marketing heritage archaeology and the consumption of the past

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Marketing Heritage

Author : Yorke M. Rowan
ISBN : 0759103429
Genre : Business & Economics
File Size : 64. 20 MB
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Within this volume, original case studies from well-know heritage sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies.

Heritage Tourism

Author : Hyung Yu Park
ISBN : 9781134704644
Genre : Travel
File Size : 71. 41 MB
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Heritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea, sand and sun. This growth has had profound influences on the presentation and representation of both tangible and intangible heritage within tourism context. The concept of heritage continues to evolve with its fast-changing political, economic and socio-cultural surroundings. Therefore it is essential that heritage tourism engages with the new form of globalised communities and societies, which have become more assimilated to each other but yet strive to sustain their own distinctive locality. This book aims to offer a thorough critical examination and systematic evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It incorporates both global and local perspectives in theorising and managing heritage tourism. While focusing on reviewing and analysing key academic concepts and debates including authenticity, commodification, globalisation and heritage interpretation, this book also discusses and evaluates topical issues such as sustainable development, marketing strategies and digital technologies including social media. It theoretically locates heritage discourses in the analysis of heritage tourism development and management drawing on various perspectives, from tourism, heritage studies, sociology, anthropology, politics and geography to management and marketing studies. Including case studies of topical concerns, controversies and challenges it will encourage readers to develop a new and insightful understanding of the dialectical relationship between heritage and tourism development. This book is essential reading for students studying tourism, heritage studies, cultural studies as well as related disciplines.

Cultural Tourism

Author : Razaq Raj
ISBN : 9781845939236
Genre : Business & Economics
File Size : 46. 65 MB
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With contributions from international experts, this book provides a broad discussion of cultural tourism as a concept and the way it is implemented in diverse regions around the world. It addresses the notion of cultural tourism and what it means to tourism as an industry, and also explores types of cultural tourism offered to tourists and experienced by them. Many international case studies will be included on specific instances of cultural tourism, and current topics like cultural tourism's relationship to sustainability are discussed.

Archaeologies Of Us And Them

Author : Charlotta Hillerdal
ISBN : 9781317281689
Genre : Social Science
File Size : 20. 59 MB
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Archaeologies of “Us” and “Them” explores the concept of indigeneity within the field of archaeology and heritage and in particular examines the shifts in power that occur when ‘we’ define ‘the other’ by categorizing ‘them’ as indigenous. Recognizing the complex and shifting distinctions between indigenous and non-indigenous pasts and presents, this volume gives a nuanced analysis of the underlying definitions, concepts and ethics associated with this field in order to explore Indigenous archaeology as a theoretical, ethical and political concept. Indigenous archaeology is an increasingly important topic discussed worldwide, and as such critical analyses must be applied to debates which are often surrounded by political correctness and consensus views. Drawing on an international range of global case studies, this timely and sensitive collection significantly contributes to the development of archaeological critical theory.

Debating The Archaeological Heritage

Author : Robin Skeates
ISBN : 0715629565
Genre : History
File Size : 30. 13 MB
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Throughout the world, competing interest groups lay claim to the material remains of the past. Archaeologists, developers, indigenous 'first peoples', looters, museum curators, national government officals, New Age worshippers, private collectors, tourists - all want their share. This introduction to contemporary debates surrounding their rival claims deals with defining, owning, protecting, managing, interpreting, and experiencing the archaeological heritage. Fundamental questions are considered: What is 'archaeological heritage'? Who should own and control the material culture of the past? How should these remains be protected? How should the archaeological heritage be presented to the public? Robin Skeates calls for greater communication and co-operation between archaeologists and other interest groups, urging archaeologists to increase the involvement of local people in the culturally valuable and vulnerable material remains of their past, and in archaeological research that attempts to be objective.

Archaeology And Economic Development

Author : Paul Burtenshaw
ISBN : 9781351191135
Genre : Social Science
File Size : 43. 76 MB
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"Nowhere in archaeology is the gap between theory and practice more evident than in its ambivalent engagement with economic development. This groundbreaking volume assembles practicing archaeologists, economists, and NGO officials in an extensive exploration of the theoretical, practical and ethical issues raised by archaeologists' use of cultural heritage to support economic development. The first chapters consider the problem of articulating the value of tangible and intangible heritage when economic measures alone are inadequate. Subsequent chapters present regional perspectives on archaeology and development, and present a host of case studies from around the globe that describe archaeologists' development projects, including some that are successful and others that are less so. These studies both suggest best practices in the implementation of development projects and illuminate the obstacles to success created by political conflict and competing human needs. Ethical issues and practical considerations converge in chapters that explore the role that members of local communities should play in the design, management and governance of archaeological and heritage resources. In this volume, archaeologists and heritage professionals will encounter a thought-provoking international discourse concerning the path forward for archaeology as the field engages with economic development."

Sustainable Marketing Of Cultural And Heritage Tourism

Author : Deepak Chhabra
ISBN : 9781136997402
Genre : Business & Economics
File Size : 41. 83 MB
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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

Contested Cultural Heritage

Author : Helaine Silverman
ISBN : 1441973052
Genre : Social Science
File Size : 33. 32 MB
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Cultural heritage is material – tangible and intangible – that signifies a culture’s history or legacy. It has become a venue for contestation, ranging in scale from protesting to violently claimed and destroyed. But who defines what is to be preserved and what is to be erased? As cultural heritage becomes increasingly significant across the world, the number of issues for critical analysis and, hopefully, mediation, arise. The issue stems from various groups: religious, ethnic, national, political, and others come together to claim, appropriate, use, exclude, or erase markers and manifestations of their own and others’ cultural heritage as a means for asserting, defending, or denying critical claims to power, land, and legitimacy. Can cultural heritage be well managed and promoted while at the same time kept within parameters so as to diminish contestation? The cases herein rage from Greece, Spain, Egypt, the UK, Syria, Zimbabwe, Italy, the Balkans, Bénin, and Central America.

Dir S T F T R Kh Wa Th R Al Urdun

Author :
ISBN : MINN:31951D029898645
Genre : Archaeology
File Size : 36. 50 MB
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The Saa Archaeological Record

Author :
ISBN : IND:30000107437497
Genre : America
File Size : 89. 85 MB
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The magazine of the Society for American Archaeology.

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