marketing and managing electronic reserves

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Marketing And Managing Electronic Reserves

Author : Trevor A. Dawes
ISBN : 9781136451201
Genre : Education
File Size : 47. 34 MB
Format : PDF
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Get practical solutions to the problems faced when implementing an electronic reserve service! Academic libraries that provide electronic reserve services offer convenient access to information to their students and faculty while gaining numerous other advantages, such as reducing both loss and staff workload. Marketing and Managing Electronic Reserves presents leading authorities with practical solutions to the challenges in effectively integrating electronic reserves services and marketing them to users. This book provides positive approaches that any academic library considering the implementation of an electronic reserve operation can use. All factors are considered, including size of institution, the relationship between the library and academic departments, and the budget and plan for marketing the service. More and more colleges and universities are implementing distance education programs, highlighting the increasing need for remote access to information in the library, including reserve material. But executing monumental change is always difficult. Marketing and Managing Electronic Reserves tackles the difficult issues, discussing various libraries’ journeys in bringing about the changes needed to remain the central information source for students and faculty. Problems inherent in the evolution from traditional reserve services to electronic reserves are examined, offering effective strategies for smooth transition. Whatever type of system you are considering, from homegrown to commercial to hybrid electronic reserves service, this book can help. Marketing and Managing Electronic Reserves explains how others tackled challenges, such as: implementing Endeavor’s Voyager Integrated Library System and the software used for authenticating users handling copyright compliance integration of electronic reserves into course management systems moving from a paper-based to a Web-based course reserve system offering and marketing one-stop teaching support to faculty a large institution’s shift to a collaborative approach with electronic reserves and course management software establishing a suite of electronic utilities that fulfills teaching and essential learning activities implementing the Blackboard Content System™ marketing for a smooth transition from traditional to electronic reserves marketing to the faculty process improvement technique applied to electronic reserves integration of electronic reserve with a Library Management System and Course Management System trends for the future Marketing and Managing Electronic Reserves is crucial reading for access services librarians, circulation and reserve librarians, public service librarians, library school faculty who teach public services courses, integrated library systems managers, and university course management software specialists.

Marketing The 21st Century Library

Author : Debra Lucas-Alfieri
ISBN : 1843347733
Genre : Business & Economics
File Size : 30. 62 MB
Format : PDF, ePub, Mobi
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Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Building And Managing E Book Collections

Author : Richard Kaplan
ISBN : 9781555707767
Genre : Language Arts & Disciplines
File Size : 58. 31 MB
Format : PDF, ePub, Mobi
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This book provides an overview and analysis of current and emerging trends of the use and development of the e-book. Readers will learn best practices to guide them in developing library policies and procedures involving the acquisition, purchase, collection development, cataloguing and retention of e-books.

Managing The Licensing Of Electronic Products

Author :
ISBN : UOM:39015042087240
Genre : Acquisition of databases
File Size : 63. 17 MB
Format : PDF, Kindle
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Management Of Electronic And Digital Media

Author : Alan B. Albarran
ISBN : 9781133712039
Genre : Performing Arts
File Size : 84. 19 MB
Format : PDF
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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Management Marketing And Promotion Of Library Services Based On Statistics Analyses And Evaluation

Author : Trine Kolderup Flaten
ISBN : 9783598440229
Genre : Language Arts & Disciplines
File Size : 43. 42 MB
Format : PDF, ePub
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Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Business Marketing Management B2b

Author : Michael Hutt
ISBN : 9781133189565
Genre : Business & Economics
File Size : 21. 6 MB
Format : PDF, ePub, Docs
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Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today’s dynamic B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition includes additional emphasis on automated B2B practices and the impact of the Internet. A well-balanced mix of cases equips students with a variety of hands-on applications. With its complete and timely treatment of business marketing, BUSINESS MARKETING MANAGEMENT minimizes the overlap with other marketing courses. It is an excellent text for undergraduate as well as MBA-level courses. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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