louis vuitton the spirit of travel

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Volez Voguez Voyagez

Author : Louis Vuitton Malletier
ISBN : 1614285349
Genre :
File Size : 31. 80 MB
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Louis Vuitton Malletier has always been rooted in the timeless spirit of travel. Volez, Voguez, Voyagez leads readers on an in-depth exploration of the brand whose ingenious innovation made traveling not only effortless, but also fashionable. From Louis Vuitton himself, to Marc Jacobs s arrival as artistic director in 1997, and all the way up to the present, a piece of Louis Vuitton luggage has always been the quintessential tool in the jet-set traveler s arsenal. The pages of Volez, Voguez, Voyagez are an expedition within themselves, reflecting the wanderlust that Louis Vuitton inspires every day."

Louis Vuitton

Author : Pierre Léonforte
ISBN : 0810982471
Genre : Design
File Size : 20. 80 MB
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Trains and steamships transformed transportation in the mid-19th century and opened the world to a new breed of traveler. Louis Vuitton understood the need for more practical luggage, and strove to create products that were adaptable to all situations—and the travel trunk was born. Authors Pierre Léonforte and Éric Pujalet-Plaà curate 100 of the finest trunks the Louis Vuitton company has produced on commission, including boxes made for movie stars from Douglas Fairbanks to Sharon Stone and couturiers from Jeanne Lanvin to Karl Lagerfeld, as well as cases designed for Ernest Hemingway, Leopold Stokowski, and Damien Hirst. Illustrated with 600 images taken from the Louis Vuitton archives and new photographs made especially for this book, this is the definitive history of personalized objects of both practicality and luxury.

Louis Vuitton Japan

Author : Kyojiro Hata
ISBN : 2843236185
Genre : Business & Economics
File Size : 40. 17 MB
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In 1976, Kyojiro Hata joined Louis Vuitton to take over the reigns of a brand that at that time lacked any identity and was underdeveloped. In a few short years he turned it into the most sought after brand in Japan, and participated from Asia in giving Louis Vuitton a new breath of energy. At the same time, he created a new business model that has come to be used by many other brands wanting to enter the Japanese market. On the occasion of the 150th anniversary of the famous brand, Kyojiro Hata explains for the first time the brilliant vision that guided him in this exemplary success story.

Louis Vuitton The Birth Of Modern Luxury Updated Edition

Author : Paul-Gerard Pasols
ISBN : 1419705563
Genre : Design
File Size : 50. 36 MB
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The first in depth portrait of one of the world's best known luxury brands, this elegant volume traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags and accessories for more than 150 years. Written with full access to the company's archives, the book itself demonstrates Louis Vuitton's passion for fine design with a stunning array of archival art, historical images, product designs and sketches, and cutting edge advertising. The book explores the company's tradition of quality and innovation in the context of sweeping changes in society, art, culture, fashion and, above all, travel. Examining the life and times of the company's first three leaders; founder Louis (who invented the modern trunk), his son Georges and his grandson Gaston, the text focuses on the firm's development under their guidance. It also discusses Vuitton's explosive growth toward the end of the 20th century, including the 1987 merger with Moet Hennessy that made it part of LVMH, the world's largest luxury goods company and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe.

Cbnws Around The World In 80 Brands

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ISBN : 9789490900007
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File Size : 36. 8 MB
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Louis Vuitton City Bags

Author : Jean-Claude Kaufmann
ISBN : 0847840875
Genre : Design
File Size : 43. 89 MB
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This volume is an unprecedented history of Louis Vuitton's women's bags, the most successful line of accessories in women's fashion. At the heart of Louis Vuitton, arguably the most recognizable luxury brand in the world, are its City Bags, a range of women's bags that date back to the turn of the 20th century. Featuring the trademark monograms of the house, the City Bag story began with the Steamer, a resort bag that was designed in 1901 to be packed inside a much larger steamer trunk; these bags have in a hundred years formally diversified into a dizzying array of handbags for every conceivable function demanded by the modern woman. From day-bags to work bags to clutches, these City Bags are distinguished by their witty and often practical aesthetics. Profoundly influential, they are now known to millions by their very descriptive names (Keepall, Bucket, Papillon, Alma, Locket, Noe, Speedy), and are still evolving into more fantastical forms. Lavishly illustrated with new and archival photography, historical graphics, landmark editorials and ad campaigns, the volume chronicles the development of the City Bags through a system mimicking the scientific classification of plants and animals. Tracing the origins and history of these specific bag 'families,' the book examines the earliest specimens to today's most sought-after collectibles, including Vuittons collaborations with Takashi Murakami, Stephen Sprouse, Richard Prince, Yayoi Kusama and Rei Kawakubo; and lesser known designs and one-off projects by the likes of Zaha Hadid, Shigeru Ban, Vivienne Westwood, Helmut Lang, Andree Putman, and of course, Marc Jacobs. Reflecting changing preferences in the design of fashion accessories, and not incidentally, the political, economic, and sexual emancipation of women, Louis Vuitton: City Bags is an ambitious volume on the creation and cultivation of a cultural phenomenon.

Power Brands

Author : Jesko Perrey
ISBN : 9783527507818
Genre : Business & Economics
File Size : 45. 81 MB
Format : PDF, Kindle
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Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.

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