mass media in a changing world

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Mass Media In A Changing World

Author : George Rodman
ISBN : 007351201X
Genre : Social Science
File Size : 40. 6 MB
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Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.

Mass Media In A Changing World

Author : George Rodman
ISBN : 0073511951
Genre : Performing Arts
File Size : 36. 2 MB
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This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Third Edition features updated statistics and current examples including the selling of the war in Iraq, shock jock Michael Savage, the work being done to save Darfur and much more!

Mass Media In A Changing World

Author : George R. Rodman
ISBN : 0072957115
Genre : Social Science
File Size : 48. 77 MB
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Les cédéroms comprennent des extraits d'émissions de télévision.

Exploring Mass Media For A Changing World

Author : Ray A Hiebert
ISBN : 9781136694127
Genre : Social Science
File Size : 22. 73 MB
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Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.

Update Edition Mass Media In A Changing World

Author : George Rodman
ISBN : 0077291107
Genre : Performing Arts
File Size : 23. 76 MB
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Mass Media in a Changing World helps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts and events that have evolved over the last year.

E Study Guide For Mass Media In A Changing World By George Rodman Isbn 9780073512013

Author : Cram101 Textbook Reviews
ISBN : 9781478444305
Genre : Education
File Size : 62. 18 MB
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Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.

Mass Media In A Changing World

Author : CTI Reviews
ISBN : 9781467277211
Genre : Education
File Size : 50. 60 MB
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Facts101 is your complete guide to Mass Media in a Changing World. In this book, you will learn topics such as Books, Newspapers, Magazines, and Movies plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Mass Media In A Changing World With Media World 2 0 Dvd Rom

Author : George Rodman
ISBN : 0073342998
Genre : Performing Arts
File Size : 33. 58 MB
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This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.

The End Of Revolution

Author : Frida Ghitis
ISBN : 9781892941664
Genre : History
File Size : 79. 44 MB
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Written by a CNN correspondent, "The End of Revolution" takes readers all over the world, from the Amazon to Tibet, and dozens of places in between. It describes the crises that have made news in the world in ways that make real sense.

Impact Of Mass Media

Author : Ray Eldon Hiebert
ISBN : UCSC:32106015568063
Genre : Social Science
File Size : 62. 64 MB
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There can be no question that the media play an important role in our contemporary society. The fourth edition of Impact of Mass Media explores the issues surrounding the growing presence of mass media in our everyday lives by presenting arguments from contemporary leading thinkers, observers, and critics. This new edition features thought-provoking, new articles on topics such as diversity in the age of electronic news, global media giants, government secrecy, and the slow death of culture. By providing a balanced approach for examining the effects of media on current issues, Hiebert lets students decide for themselves how mass media can be manipulated and how mass media manipulate the public.

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