marketing

Download Book Marketing in PDF format. You can Read Online Marketing here in PDF, EPUB, Mobi or Docx formats.

The Marketing Book

Author : Michael J. Baker
ISBN : 9781134506125
Genre : Business & Economics
File Size : 22. 11 MB
Format : PDF, ePub
Download : 803
Read : 482

Get This Book


The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

The Facebook Marketing Book

Author : Dan Zarrella
ISBN : 9781449302726
Genre : Business & Economics
File Size : 84. 87 MB
Format : PDF, Mobi
Download : 554
Read : 909

Get This Book


How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators

Marketing Management

Author : S. Jayachandran
ISBN : 8174463623
Genre : Marketing
File Size : 90. 51 MB
Format : PDF, ePub
Download : 629
Read : 193

Get This Book


This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.

Marketing

Author : Robert D. Hisrich
ISBN : 0764114042
Genre : Business & Economics
File Size : 73. 83 MB
Format : PDF
Download : 798
Read : 732

Get This Book


Emphasis in this series is on practical day-by-day operations and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples presented in these books are based on realistic business situations. Barron's entire Business Library series is currently undergoing extensive updating and revision, with revised titles being produced in a handsome new paperback format. The two titles listed here are the latest books to be revised and updated in this fine series. Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, and distribution. All of these steps are examined here in detail.

What Is Marketing

Author : Alvin J. Silk
ISBN : 9781422104606
Genre : Business & Economics
File Size : 53. 59 MB
Format : PDF, ePub
Download : 667
Read : 861

Get This Book


Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

Marketing

Author : Richard Sandhusen
ISBN : 0764112775
Genre : Business & Economics
File Size : 36. 70 MB
Format : PDF
Download : 903
Read : 798

Get This Book


Thoroughly revised and expanded, this book covers the modern marketing curriculum as it is presented in leading business schools. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. There is also a special brand new chapter on Internet marketing with analysis of ways in which it differs from traditional marketing methods.

Marketing

Author : Ray Wright
ISBN : 1861525265
Genre : Business & Economics
File Size : 64. 41 MB
Format : PDF, ePub, Mobi
Download : 834
Read : 176

Get This Book


This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. Models are used throughout to aid understanding.

Marketing

Author : Michael John Baker
ISBN : 0415213975
Genre : Marketing
File Size : 69. 72 MB
Format : PDF, ePub, Docs
Download : 459
Read : 259

Get This Book



Handbook Of Marketing Strategy

Author : Venkatesh Shankar
ISBN : 9781781005224
Genre : Business & Economics
File Size : 58. 48 MB
Format : PDF, ePub
Download : 745
Read : 659

Get This Book


This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

Marketing Management

Author :
ISBN : 9712323900
Genre :
File Size : 57. 24 MB
Format : PDF, Mobi
Download : 798
Read : 1083

Get This Book



Top Download:

Best Books