logo modernism english french and german edition

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Logo Modernism

Author : Jens Müller
ISBN : 3836545306
Genre : Design
File Size : 73. 88 MB
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Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

The Big Book Of Logos 5

Author : David E. Carter
ISBN : STANFORD:36105124005252
Genre : Art
File Size : 32. 29 MB
Format : PDF, Mobi
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The Big Book of Logos 5 continues the tradition begun in 1999 with David E. Carter's original Big Book of Logos. Thousands of the best logos and trademarks in use in the world today have been collected and published within the pages of this series. Chosen from the Logo 07 competition, both international and American firms are represented here and contribute a profusion of styles and images to the book's vast content. A designer who wants a reference to help jumpstart the process of creating identities will find in The Big Book of Logos 5 the inspiration needed to develop original and thoughtful graphic solutions.

Logo Design Love

Author : David Airey
ISBN : 9780321985200
Genre : Art
File Size : 87. 54 MB
Format : PDF
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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

The Bedford Guide For College Writers With Reader

Author : X. J. Kennedy
ISBN : 9781457648786
Genre : Language Arts & Disciplines
File Size : 34. 9 MB
Format : PDF
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Both reliable and innovative, The Bedford Guide for College Writers involves students in active learning, whether their writing class meets on campus or online. The guide contains a process-oriented rhetoric and a thematic reader, giving students a rich array of material that will help them develop successful college-level writing skills. Both parts provide frequent opportunities for students to experiment and apply the skills presented. Learning by Doing activities, Responding to an Image practices, and engaging assignments all help students make important writing skills their own. The Bedford Guide helps students to be the confident, resourceful, and independent writers they will need to be. The new edition extends active learning into the online environment, offering integrated e-Pages, including videos, audio segments, and visual essays that take advantage of what the Web can do.

Symbol Mini

Author : Steven Bateman
ISBN : 1780671849
Genre : Design
File Size : 72. 77 MB
Format : PDF, Mobi
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Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.

Logo Style

Author : Sendpoints
ISBN : 9887757241
Genre : Commercial art
File Size : 68. 9 MB
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A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake's irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colorful trends that sprang out of the Information Age. All include a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own.

Grid Systems In Graphic Design

Author : Josef Müller-Brockmann
ISBN : STANFORD:36105001718456
Genre : Design
File Size : 67. 43 MB
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca

Marks Of Excellence

Author : Per Mollerup
ISBN : 0714864749
Genre : Art
File Size : 30. 74 MB
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Marks of Excellence (first published 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition includes nearly 500 new images and 60 pages of new material, bringing the successful title right up to date. Whilst keeping much in common with the original book, this edition, in appearance and substance, adds so much that it will still appeal to owners of the old book.

Pioneers Of German Graphic Design

Author : Jens Muller
ISBN : 3981753917
Genre :
File Size : 83. 70 MB
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The fascinating story of German graphic design analyzed in all its detail for the first time

Draplin Design Co

Author : Aaron James Draplin
ISBN : 1419720171
Genre : Design
File Size : 27. 72 MB
Format : PDF, Kindle
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Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work--posters, record covers, logos--and presents the process behind his design with projects like Field Notes and the "Things We Love" State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin's humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

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