marketing an introduction 12th edition

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Marketing

Author : Gary Armstrong
ISBN : 0132744171
Genre : Business & Economics
File Size : 42. 95 MB
Format : PDF, Kindle
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This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Marketing

Author : Gary Armstrong
ISBN : 9780133921052
Genre : Business & Economics
File Size : 58. 25 MB
Format : PDF, Kindle
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student’s Learning: The text’s active and integrative “Road to Learning Marketing” presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

A Funny Thing Happened On The Way To Equality

Author : Ellen Peck
ISBN : STANFORD:36105036251747
Genre : Social Science
File Size : 69. 74 MB
Format : PDF, Kindle
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Marketing Mistakes And Successes 12th Edition

Author : Robert F. Hartley
ISBN : 9781118809006
Genre : Business & Economics
File Size : 66. 66 MB
Format : PDF, Mobi
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Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

Introduction To Marketing

Author : Carl D. McDaniel
ISBN : 1133273874
Genre : Marketing
File Size : 86. 81 MB
Format : PDF, ePub, Mobi
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Engaging and thorough, INTRODUCTION TO MARKETING, 12E, International Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, INTRODUCTION TO MARKETING, 12E, International Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.

Introduction To Marketing

Author : Adrian Palmer
ISBN : 9780199602131
Genre : Business & Economics
File Size : 69. 93 MB
Format : PDF, Mobi
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This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

Logic And Contemporary Rhetoric The Use Of Reason In Everyday Life

Author : Frank Boardman
ISBN : 9781305956025
Genre : Education
File Size : 44. 51 MB
Format : PDF, ePub, Docs
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LOGIC AND CONTEMPORARY RHETORIC: THE USE OF REASON IN EVERYDAY LIFE, 13th Edition, introduces you to sound reasoning using current, relevant, and stimulating examples in a witty and invigorating writing style. Combining examples from television, newspapers, magazines, advertisements, and our nation's political dialogue, this classic text brings the concepts to life and puts critical-thinking skills into a context that you will retain and use throughout your life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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