparation - How to evaluate your client and their brief and plan a shoot. Chapter 6: Lighting Scenarios - Tips and tricks for doing the best whether you're shooting portraits, fashion, beauty, events or more. Chapter 7: Getting Started - Choosing your lights and setting up your shoot. Chapter 8: Getting Creative - Use gels, projections, blur and other effects for more unusual images. SECTION 3: RESOURCES Lighting Setups: Hands-on examples of studio shoots Lighting Reference Gallery: Hundreds featuring the same four models lit against a white and a dark background from a number of different angles; the most complete lighting reference available.

Surreal Photography

Author : Daniela Bowker
ISBN : 9781135010522
Genre : Photography
File Size : 50. 77 MB
Format : PDF, Kindle
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Surreal digital photography is not only an enjoyable extension of many enthusiast’s repertoire, but is has firmly established a foothold in the world of art. This book reveals the latest developments in the field and demystifies the techniques used by modern surreal photographers, whether they favor SOOC (straight out of the camera) or sophisticated digital manipulations. Breaking down the shooting and editing process for any reader to follow and emulate, this book provides step-by-step instructions for creating extraordinary scenes. With contributions from numerous artists—including Natalie Dybisz, Jon Jacobsen and Dariusz Klimczak— readers will be able to explore many different artistic styles from impossible landscapes to unsettling portraits.

The First Rule Of Swimming

Author : Courtney Angela Brkic
ISBN : 9780316217378
Genre : Fiction
File Size : 50. 79 MB
Format : PDF, ePub
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A woman must leave her island home to search for her missing sister-and confront the haunted history of her family. Magdalena does not panic when she learns that her younger sister has disappeared. A free-spirit, Jadranka has always been prone to mysterious absences. But when weeks pass with no word, Magdalena leaves the isolated Croatian island where their family has always lived and sets off to New York to find her sister. Her search begins to unspool the dark history of their family, reaching back three generations to a country torn by war. A haunting and sure-footed debut by an award-winning writer, The First Rule of Swimming explores the legacy of betrayal and loss in a place where beauty is fused inextricably with hardship, and where individuals are forced to make wrenching choices as they are swept up in the tides of history.

Occupational Outlook Handbook 2009

Author : U. S. Department of Labor
ISBN : 9781602393202
Genre : Business & Economics
File Size : 27. 23 MB
Format : PDF, ePub
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A directory for up-and-coming jobs in the near-future employment market includes recommendations for finding or advancing a career and draws on statistics from the U.S. Department of Labor, in a guide that includes coverage of more than 250 occupations. Original.

Graphic Design For Fashion

Author : Jay Hess
ISBN : 178067368X
Genre : Design
File Size : 56. 98 MB
Format : PDF, Mobi
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Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually led book contains a global selection of the best graphic design studios' work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world's leading design studios. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.

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