madison vine advertising age books

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Madison Vine

Author : Scott Donaton
ISBN : 0071458441
Genre : Business & Economics
File Size : 26. 71 MB
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From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton-- who coined the term Madison & VineTM--lays out a case for why these industries will need to converge to survive, overcoming hurdles and creating business models based on content-commerce partnerships. Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances--or face the threat of extinction. Examines the factors that threaten business models of the advertising industry and nearly every entertainment industry sector Relates the glamorous inside stories of prominent Madison & Vine alliances "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of "The Apprentice" and "Survivor" "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate." --Harvey Weinstein, President, Miramax Films Corp. "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging techno-centric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. "Scott Donaton knows the most important thing there is to know about the media business and that's what's happening to the advertising business. In this sharp, witting, and prescient book, he imagines the future of our business. It's a new game."--Michael Wolff, author of Autumn of the Moguls and Vanity Fair columnist "If you work in the media businesses, this book might help you figure out what you ought to do with the rest of your life before it's too late."--Kurt Andersen, bestselling author, editor, and host of NPR's "Studio 360"

Shoptimism

Author : Lee Eisenberg
ISBN : 1439160619
Genre : Social Science
File Size : 64. 32 MB
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In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

Advertising And Integrated Brand Promotion

Author : Thomas O'Guinn
ISBN : 9781133419495
Genre : Business & Economics
File Size : 67. 3 MB
Format : PDF
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Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice, as the book's contents follows the same process as an actual advertising agency. Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E, its accompanying videos, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Niche Envy

Author : Joseph Turow
ISBN : 9780262264969
Genre : Business & Economics
File Size : 60. 8 MB
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We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Author : Terence Shimp
ISBN : 9780324593600
Genre : Business & Economics
File Size : 70. 99 MB
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The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising And Branding Concepts Methodologies Tools And Applications

Author : Management Association, Information Resources
ISBN : 9781522517948
Genre : Business & Economics
File Size : 53. 84 MB
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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Marketing

Author : Gary Armstrong
ISBN : 0273713957
Genre : Marketing
File Size : 90. 30 MB
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Built around the valued customer-value framework, this book introduces Kotler to European marketing students on short, introductory courses.

Milk And Honey Milch Und Honig

Author : Rupi Kaur
ISBN : 9783957620880
Genre : Fiction
File Size : 41. 78 MB
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Überleben ist das große Thema von milk and honey - milch und honig. Die lyrischen und prosaischen Texte im Mega-Bestseller aus den USA drehen sich um die Erfahrungen, die Frauen mit Gewalt, Verlust, Missbrauch, Liebe und Feminismus gemacht haben. Jedes der vier Kapitel dient einem anderen Zweck, beschäftigt sich mit einem anderen Schmerz, heilt eine andere Wunde. milk and honey - milch und honig führt seine Leser durch die bittersten Momente im Leben einer Frau und gibt Trost. Denn Trost lässt sich überall finden, wenn man es nur zulässt.

Onward

Author : Howard Schultz
ISBN : 9783527506354
Genre : Business & Economics
File Size : 85. 57 MB
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Starbucks kann seit 1982 (dem Einstieg von Howard Schultz) ein rapides Wachstum vorweisen. So eröffneten weltweit immer mehr Filialen, in denen Kunden mit Kaffee und anderen Getränken versorgt wurden. Aber genau dieses "schneller, höher, weiter!" führte zu dem Problem, dass Starbucks seine Seele, sein typisches Flair zu verlieren begann. Die Coffee Houses, die sich immer gerühmt hatten, für jeden Kunden der drittwichtigste Platz im Leben nach dem eigenen Zuhause und der Arbeit zu sein, verkamen immer mehr zu Filialen jeder x-beliebigen Fastfood-Kette. Ein Grund für Howard Schultz, 2008 auf den Posten des CEO zurückzukehren, den er fast 8 Jahre zuvor verlassen hatte. Schon in einem öffentlich bekannt gewordenen Memo vom Februar 2007 hatte Schultz bemängelt, dass die "Romantik verschwunden sei" und dass es unbedingt nötig ist wieder "zum Kern zurückzukehren" und "das Erbe, die Tradition und die Leidenschaft für die wahre Starbucks-Erfahrung wieder hervorzurufen". Nun hat Schultz das geschafft, was ihm niemand zugetraut hätte: Er hat Starbucks zurück zu seinen Kernwerten geführt und somit wieder die Innovation ermöglicht, die für ein Überleben in dem sich schnell entwickelnden Kaffeemarkt nötig ist. Mit viel Leidenschaft und einem ausgeklügelten Plan brachte Schultz das Unternehmen wieder auf die Erfolgsspur - trotz vieler interner Widerstände und der allgemeinen Wirtschaftskrise. Dieses Buch beinhaltet die außergewöhnliche Geschichte dieser Transformation. Howard Schultz bietet dem Leser einen vertraulichen Einblick in seine tagtäglichen Entscheidungen: von nicht-öffentlichen Planungssitzungen in Seattle, bis hin zu Gesprächen mit Kaffeebauern in Ruanda und Präsentationen vor Investoren in New York während der größten wirtschaftlichen Tumulte der Finanzkrise. "Onward" ist mehr als ein einfaches Businessbuch. Äußerst inspirierend und unerwartet offen lässt uns Schultz an der Entwicklung von Starbucks teilhaben: dramatisch, emotional und so spannend wie ein Roman!

Branded Entertainment

Author : Jean-Marc Lehu
ISBN : 9780749451431
Genre : Business & Economics
File Size : 44. 22 MB
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Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

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