measuring psychological responses to media messages routledge communication series

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Measuring Psychological Responses To Media Messages

Author : Annie Lang
ISBN : 9781136695605
Genre : Language Arts & Disciplines
File Size : 42. 93 MB
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Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses. A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.

The Routledge Handbook Of Emotions And Mass Media

Author : Katrin Doveling
ISBN : 9781134017683
Genre : Psychology
File Size : 30. 59 MB
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The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media’s impact on individual and social behavior and public social life. Adopting an interdisciplinary approach to the study of emotions within a mass media context, the Handbook of Emotions and Mass Media addresses areas such as evolutionary psychology, media entertainment, sociology, cultural studies, media psychology, political communication, persuasion, and new technology. Leading experts from across the globe explore cutting-edge research on issues including the evolutionary functions of mediated emotions, emotions and media entertainment , measurements of emotions within the context of mass media, media violence, fear-evoking media, politics and public emotions, features , forms and functions of emotions beyond the message, and provide the reader a glimpse into future generations of media technology. This compelling and authoritative Handbook is an essential reference tool for scholars and students of media, communication studies, media psychology, emotions, cultural studies, sociology, and other related disciplines.

Political Communication In Real Time

Author : Dan Schill
ISBN : 9781317363057
Genre : Political Science
File Size : 64. 28 MB
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Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods often do not capture this dynamic environment. Early studies that guided the study of political communication took place at a time when transistors and FM radio, television, and widely distributed films technologically changed the way people gained information and developed knowledge of the world around them. Now, the environment has transformed again through digital innovations. This book provides one of the first systematic assessment of real-time methods used to study the new digital media environment. It features twelve chapters—authored by leading researchers in the field—using continuous or real time response methods to study political communication in various forms. Moreover, the authors explain how viewer attitudes can be measured over time, message effects can be pin-­pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, and Twitter show how the approach is being innovatively used in the field. Political Communication in Real Time is a welcome addition to the growing field of interest in "big data" and continuous response research. This volume will appeal to scholars and practitioners in political science and communication studies wishing to gain new insights into the strengths and limitations of this approach. Political communication is a continuous process, so theories, applications, and cognitive models of such communication require continuous measures and methods.

Psychophysiological Measurement And Meaning

Author : Robert F. Potter
ISBN : 9781136589102
Genre : Language Arts & Disciplines
File Size : 20. 9 MB
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This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

Sourcebook For Political Communication Research

Author : Erik P. Bucy
ISBN : 9781135891046
Genre : Political Science
File Size : 65. 40 MB
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The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience. With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.

Selective Exposure To Communication

Author : Dolf Zillmann
ISBN : 9781136560392
Genre : Language Arts & Disciplines
File Size : 27. 93 MB
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First published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.

Communication Yearbook 20

Author : Brant R. Burleson
ISBN : 9781135152659
Genre : Language Arts & Disciplines
File Size : 52. 4 MB
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Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.

Immersed In Media

Author : Cheryl Campanella Bracken
ISBN : 9781135849887
Genre : Computers
File Size : 46. 58 MB
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"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction. The current volume takes a step towards understanding this potential paradigm shift, combining insights from pioneers of the field of ‘presence’ with bright young scholars who bring a new perspective." —Jeremy Bailenson, Stanford University, USA "This book provides an indispensable contribution to scholars in communication studies, computer science and psychology interested in the modes of being present in different media, and offers a careful historical and theoretical framework to the state-of-the-art research."—Anna Spagnolli, University of Padova, Italy "Bracken and Skalski have assembled a collection of works from the world’s foremost authorities on telepresence, a topic that has gone understudied for years. Someone has finally assembled a comprehensive volume on the subject. This book is a must not only for those interested in telepresence, but for mass communication scholars of all kinds."—Kenneth A. Lachan, University of Massachusetts, Boston, USA Immersed in Media highlights the increasing significance of telepresence in the media field. With contributions representing diverse disciplines, this volume delves into the topic through considerations of popular media types and their effects on users. Chapters in the work explain how the experience of presence can be affected by media technologies, including television, video games, film, and the Internet. They also discuss how presence experience mediates or moderates commonly studied media effects, such as enjoyment, persuasion, and aggression. These discussions are accompanied by overviews of the current state of presence research and its future. Ultimately, this work establishes the crucial role of telepresence in gaining a complete understanding of the uses and effects of popular media technologies.

Subject Guide To Books In Print

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ISBN : STANFORD:36105025888533
Genre : American literature
File Size : 63. 45 MB
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Forthcoming Books

Author : Rose Arny
ISBN : UOM:39015023713343
Genre : American literature
File Size : 39. 45 MB
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