looseleaf introduction to mass communication media literacy and culture

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Looseleaf Introduction To Mass Communication Media Literacy And Culture

Author : Stanley Baran
ISBN : 1259376508
Genre : Language Arts & Disciplines
File Size : 30. 59 MB
Format : PDF, Mobi
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In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.

Introduction To Mass Communication

Author : Stanley J. Baran
ISBN : 0073256234
Genre : Language Arts & Disciplines
File Size : 68. 78 MB
Format : PDF, ePub, Docs
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!

Introduction To Mass Communication

Author : Stanley J. Baran
ISBN : 0072998377
Genre : Language Arts & Disciplines
File Size : 42. 27 MB
Format : PDF, ePub, Mobi
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Media Now Understanding Media Culture And Technology

Author : Joseph Straubhaar
ISBN : 9781305950849
Genre : Business & Economics
File Size : 33. 10 MB
Format : PDF, ePub, Mobi
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Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Media Of Mass Communication Study Edition

Author : John Vivian
ISBN : 9780205897728
Genre : Language Arts & Disciplines
File Size : 51. 3 MB
Format : PDF, ePub, Docs
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.

Mass Communication Theory Foundations Ferment And Future

Author : Stanley Baran
ISBN : 9781285052076
Genre : Business & Economics
File Size : 72. 39 MB
Format : PDF, Kindle
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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry’s future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Communication In Our Lives

Author : Julia T. Wood
ISBN : 9781305949546
Genre : Drama
File Size : 50. 14 MB
Format : PDF, Kindle
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COMMUNICATION IN OUR LIVES, 8th Edition, provides everything students need to strengthen their interpersonal, group, public speaking, and media literacy skills -- as well as demonstrates the value of communication in their personal and professional lives. Award-winning scholar Julia T. Wood combines the latest research and theory with hands-on skills development to help readers become more confident and effective communicators. In addition to its signature coverage of social and cultural diversity, the eighth edition includes an early emphasis on public speaking, expanded coverage of mass and social media, a new focus on health communication, and examples of the importance of effective communication in today's careers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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