marketing management 4th edition

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Marketing Management

Author : Russell S. Winer
ISBN : UCLA:L0081308272
Genre : Business & Economics
File Size : 77. 19 MB
Format : PDF
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This book reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental topics required to succeed in future course or professional work. Topics include the concept of marketing; the marketing manager's job; the development of a marketing strategy; marketing research; consumer behavior and analysis; organizational buying behavior; market structure and competitor analysis; marketing mix decision-making; communications and advertising strategy; channels of distribution; the personal sales channel; pricing; sales promotion; customer relationship management; strategies for service markets; strategies for technology-based markets; global marketing strategies; and new product development. For practicing marketing managers, business managers, and IT

Marketing Management

Author : Russell S. Winer
ISBN : 0136074898
Genre : Business & Economics
File Size : 75. 72 MB
Format : PDF, ePub, Mobi
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The marketer's world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies.

Marketing Management 4e

Author : Rajan Saxena
ISBN : 0070144915
Genre : Marketing
File Size : 75. 69 MB
Format : PDF, ePub, Mobi
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Marketing Strategy And Management

Author : Michael J. Baker
ISBN : 9781137342133
Genre : Business & Economics
File Size : 51. 33 MB
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Marketing Management

Author : Ramaswamy
ISBN : 9781259026416
Genre : Marketing
File Size : 67. 1 MB
Format : PDF, Mobi
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Marketing Management

Author : Ramaswamy
ISBN : 0230637299
Genre : Marketing
File Size : 85. 56 MB
Format : PDF, ePub, Docs
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FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Presents Marketing in an Altogether New Perspective Today, Marketing needs a

Marketing Management

Author : Dawn Iacobucci
ISBN : 9781337516167
Genre : Business & Economics
File Size : 83. 51 MB
Format : PDF, ePub, Mobi
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Now readers can master the core concepts in marketing management that undergraduate marketing majors, first-year MBA or EMBA student or advanced learners need with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. Readers are able to immediately apply the key concepts they have learned to cases, group work, or marketing-driven simulations. MARKETING MANAGEMENT, 5E reflects all aspects of the dynamic environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace and current changes in technology impact the marketing decisions that today’s managers must make every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Product Management

Author : Donald R. Lehmann
ISBN : 0071238328
Genre : Business & Economics
File Size : 38. 16 MB
Format : PDF, ePub
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Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.

Hospitality Marketing Management

Author : Robert D. Reid
ISBN : 9780470088586
Genre : Business & Economics
File Size : 35. 89 MB
Format : PDF, Kindle
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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Mm4

Author : Dawn Iacobucci
ISBN : 9781133629382
Genre : Business & Economics
File Size : 47. 8 MB
Format : PDF, ePub
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Created through a student-tested, faculty-approved review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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