marketing an introduction 12th edition

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Marketing

Author : Gary Armstrong
ISBN : 0273713957
Genre : Marketing
File Size : 24. 11 MB
Format : PDF, Kindle
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Built around the valued customer-value framework, this book introduces Kotler to European marketing students on short, introductory courses.

Marketing An Introduction

Author : Gary Armstrong
ISBN : 9781292017549
Genre : Business & Economics
File Size : 44. 27 MB
Format : PDF, ePub, Mobi
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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Marketing

Author : Gary Armstrong
ISBN : 9780133921052
Genre : Business & Economics
File Size : 68. 82 MB
Format : PDF, ePub, Mobi
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student’s Learning: The text’s active and integrative “Road to Learning Marketing” presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Marketing

Author : Gary Armstrong
ISBN : 0132744171
Genre : Business & Economics
File Size : 39. 7 MB
Format : PDF, ePub, Docs
Download : 407
Read : 359

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This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Marketing Mistakes And Successes 12th Edition

Author : Robert F. Hartley
ISBN : 9781118809006
Genre : Business & Economics
File Size : 81. 32 MB
Format : PDF, ePub, Mobi
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Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

A Funny Thing Happened On The Way To Equality

Author : Ellen Peck
ISBN : STANFORD:36105036251747
Genre : Social Science
File Size : 90. 65 MB
Format : PDF, ePub
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Principles Of Marketing

Author : Philip Kotler
ISBN : 0137006691
Genre : Marketing
File Size : 83. 6 MB
Format : PDF
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'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

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