marketing management 4th edition

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Marketing Management

Author : Russell S. Winer
ISBN : UCLA:L0081308272
Genre : Business & Economics
File Size : 53. 13 MB
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This book reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental topics required to succeed in future course or professional work. Topics include the concept of marketing; the marketing manager's job; the development of a marketing strategy; marketing research; consumer behavior and analysis; organizational buying behavior; market structure and competitor analysis; marketing mix decision-making; communications and advertising strategy; channels of distribution; the personal sales channel; pricing; sales promotion; customer relationship management; strategies for service markets; strategies for technology-based markets; global marketing strategies; and new product development. For practicing marketing managers, business managers, and IT

Marketing Management

Author : Russell S. Winer
ISBN : 0136074898
Genre : Business & Economics
File Size : 48. 29 MB
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The marketer's world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies.

Marketing Management 4e

Author : Rajan Saxena
ISBN : 0070144915
Genre : Marketing
File Size : 55. 94 MB
Format : PDF, Mobi
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Marketing Strategy And Management

Author : Michael J. Baker
ISBN : 9781137342133
Genre : Business & Economics
File Size : 62. 45 MB
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Marketing Management

Author : Peter R. Dickson
ISBN : PSU:000031354974
Genre : Business & Economics
File Size : 54. 16 MB
Format : PDF, Mobi
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This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

Preface To Marketing Management

Author : J. Paul Peter
ISBN : 9781259200106
Genre : Business & Economics
File Size : 35. 45 MB
Format : PDF
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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Marketing Management And Strategy

Author : Philip Kotler
ISBN : 0135584531
Genre : Business & Economics
File Size : 37. 46 MB
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This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

Introduction To Marketing

Author : Johan Strydom
ISBN : 0702165115
Genre : Business & Economics
File Size : 26. 6 MB
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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.

Marketing Management

Author : Ramaswamy
ISBN : 0230637299
Genre : Marketing
File Size : 59. 98 MB
Format : PDF
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FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Presents Marketing in an Altogether New Perspective Today, Marketing needs a

Hospitality Marketing Management

Author : Robert D. Reid
ISBN : 9780470088586
Genre : Business & Economics
File Size : 87. 84 MB
Format : PDF
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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

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