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The Marketing Book

Author : Michael J. Baker
ISBN : 9781134506125
Genre : Business & Economics
File Size : 67. 1 MB
Format : PDF, ePub
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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Marketing

Author : Richard Sandhusen
ISBN : 0764112775
Genre : Business & Economics
File Size : 71. 21 MB
Format : PDF, Docs
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Thoroughly revised and expanded, this book covers the modern marketing curriculum as it is presented in leading business schools. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. There is also a special brand new chapter on Internet marketing with analysis of ways in which it differs from traditional marketing methods.

The Facebook Marketing Book

Author : Dan Zarrella
ISBN : 9781449302726
Genre : Business & Economics
File Size : 86. 20 MB
Format : PDF, ePub, Docs
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators

Marketing

Author : Paul Baines
ISBN : 9780199579617
Genre : Business & Economics
File Size : 48. 54 MB
Format : PDF
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Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.

Marketing Research And Information Systems

Author : I. M. Crawford
ISBN : 9251039054
Genre : Technology & Engineering
File Size : 22. 75 MB
Format : PDF, ePub
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Marketing Research and Information Systems

Marketing

Author : Michael John Baker
ISBN : 0415213975
Genre : Marketing
File Size : 80. 5 MB
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Marketing

Author : Robert D. Hisrich
ISBN : 0764114042
Genre : Business & Economics
File Size : 28. 99 MB
Format : PDF
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Emphasis in this series is on practical day-by-day operations and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples presented in these books are based on realistic business situations. Barron's entire Business Library series is currently undergoing extensive updating and revision, with revised titles being produced in a handsome new paperback format. The two titles listed here are the latest books to be revised and updated in this fine series. Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, and distribution. All of these steps are examined here in detail.

Marketing Management

Author :
ISBN :
Genre :
File Size : 62. 63 MB
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Environmental Marketing

Author : William Winston
ISBN : 9781136590337
Genre : Business & Economics
File Size : 55. 9 MB
Format : PDF, Kindle
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Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

Marketing Management

Author : M. C. Cant
ISBN : 0702171883
Genre : Business & Economics
File Size : 56. 2 MB
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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

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