management of electronic and digital media

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Management Of Electronic And Digital Media

Author : Alan B. Albarran
ISBN : 9781305854758
Genre : Art
File Size : 85. 66 MB
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Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Management Of Electronic Media

Author : Alan Albarran
ISBN : 9780495569428
Genre : Art
File Size : 82. 10 MB
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MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Handbook Of Electronic And Digital Acquisitions

Author : Thomas W. Leonhardt
ISBN : 9781136781483
Genre : Computers
File Size : 57. 57 MB
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Everything you need to know about adding e-resources to your library's services Handbook of Electronic and Digital Acquisitions steers librarians through the process of evaluating, choosing, and managing electronic resources as they expand their collection development policies to include electronic databases. This handy, how-to guide takes a practical approach to acquisitions, providing commonsense information on basic copyright laws, fair use guidelines and policies, offsite and in-house databases, virtual reference software, EDI, and vendors. The book's contributors draw on their own experiences, providing case studies and helpful evaluation checklists, worksheets, and templates. Electronic journals, full-text databases, and electronic books are altering the traditional purpose of the library as an “archive” for publications. Handbook of Electronic and Digital Acquisitions provides usable tips on the practical aspects of implementing electronic resources, helping librarians develop the potential of digital media as they work to provide their patrons with top quality access and services in a rapidly changing environment. Handbook of Electronic and Digital Acquisitions examines: * evaluating databases for acquisition, retention, and withdrawal * budgeting for electronic resources * measuring user satisfaction * online aggregated databases * licensing agreements * the TEACH (Technology, Education, and Copyright Harmonization) Act * the Digital Millennium Copyright Act * e-mail tools * and much more! Handbook of Electronic and Digital Acquisitions is an invaluable aid to librarians working at all levels as they attempt to keep pace with their changing environment.

Value Oriented Media Management

Author : Klaus-Dieter Altmeppen
ISBN : 9783319510088
Genre : Business & Economics
File Size : 46. 51 MB
Format : PDF, ePub
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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Managing Electronic Media

Author : Joan Van Tassel
ISBN : 9781136031625
Genre : Language Arts & Disciplines
File Size : 79. 77 MB
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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Media Management In The Age Of Giants

Author : Dennis F. Herrick
ISBN : 9780826351647
Genre : Language Arts & Disciplines
File Size : 20. 78 MB
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The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Digital Media Intellectual Property

Author : Nicola Lucchi
ISBN : 9783540365433
Genre : Law
File Size : 85. 75 MB
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The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media describing the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular the author analyze the anti-circumvention provisions for technological protection measures and digital rights management systems enacted in the United States and in Europe.

Digital Media And Innovation

Author : Richard A. Gershon
ISBN : 9781483322544
Genre : Language Arts & Disciplines
File Size : 66. 9 MB
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Electronic Records Management And Digital Discovery

Author :
ISBN : STANFORD:36105064215697
Genre : Electronic records
File Size : 25. 13 MB
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Digital Rights Management

Author : Grace Agnew
ISBN : 9781780631370
Genre : Language Arts & Disciplines
File Size : 38. 83 MB
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This book provides an overview of digital rights management (DRM), including: an overview of terminology and issues facing libraries, plus an overview of the technology including standards and off-the-shelf products. It discusses the role and implications of DRM for existing library services, such as integrated library management systems, electronic reserves, commercial database licenses, digital asset management systems and digital library repositories. It also discusses the impact that DRM ‘trusted system’ technologies, already in use in complementary areas, such as course management systems and web-based digital media distribution, may have on libraries. It also discusses strategies for implementing DRM in libraries and archives for safeguarding intellectual property in the web environment. A practical guide that places DRM within the context of the services and practices of the library and offers guidance on getting started An understandable overview of the technologies and standards involved in digital rights management An overview of the DRM landscape beyond libraries, with an emphasis on how this landscape impacts libraries and shapes DRM generally. In particular, the e-learning and digital media distribution arenas are embracing DRM, with significant potential impact

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