media programming strategies and practices

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Media Programming Strategies And Practices

Author : Susan Tyler Eastman
ISBN : 9781133712145
Genre : Performing Arts
File Size : 88. 62 MB
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Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Broadcast Cable Programming

Author : Susan Tyler Eastman
ISBN : IND:30000057590097
Genre : Cable television
File Size : 76. 36 MB
Format : PDF, Kindle
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Broadcast Cable Web Programming

Author : Susan Tyler Eastman
ISBN : IND:30000076359573
Genre : Business & Economics
File Size : 74. 98 MB
Format : PDF
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In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

Media Promotion Marketing For Broadcasting Cable The Internet

Author : Susan Tyler Eastman
ISBN : 9781136024825
Genre : Language Arts & Disciplines
File Size : 63. 34 MB
Format : PDF
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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

The Medusa Effect Has The Media Turned Our Hearts Into Stone

Author : Andi Bowe
ISBN : 9780557039616
Genre :
File Size : 80. 49 MB
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Black Television Travels

Author : Timothy Havens
ISBN : 9780814760765
Genre : Social Science
File Size : 59. 91 MB
Format : PDF, Kindle
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“Black Television Travels provides a detailed and insightful view of the roots and routes of the televisual representations of blackness on the transnational media landscape. By following the circulation of black cultural products and their institutionalized discourses—including industry lore, taste cultures, and the multiple stories of black experiences that have and have not made it onto the small screen—Havens complicates discussions of racial representation and exposes possibilities for more expansive representations of blackness while recognizing the limitations of the seemingly liberatory spaces created by globalization.” —Bambi Haggins, Associate Professor of Film and Media Studies at Arizona State University “A major achievement that makes important contributions to the analysis of race, identity, global media, nation, and television production cultures. Discussions of race and television are too often constricted within national boundaries, yet this fantastic book offers a strong, compelling, and utterly refreshing corrective. Read it, assign it, use it.” —Jonathan Gray, author of Television Entertainment, Television Studies, and Show Sold Separately Black Television Travels explores the globalization of African American television and the way in which foreign markets, programming strategies, and viewer preferences have influenced portrayals of African Americans on the small screen. Television executives have been notoriously slow to recognize the potential popularity of black characters and themes, both at home and abroad. As American television brokers increasingly seek revenues abroad, their assumptions about saleability and audience perceptions directly influence the global circulation of these programs, as well as their content. Black Television Travels aims to reclaim the history of African American television circulation in an effort to correct and counteract this predominant industry lore. Based on interviews with television executives and programmers from around the world, as well as producers in the United States, Havens traces the shift from an era when national television networks often blocked African American television from traveling abroad to the transnational, post-network era of today. While globalization has helped to expand diversity in African American television, particularly in regard to genre, it has also resulted in restrictions, such as in the limited portrayal of African American women in favor of attracting young male demographics across racial and national boundaries. Havens underscores the importance of examining boardroom politics as part of racial discourse in the late modern era, when transnational cultural industries like television are the primary sources for dominant representations of blackness.


Author : Laurie Halse Anderson
ISBN : 3407789084
Genre :
File Size : 57. 42 MB
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Medien Und Internetmanagement

Author : Bernd W. Wirtz
ISBN : 3834908649
Genre : Business & Economics
File Size : 44. 43 MB
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Der Medien- und Kommunikationssektor entwickelt sich zunehmend zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft. Das Buch behandelt das Medienmanagement für die elektronischen und printbasierten Medien. Vor dem Hintergrund der Branchenkonvergenz werden die grundlegenden Entwicklungen, Wertschöpfungsstrukturen, Geschäftsmodelle und Wettbewerbsstrategien im Rahmen einer integrierten Managementbetrachtung dargestellt. Darüber hinaus werden neuere Entwicklungen bei Internetmedien behandelt.

Electronic Media Management Revised

Author : Peter Pringle
ISBN : 9781136028656
Genre : Language Arts & Disciplines
File Size : 58. 53 MB
Format : PDF, Docs
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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Eat Like A Gilmore

Author : Kristi Carlson
ISBN : 3956315332
Genre :
File Size : 31. 56 MB
Format : PDF, ePub
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