marketing and managing electronic reserves

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Marketing And Managing Electronic Reserves

Author : Trevor A. Dawes
ISBN : 9781136451201
Genre : Education
File Size : 36. 97 MB
Format : PDF, ePub
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Get practical solutions to the problems faced when implementing an electronic reserve service! Academic libraries that provide electronic reserve services offer convenient access to information to their students and faculty while gaining numerous other advantages, such as reducing both loss and staff workload. Marketing and Managing Electronic Reserves presents leading authorities with practical solutions to the challenges in effectively integrating electronic reserves services and marketing them to users. This book provides positive approaches that any academic library considering the implementation of an electronic reserve operation can use. All factors are considered, including size of institution, the relationship between the library and academic departments, and the budget and plan for marketing the service. More and more colleges and universities are implementing distance education programs, highlighting the increasing need for remote access to information in the library, including reserve material. But executing monumental change is always difficult. Marketing and Managing Electronic Reserves tackles the difficult issues, discussing various libraries’ journeys in bringing about the changes needed to remain the central information source for students and faculty. Problems inherent in the evolution from traditional reserve services to electronic reserves are examined, offering effective strategies for smooth transition. Whatever type of system you are considering, from homegrown to commercial to hybrid electronic reserves service, this book can help. Marketing and Managing Electronic Reserves explains how others tackled challenges, such as: implementing Endeavor’s Voyager Integrated Library System and the software used for authenticating users handling copyright compliance integration of electronic reserves into course management systems moving from a paper-based to a Web-based course reserve system offering and marketing one-stop teaching support to faculty a large institution’s shift to a collaborative approach with electronic reserves and course management software establishing a suite of electronic utilities that fulfills teaching and essential learning activities implementing the Blackboard Content System™ marketing for a smooth transition from traditional to electronic reserves marketing to the faculty process improvement technique applied to electronic reserves integration of electronic reserve with a Library Management System and Course Management System trends for the future Marketing and Managing Electronic Reserves is crucial reading for access services librarians, circulation and reserve librarians, public service librarians, library school faculty who teach public services courses, integrated library systems managers, and university course management software specialists.

Marketing The 21st Century Library

Author : Debra Lucas-Alfieri
ISBN : 9781780634548
Genre : Language Arts & Disciplines
File Size : 73. 52 MB
Format : PDF, ePub
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Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Building And Managing E Book Collections

Author : Richard Kaplan
ISBN : 9781555707767
Genre : Language Arts & Disciplines
File Size : 42. 12 MB
Format : PDF, Docs
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This book provides an overview and analysis of current and emerging trends of the use and development of the e-book. Readers will learn best practices to guide them in developing library policies and procedures involving the acquisition, purchase, collection development, cataloguing and retention of e-books.

American Book Publishing Record

Author :
ISBN : UOM:39015066180426
Genre : American literature
File Size : 82. 49 MB
Format : PDF
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Managing The Licensing Of Electronic Products

Author :
ISBN : UOM:39015042087240
Genre : Acquisition of databases
File Size : 73. 17 MB
Format : PDF
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New Approaches To E Reserve

Author : Ophelia Cheung
ISBN : 9781780630441
Genre : Language Arts & Disciplines
File Size : 72. 59 MB
Format : PDF, ePub, Mobi
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Aimed at academic library practitioners, this book describes how e-reserve services can evolve and adapt to the changing virtual learning environment of higher education. New approaches discussed include: the integration of subscribed, free, and copyrighted resources within course management systems; innovative employment of open URL link resolvers to connect e-reserve with library e-resources and services; video streaming within course documents; and the creative use of bibliographic software to produce customized reading lists. New Approaches to E-Reserve includes detailed descriptions and extensive step-by-step illustrations in order to provide readers with the tools needed to implement the techniques covered within. These combine to offer practical insight into common issues faced by academic institutions worldwide. In addition to an overview of practices and an update on new developments in e-reserve, a discussion of strategy, policy and organizational change extends this book’s relevance to a much broader theme: the strategic management of current and future technological changes in tertiary education. Provides practical “how to advice, with appropriate illustrations Offers realistic suggestions for strategic moves to integrate services, respond to user needs, and collaborate with potential stakeholders within and outside the institution The authors possess wide-ranging skills in audio, visual and information services in academic libraries, administrative experience with organization change and up-to-date knowledge of technologies relevant to the academic library

Innovation And Marketing In The Pharmaceutical Industry

Author : Min Ding
ISBN : 9781461478010
Genre : Medical
File Size : 65. 78 MB
Format : PDF, ePub
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The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Management Of Electronic And Digital Media

Author : Alan B. Albarran
ISBN : 9781133712039
Genre : Performing Arts
File Size : 65. 69 MB
Format : PDF
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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Documentation Abstracts

Author : Information Today, Inc
ISBN : 1573871079
Genre : Information storage and retrieval systems
File Size : 85. 45 MB
Format : PDF, ePub
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Services Marketing Interactive Approach

Author : Raymond Fisk
ISBN : 9781285057132
Genre : Business & Economics
File Size : 74. 58 MB
Format : PDF, Kindle
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Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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