marketing an introduction 12th edition

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Marketing

Author : Gary Armstrong
ISBN : CORNELL:31924099417234
Genre : Business & Economics
File Size : 33. 33 MB
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How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler

Marketing

Author : Gary Armstrong
ISBN : 0133451275
Genre : Business & Economics
File Size : 20. 65 MB
Format : PDF, ePub, Docs
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Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student's Learning: The text's active and integrative “Road to Learning Marketing” presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Marketing

Author : Gary Armstrong
ISBN : 0132744171
Genre : Business & Economics
File Size : 47. 83 MB
Format : PDF, ePub
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This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Introduction To Marketing

Author : Carl D. McDaniel
ISBN : 1133273874
Genre : Marketing
File Size : 69. 73 MB
Format : PDF
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Engaging and thorough, INTRODUCTION TO MARKETING, 12E, International Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, INTRODUCTION TO MARKETING, 12E, International Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.

Investments An Introduction

Author : Herbert Mayo
ISBN : 9781133935995
Genre : Business & Economics
File Size : 53. 31 MB
Format : PDF
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With Mayo’s INVESTMENTS: AN INTRODUCTION, 11E, introduce students to today’s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals students need to master for success on the CFP exam to more advanced topics. This edition is an ideal, understandable choice for business students as well as finance majors. Concepts build on one another in this edition’s updated Financial Advisor’s Investment Case at the end of each chapter--providing a strong overview of today’s most pertinent investment opportunities and challenges. Throughout each chapter, this edition clearly emphasizes how students can apply what they’re learning to make solid investment decisions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Introduction To Audiology Global Edition

Author : Frederick N. Martin
ISBN : 9781292070643
Genre : Medical
File Size : 45. 4 MB
Format : PDF, ePub, Mobi
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For courses in Introductory Audiology A comprehensive introduction to hearing and balance disorders. This comprehensive, well-organized introduction to hearing and balance disorders gives students a number of vital tools to help them better understand, retain, and analyze the material. The book continues to update the material to keep content current with recent research, while retaining and improving a user-friendly approach to the topics and an abundance of how-to information, which shows the rewarding, fascinating aspects of a career in audiology. This text is designed to provide the ultimate teaching and learning experience. Organized to ensure maximum teaching and learning effectiveness and success through a highly useful, unique chapter arrangement, flexible depth of coverage, and helpful chapter organization. Includes features designed to facilitate learning, including illustrative visual tools, clinical commentaries, evolving case studies, footnoted material, review tables, a comprehensive glossary, and 20 new video clips interspersed throughout.

Marketing Mistakes And Successes

Author : Robert F. Hartley
ISBN : 9781118136904
Genre : Business & Economics
File Size : 84. 25 MB
Format : PDF, Docs
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We all can learn from past mistakes... It's just more fun when they're not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today's most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you'll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand's-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. This Tenth Edition adds these seven new cases: * The Kmart/Sears Merger of Faltering Firms * Hewlett-Packard Under Carly Fiorina * Toys "R" Us: Trying to Defend Against Wal-Mart * Gateway Computer's Efforts to Stay Alive * Merck's Vioxx Catastrophe * Boston Beer--Is Greater Growth Possible? * Office Max--To the End

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