media telecommunications and business strategy

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Media Telecommunications And Business Strategy

Author : Richard A. Gershon
ISBN : 9781136288913
Genre : Language Arts & Disciplines
File Size : 62. 8 MB
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With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Telecommunications And Business Strategy

Author : Richard A. Gershon
ISBN : 9781135593551
Genre : Language Arts & Disciplines
File Size : 44. 54 MB
Format : PDF
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Business Intelligence For Telecommunications

Author : Deepak Pareek
ISBN : 0849387914
Genre : Computers
File Size : 20. 9 MB
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Bringing together market research reports, business analyst briefings, and technology references into one comprehensive volume, Business Intelligence for Telecommunications identifies those advances in both methods and technology that are being employed to inform decision-making and give companies an edge in the rapidly growing and highly competitive telecommunications industry. The author provides clear explanations without technical jargon, followed by in-depth descriptions regarding both the collection and use of information. He defines the recognized stages of business intelligence, examines issues arising from the emergence of customer-centric business models, and identifies areas that are likely to require research in the near future.

Policy And Marketing Strategies For Digital Media

Author : Yu-li Liu
ISBN : 9781317744108
Genre : Social Science
File Size : 41. 73 MB
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Digital Media And Innovation

Author : Richard A. Gershon
ISBN : 9781506300450
Genre : Language Arts & Disciplines
File Size : 68. 84 MB
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Market Entry Strategies Of Foreign Telecom Companies In India

Author : Kiruba J. B. Levi
ISBN : 9783835094536
Genre : Business & Economics
File Size : 41. 57 MB
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Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.

Telecommunications Management

Author : Richard Gershon
ISBN : 9781135677275
Genre : Business & Economics
File Size : 78. 12 MB
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Enterprise Networks And Telephony

Author : Solange Ghernaouti-Helie
ISBN : 9781447115649
Genre : Business & Economics
File Size : 36. 37 MB
Format : PDF
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A revised and updated translation of the French original, this work deals effectively with local area network technologies and management, offering a broad overview of enterprise telecommunication technologies. Also covered is computer telephony integration (CTI) through a presentation of the main technologies of the domain. A functional description of the main features of network operating systems is proposed and illustrated by Novell IntraNetWare and Windows NT examples, with special emphasis offered on business applications and management issues of these topics. The main interest of the book resides in the dual approach of enterprise networks, covering both technical and managerial elements, providing a global understanding of business applications and management of telecommunications to IT professionals and students. Concrete tools and methods are described, thus offering practical advice of immediate relevance.

Business Strategy In The Online Industry

Author : Christian Göttsch
ISBN : 9783322852090
Genre : Business & Economics
File Size : 52. 14 MB
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Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry and identifies its enduring economic principles for business strategies.

Knowledge Management For The Telecommunications Industry

Author : Thomas J. Housel
ISBN : 0933217587
Genre : Business & Economics
File Size : 75. 4 MB
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This report includes specific examples of how certain telecom industries use knowledge management to increase profitability: one telecom's new sales order process enabled a single service representative to perform the same functions as 12 technicians; how another company's call-center systems (after an extensive knowledge audit) yielded a 39.7 percent increase in capacity and a cost savings of $1,285,607; and how yet another competitor improved its return on process (ROP) and return on knowledge (ROK) by 87 percent after implementing an intranet system combined with an automated workflow application.

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