marketing for entrepreneurs concepts and applications for new ventures

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Marketing For Entrepreneurs

Author : Frederick G. Crane
ISBN : 9781452289182
Genre : Business & Economics
File Size : 29. 21 MB
Format : PDF, ePub, Docs
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Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!

Marketing For Entrepreneurs

Author : Frederick G. Crane
ISBN : 9781452230047
Genre : Business & Economics
File Size : 22. 49 MB
Format : PDF, Docs
Download : 961
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Marketing for Entrepreneurs, 2nd Edition provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The text focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits. Key Features Practical Application: Each chapter is written to allow readers to readily apply the concepts to their individual ventures. Unique Focus: The author looks beyond the "4Ps" to address forces in the external marketing environment. Comprehensive Coverage: This book provides everything aspiring entrepreneurs need to know about leveraging marketing in the development and promotion of new products and services, including opportunity assessment, research, understanding customers and competitors, branding, pricing, and creating a market plan. Pedagogical Highlights Entrepreneurial Marketing Spotlights illustrate how successful entrepreneurs use contemporary marketing techniques, providing real-life examples for readers. Entrepreneurial Exercises encourage readers to apply what they have learned, promoting deeper understanding and retention. Key Takeaways summarize material covered in the chapter, allowing students time to review before advancing in the text

Marketing For Entrepreneurs

Author : Frederick G. Crane
ISBN : 9781452210322
Genre : Business & Economics
File Size : 84. 74 MB
Format : PDF, Kindle
Download : 520
Read : 547

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What every entrepreneur needs to know about marketing a new venture This practical text provides insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. The book focuses on how marketing can be used to find, evaluate, and exploit the right venture opportunity. It then walks students and professionals through the various phases and steps of the marketing process, highlighting specifically what is unique to and effective for entrepreneurial pursuits. Key Features Practical Application: Each chapter is written to allow readers to readily apply the concepts to their individual ventures. Unique Focus: The author looks beyond the "4Ps" to address forces in the external marketing environment. Comprehensive Coverage: This book provides everything aspiring entrepreneurs need to know about leveraging marketing in the development and promotion of new products and services, including opportunity assessment, research, understanding customers and competitors, branding, pricing, and creating a market plan. Pedagogical Highlights Entrepreneurial Marketing Spotlights illustrate how successful entrepreneurs use contemporary marketing techniques, providing real-life examples for readers. Entrepreneurial Exercises encourage readers to apply what they have learned, promoting deeper understanding and retention. Key Takeaways summarize material covered in the chapter, allowing students time to review before advancing in the text.

Entrepreneurial Financial Management

Author : Jeffrey R. Cornwall
ISBN : 9781317502944
Genre : Business & Economics
File Size : 49. 71 MB
Format : PDF, ePub
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This new edition presents an applied, realistic view of entrepreneurial finance for today's entrepreneur. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting. The book's contents are designed to follow the life cycle of a new business venture. Topics are presented in a logical order, as entrepreneurs will likely face them as they begin the process of business start-up and move into growing the business. A comprehensive financial statements template is included with the book. This tool allows for the application of many of the concepts to actual businesses, and will be a valuable supplement to the process of developing a full business plan. The templates are available for unlimited free downloads at www.drjeffcornwall.com.

New Venture Creation

Author : Marc H. Meyer
ISBN : 9781483323121
Genre : Business & Economics
File Size : 45. 13 MB
Format : PDF
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Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

The Lean Entrepreneur

Author : Brant Cooper
ISBN : 9781119095071
Genre : Business & Economics
File Size : 55. 47 MB
Format : PDF, ePub, Mobi
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Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

The Mcgraw Hill 36 Hour Course Online Marketing

Author : Lorrie Thomas
ISBN : 0071750398
Genre : Business & Economics
File Size : 66. 32 MB
Format : PDF, Kindle
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A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Entrepreneurial New Ventures

Author : Joel Corman
ISBN : PSU:000044767075
Genre : Business & Economics
File Size : 69. 13 MB
Format : PDF, Kindle
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This flexible and practical hands-on text teaches students in business planning how to develop and write effective business plans. Business planning software is packaged with the text and was developed by the authors to integrate completely with the text.The text is brief enough to be covered in one quarter or semester and is designed to appeal to students with little or no business background. Students gain a solid understanding of how to develop a successful business plan. Using the business planning software, students finish the course with a successful business plan to take with them.

Bootstrapping

Author : Jeffrey Cornwall
ISBN : 0136044255
Genre : Business & Economics
File Size : 44. 18 MB
Format : PDF, ePub
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Normal 0 false false false MicrosoftInternetExplorer4 With a focus on practical techniques, entrepreneurs learn how to stretch resources and thrive on lean budgets. The text focuses on bootstrapping techniques for a variety of ventures-from small, family-owned businesses to high-growth upstarts. While this book treats the subject of securing initial financing for the start-up venture, it also fully explores how entrepreneurs manage and sustain the business as it grows. The Art of Bootstrapping; techniques; key fixed costs; staffing and human resources; efficient processes; for start-ups; managing a bootstrapped business; financing and day-to-day cash-flow management; creating and sustaining a bootstrapping culture. MARKET: For entrepreneurs who find themselves unable to secure venture capital to launch their new business, bootstrapping can be the answer. Students are taught how to strictly control their finances and solve financial problems with creativity and discipline in this one-of-a-kind text.

Financing Nonprofits And Other Social Enterprises

Author : Dennis R. Young
ISBN : 9781783478293
Genre : BUSINESS & ECONOMICS
File Size : 37. 31 MB
Format : PDF, ePub, Mobi
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This book applies benefits theory to the financing of nonprofit and other social purpose organizations. Individual chapters are devoted to organizations primarily reliant on earned income, gifts, government support and investment income, respectively, as well as organizations that are highly diversified in their sources of operating support. The book is intended to guide managers and leaders towards finding the best mix of income sources for their organizations, to help educate future managers about resource development and to stimulate additional research on the financing of nonprofits and other forms of social enterprise.

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