louis vuitton

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Google V Louis Vuitton A Case Study

Author : Thomas Obersteiner
ISBN : 9783640897230
Genre : Law
File Size : 21. 45 MB
Format : PDF, Docs
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Essay aus dem Jahr 2011 im Fachbereich Jura - Sonstiges, Note: A (Very Good), Ludwig-Maximilians-Universität München (IELPO LL.M Program (ielpo.org)), Veranstaltung: Course “Trade-Related Intellectual Property Rights”, held by Bruno van Pottelsberghe, Full-Time Professor at the Université Libre de Bruxelles (ULB), Solvay Brussels School of Economics and Management (SBS- EM)., Sprache: Deutsch, Abstract: This essay addresses one of the most famous disputes over the use of trademarks as keywords in online search engines: Google v Louis Vuitton. It arose over a crucial question for the future of trademark protection and online advertising. A description of the parties and the background is followed by an examination of the preliminary ruling issued by the European Court of Justice (ECJ) in March 2010 and the legal and economic consequences deriving from it. Several experts have commented on this controversial decision and the paper will provide an overview of their opinions. The last part will consist of concluding remarks by the author.

Louis Vuitton

Author :
ISBN : 0847833550
Genre : Fashion
File Size : 47. 25 MB
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Collecting Louis Vuitton

Author : Paul Pluta
ISBN : 9781446169490
Genre :
File Size : 43. 99 MB
Format : PDF
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An easy to read guide for all lovers of Louis Vuitton. I am very passionate about collecting Louis Vuitton and this book is the result of years of collecting. I have been a Louis Vuitton fan since I was 15 years old.This book covers the following topics:-LOUIS VUITTON – BOOKS, CATALOGUES AND LITERATURE.HOLY GRAIL PIECES. TELLING FAKES FROM GENUINE ITEMS. BUYING GENUINE LOUIS VUITTON FROM EBAY. BUYING NEW FROM THE LOUIS VUITTON STORE. LOUIS VUITTON IN THE WORKPLACE. LOUIS VUITTON AND SAVING THE ENVIRONMENT. CARING/CLEANING LOUIS VUITTON ITEMS

Crossmediales Marketing Von Luxusg Tern Der Marke Louis Vuitton

Author : Kira Hassert
ISBN : 9783668382305
Genre : Business & Economics
File Size : 89. 51 MB
Format : PDF, ePub
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Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule Mittweida (FH), Sprache: Deutsch, Abstract: Die vorliegende Arbeit setzt sich mit der Thematik der Besonderheiten des Luxusgütermarketings auseinander. Ziel ist es, im Zeitalter einer herrschenden Informationsüberlastung der Rezipienten, Wege zu analysieren, die eine zielorientierte und mehrwertbringende Kommunikation unterstützen. Dabei stellt crossmediales Marketing einen wesentlichen Schwerpunkt der Arbeit dar. Dieses dient der gezielten Informationsvermittlung und motiviert den Konsumenten durch das Folgen medialer Pfade zur Interaktion. Die theoretisch analysierten Erkenntnisse werden mit Hilfe des Beispiels Louis Vuitton in die Praxis übertragen und Handlungsempfehlungen daraus abgeleitet.

Louis Vuitton Marc Jacobs

Author : Pamela Golbin
ISBN : 3899105575
Genre :
File Size : 53. 8 MB
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Inclusive

Author : Eric Carlson
ISBN : UVA:X004718637
Genre : Stores, Retail
File Size : 90. 96 MB
Format : PDF, ePub
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Erweiterung Einer Luxusmarke Eine Fallstudie Ber Louis Vuitton

Author : Natalie Reis
ISBN : 9783668028548
Genre : Business & Economics
File Size : 45. 63 MB
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Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Johann Wolfgang Goethe-Universität Frankfurt am Main, Sprache: Deutsch, Abstract: Die folgende Arbeit untersucht die Ursachen, den Verlauf und die Folgen solcher Markenerweiterungen im Falle von Louis Vuitton mit einem besonderen Schwerpunkt auf den „trade-off between accessibility and exclusivity“, der in solchen Kontexten meist gemacht werden muss. Gerade im Zuge der Globalisierung erweitern immer mehr Luxusmarken ihr Produktportfolio, um der großen Nachfrage nach Luxusgütern gerecht zu werden. Jedoch lauern zahlreiche Gefahren, wenn neue Produkte nicht kompatibel mit den Kerngeschäften der Marke sind. Diese Arbeit wird deshalb den Fragen nachgehen, welche Aspekte bei der Markenerweiterung im Falle von Louis Vuitton eine Rolle spielten und welche Auswirkungen diese auf das Marketing und den Unternehmenserfolg gehabt haben.

Louis Vuitton The Art Of The Automobile

Author : Serge Bellu
ISBN : STANFORD:36105131702057
Genre : Transportation
File Size : 23. 43 MB
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Explosive race cars that once competed at Le Mans, stately touring cars made for coursing through the European countryside, one-of-a-kind concept cars that represent the cutting edge of design in their day: From Alfa Romeo to Voisin, some of the most magnificent machines and the most extraordinary bodywork in the history of the automobile are gathered on these pages. Louis Vuitton has long paid tribute to automotive excellence and creativity by sponsoring vintage car rallies, concours d’elegance, and awards. The outstanding cars honored at those events are celebrated here as masterpieces of the applied arts, with a host of splendid photographs conveying their timeless beauty.

Louis Vuitton

Author :
ISBN : 389910269X
Genre :
File Size : 59. 7 MB
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Louis Vuitton The Birth Of Modern Luxury Updated Edition

Author : Paul-Gerard Pasols
ISBN : 1419705563
Genre : Design
File Size : 58. 54 MB
Format : PDF, ePub
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The first in depth portrait of one of the world's best known luxury brands, this elegant volume traces the remarkable history of the House of Vuitton, which has been making practical but stylish luggage, handbags and accessories for more than 150 years. Written with full access to the company's archives, the book itself demonstrates Louis Vuitton's passion for fine design with a stunning array of archival art, historical images, product designs and sketches, and cutting edge advertising. The book explores the company's tradition of quality and innovation in the context of sweeping changes in society, art, culture, fashion and, above all, travel. Examining the life and times of the company's first three leaders; founder Louis (who invented the modern trunk), his son Georges and his grandson Gaston, the text focuses on the firm's development under their guidance. It also discusses Vuitton's explosive growth toward the end of the 20th century, including the 1987 merger with Moet Hennessy that made it part of LVMH, the world's largest luxury goods company and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe.

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