lighting design for commercial portrait photography fashion and beauty lookbooks production stills magazine covers

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Lighting Design For Commercial Portrait Photography

Author : Jennifer Emery
ISBN : 9781608958979
Genre : Photography
File Size : 52. 53 MB
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Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.

Commercial Photography Handbook

Author : Kirk Tuck
ISBN : 9781584285625
Genre : Photography
File Size : 52. 77 MB
Format : PDF, ePub, Mobi
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Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

Mastering Digital Photography

Author : Jason Youn
ISBN : 149047529X
Genre : Photography
File Size : 56. 69 MB
Format : PDF, Kindle
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Jason Youn teaches photography in a way that anyone can understand. This book is filled with information presented in a concise manner, the illustrations are simple & direct, the instructions and personal stories are invaluable, & his years of photographic expertise are evident in the advice he gives.

Fashion And Lifestyle Photography

Author : Dixie Dixon
ISBN : 9781781575536
Genre : Photography
File Size : 23. 32 MB
Format : PDF, ePub, Mobi
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Succeed in the commercial world and become a stand-out fashion & lifestyle photographer. "If you are interested in pursuing fashion and lifestyle photography, this book, from this rising young star of the field, is a must." - Joe McNally Only a few years ago, fashion photography used to be a stuffy world for a tiny elite. Now an explosion in social media and lifestyle advertising has created opportunities for a whole new breed of professional photographer. Fashion and Lifestyle Photography is based on the talks Dixie Dixon, a Nikon Brand Ambassador, has given to crowds at major international trade shows. Expanding on the subject in the book, she reveals how to succeed in this exciting marketplace, covering key topics such as: · Professional case studies · Behind the scenes · Lighting diagrams & gear · How to build your career From finding your vision, to building your dream team, this book will provide you with the essential gear and know-how to capture the looks of the media world that leap off the page or screen. "Dixie Dixon is a truly wonderful, vibrant young talent in the field of fashion and lifestyle photography. In this book, she takes you on a lively, complete tour of not only how to make compelling, beautiful photographs, but also how to grow a business, develop a signature look, make your own breaks, gather clients and keep them, use social media well, and assemble a great support team. And that's the short list. This book is full of gems about the seemingly small details that are essential to success." - Joe McNally

The Backyard Homestead Guide To Raising Farm Animals

Author : Gail Damerow
ISBN : 9781603429696
Genre : Technology & Engineering
File Size : 35. 29 MB
Format : PDF
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Presents a comprehensive guide to raising farm animals for food independence, from managing a honey bee hive to caring for and breeding meat and dairy cows, pigs, goats, and fowl.

Graphic Design For Fashion

Author : Jay Hess
ISBN : 178067368X
Genre : Design
File Size : 78. 51 MB
Format : PDF, Docs
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Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually led book contains a global selection of the best graphic design studios' work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world's leading design studios. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.

Dior New Couture

Author :
ISBN : 9780847845767
Genre : Design
File Size : 70. 72 MB
Format : PDF, ePub
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Dior is one of the most revered names in fashion, the archetype of the Parisian couture house. Famous for launching the "New Look," Christian Dior's landmark first collection that marked a sea change in women's dress after the Second World War, Dior is known today for its exquisite couture line of dramatic dresses. This book comprises a portfolio of portraits of incredible gowns from the entire era of Christian Dior haute couture, including dresses designed by Dior himself.

Style Me Vintage

Author : Naomi Thompson
ISBN : 1862059764
Genre : Design
File Size : 45. 17 MB
Format : PDF, Docs
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Have you ever wanted to introduce vintage into your life, but felt unsure where to start? Vintage styles have never been more popular, with everyone from major stars to teens on the street looking to indulge in retro glamour. Style Me Vintage Look Book provides all you need to know about all things vintage, so whether you are looking to completely overhaul your look, go for total vintage glam, or just introduce a few key vintage elements into your day-to-day, this book shows you how. Combining step-by-step hair and make-up styling techniques with a guide to sourcing vintage clothing from the 1920s to the 1980s, Style Me Vintage Look Book’s detailed photographs and expert insight from its three authors, provides you with the knowledge needed to determine an individual style. You’ll also find tips on how to make retro styles work with modern accessories. Style Me Vintage Look Book is essential reading for every girl who likes to dress up!

Occupational Outlook Handbook 2009

Author : U. S. Department of Labor
ISBN : 9781602393202
Genre : Business & Economics
File Size : 85. 92 MB
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A directory for up-and-coming jobs in the near-future employment market includes recommendations for finding or advancing a career and draws on statistics from the U.S. Department of Labor, in a guide that includes coverage of more than 250 occupations. Original.

Leigh Bowery Looks

Author : Fergus Greer
ISBN : 1900828278
Genre : Art
File Size : 39. 34 MB
Format : PDF
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Artwork by Leigh Bowery. Photographs by Fergus Greer.

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