louis vuitton the spirit of travel

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Cbnws Around The World In 80 Brands

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ISBN : 9789490900007
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File Size : 86. 15 MB
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Louis Vuitton The Birth Of Modern Luxury Updated Edition

Author : Paul-Gerard Pasols
ISBN : 1419705563
Genre : Design
File Size : 62. 41 MB
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The first in depth portrait of one of the world's best known luxury brands, this elegant volume traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags and accessories for more than 150 years. Written with full access to the company's archives, the book itself demonstrates Louis Vuitton's passion for fine design with a stunning array of archival art, historical images, product designs and sketches, and cutting edge advertising. The book explores the company's tradition of quality and innovation in the context of sweeping changes in society, art, culture, fashion and, above all, travel. Examining the life and times of the company's first three leaders; founder Louis (who invented the modern trunk), his son Georges and his grandson Gaston, the text focuses on the firm's development under their guidance. It also discusses Vuitton's explosive growth toward the end of the 20th century, including the 1987 merger with Moet Hennessy that made it part of LVMH, the world's largest luxury goods company and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe.

Louis Vuitton Fashion Photography

Author : Charlotte Cotton
ISBN : 0847843319
Genre : Design
File Size : 77. 60 MB
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Louis Vuitton Fashion Photography is an unprecedented visual history of the company, seen through its presence in photographs. This exceptional album features over two hundred images by the most important modern and contemporary photographers, including David Bailey, Henry Clarke, Patrick Demarchelier, Karl Lagerfeld, Annie Leibovitz, Helmut Newton, David Sims, Bert Stern, Juergen Teller, Mario Testino, and Bruce Weber.

Power Brands

Author : Jesko Perrey
ISBN : 9783527507818
Genre : Business & Economics
File Size : 67. 83 MB
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Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.

The Luxury Strategy

Author : Jean-Noël Kapferer
ISBN : 9780749464929
Genre : Business & Economics
File Size : 39. 24 MB
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The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.

A Guide To Berlin

Author : Gail Jones
ISBN : 9781473522848
Genre : Fiction
File Size : 43. 47 MB
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LONGLISTED FOR THE 2016 STELLA PRIZE We travel to find ourselves; to run away from ourselves. ‘A Guide to Berlin’ is the name of a short story written by Vladimir Nabokov in 1925, when he was a young man of 26, living in Berlin. A group of six international travellers, two Italians, two Japanese, an American and an Australian, meet in empty apartments in Berlin to share stories and memories. Each is enthralled in some way by the work of Vladimir Nabokov, and each is finding their way in deep winter in a haunted city. A moment of devastating violence shatters the group, and changes the direction of everyone’s story. Brave and brilliant, A Guide to Berlin traces the strength and fragility of our connections through biographies and secrets.

New York Magazine

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File Size : 89. 79 MB
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New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

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