marketing management 4th edition

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Marketing Management

Author : Russell S. Winer
ISBN : 0136074898
Genre : Business & Economics
File Size : 57. 78 MB
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The marketer's world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies.

Global Marketing Management

Author : John A. Quelch
ISBN : PSU:000033972619
Genre : Business & Economics
File Size : 72. 45 MB
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"Global Marketing Management, 5e uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined."--BOOK JACKET.

Framework For Marketing Management

Author : Philip T. Kotler
ISBN : 9780133871517
Genre : Business & Economics
File Size : 87. 38 MB
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Introduction To Marketing

Author : Johan Strydom
ISBN : 0702165115
Genre : Business & Economics
File Size : 50. 40 MB
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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.

Marketing Management

Author : M. C. Cant
ISBN : 0702171883
Genre : Business & Economics
File Size : 84. 2 MB
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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Cases In Marketing Management

Author : Kenneth E. Clow
ISBN : 9781412996037
Genre : Business & Economics
File Size : 73. 68 MB
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This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

The Marketing Plan Handbook 4th Edition

Author : Alexander Chernev
ISBN : 9781936572434
Genre : Business & Economics
File Size : 27. 9 MB
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The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

Marketing Management 4e

Author : Rajan Saxena
ISBN : 0070144915
Genre : Marketing
File Size : 76. 75 MB
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Global Agricultural Marketing Management

Author : Steve Carter
ISBN : 9251040133
Genre : Business & Economics
File Size : 80. 75 MB
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Business Marketing

Author :
ISBN : 9781259026614
Genre :
File Size : 24. 9 MB
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