marketing in small businesses volume 10 routledge library editions small business

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Marketing In Small Businesses

Author : Brian Kenny
ISBN : 9781134860883
Genre : Business & Economics
File Size : 25. 40 MB
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Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

The Western European Economy Routledge Library Editions Economic Geography

Author : Allan M. Williams
ISBN : 9781317508960
Genre : Social Science
File Size : 45. 73 MB
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This book, originally published in 1987, presents a broad overview of the spatial organization of the European economy, providing a valuable synthesis of recently published material by geographers and other social scientists. A major theme is the interdependence of economic development at various scales. The three main sections look at international and European economic context; detailed changes in particular sectors; specific types if regional economic formations. Case studies are used and reference made to historical processes.

Annihilation And Utopia Routledge Library Editions Political Science Volume 8

Author : Errol E. Harris
ISBN : 9781135027261
Genre : Political Science
File Size : 52. 92 MB
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Originally published in 1966. The main purpose of this book is not philosophical speculation, but to draw the obvious conclusions from political and historical facts about the prospects and methods of human political survival. The central theme is developed in the context of problems which cause most anxiety today: the mounting arms race, the unstable balance of power, the rapid growth of population, racial conflicts and ideological incompatibilities.

Ecrm2016 Proceedings Of The 15th European Conference On Research Methodology For Business Management

Author : Vladlena Benson
ISBN : 9781910810941
Genre : Reference
File Size : 64. 9 MB
Format : PDF
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Finance For Growing Enterprises

Author : Roger Buckland
ISBN : 9781317191704
Genre : Business & Economics
File Size : 52. 28 MB
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This volume, originally published in 1995, examines the mechanisms by which businesses that have the capacity to grow – whether in terms of output, innovation or export – acquire the cash that enables growth. Addressing an issue of central importance to the competitiveness of firms and economies, this book draws together research by leading academics in the area. Throughout, research studies develop the themes of market failure, finance gaps and failure of demand. They also bring out the linkages between the financing choices facing the growing firm and the issues of organisation and of corporate governance that have to be address during the process of growth and maturity. Contributors challenge financial orthodoxy throughout, providing coherent analyses of the difficulties faced in the finance of the growing enterprise, from its early dependence on banks and informal finance to the pinnacle of a stock exchange listing.

Small Business Sourcebook

Author : Thomson Gale
ISBN : 0787663816
Genre : Small business
File Size : 30. 49 MB
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A two-volume annotated guide to 26,670 listings of live and print sources of information designed to facilitate the start-up, development, and growth of specific small businesses, as well as 26,158 similar listings for general small business topics. An additional 11,167 entries are provided on a state-by-state basis; also included are 965 relevant U.S. federal government agencies and branch offices.

The Multinational Man

Author : Thomas Aitken
ISBN : 9780415639194
Genre : Business & Economics
File Size : 78. 12 MB
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The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home office and with his local environment, and explores the consequences of various types of relationships. The discussion is a practical one drawing heavily on a wealth of experience and actual case studies.

Subject Guide To Books In Print

Author :
ISBN : STANFORD:36105025888533
Genre : American literature
File Size : 66. 78 MB
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Books In Print

Author :
ISBN : UOM:39015062097707
Genre : American literature
File Size : 46. 34 MB
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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.

Walford S Concise Guide To Reference Material

Author : Anthony Chalcraft
ISBN : 1856040429
Genre : Language Arts & Disciplines
File Size : 78. 7 MB
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