media the social media series 4 6 the social media bundle series book 2

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Social Media Marketing All In One For Dummies

Author : Jan Zimmerman
ISBN : 9781119329923
Genre : Business & Economics
File Size : 29. 90 MB
Format : PDF
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The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.

Social

Author : J. A. Huss
ISBN : 1936413876
Genre :
File Size : 73. 52 MB
Format : PDF, ePub
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Grace Kinsella is social. But she likes the anonymity of being a blue bird on Twitter where she can shoot arrows of pithy filth at her favorite movie star. Virtual love is right up her alley. Vaughn Asher is dominant. But only in private. A former child-actor turned mega-movie action hero, Vaughn knows how to navigate a world filled with paparazzi, avoid the tabloids, and have his fun too. Worlds collide on Saint Thomas when Grace comes face to face with the muse who has propelled her into dirty-tweeting stardom online. And he's got an offer she can't refuse. After all, how many people get a chance to live out their sexual fantasies with the man of their dreams? Too bad the man of her dreams turns out to be a #dick. Social is a three-book bundle consisting of Follow, Like, and Block from the bestselling Social Media series.

Social Media For Educators

Author : Tanya Joosten
ISBN : 9781118118283
Genre : Computers
File Size : 72. 44 MB
Format : PDF, ePub, Mobi
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"This important book includes case studies and practical strategies to help design learning activities within a course that will take advantage of social media in order to better meet pedagogical needs and increase the course effectiveness. Administrators will also find the information useful for planning programmatic implementations and faculty development programs for the use of social media. Although the practical uses shared will focus on pedagogy in higher education, these uses can be generalized to other sectors such as K-12 or organizational learning. The issues addressed in the best practices and in faculty development can be informative for individuals involved in professional development and network building"--

Social Media And The Law

Author : Daxton Stewart
ISBN : 9781315526126
Genre : Social Science
File Size : 24. 17 MB
Format : PDF, ePub, Docs
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Social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen—and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications aren’t widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issues—such as posting copyrighted videos and photographs—consistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? Including two new chapters that examine First Amendment issues and ownership of social media accounts and content, Social Media and the Law brings together thirteen media law scholars to address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and live streaming. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation—and this guidebook is here to help them navigate the tricky legal terrain of social media.

Emotions Technology And Social Media

Author :
ISBN : 9780128018828
Genre : Psychology
File Size : 57. 61 MB
Format : PDF, ePub, Mobi
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Emotions, Technology, and Social Media discusses the ways the social media sphere uses emotion and technology, and how each of these has become part of the digital culture. The book explores this expression within a psychological theoretical framework, addressing feelings about social media, and its role in education and knowledge generation. The second section investigates the expression of feelings within social media spaces, while subsequent sections adopt a paradigm of active audience consumption to use social media to express feelings and maintain social connectivity. Discusses the significant relationships between Web 2.0 technologies and learning traits Presents studies about Facebook usage and individual emotional states Investigates the shared emotions in the construction of “cyberculture Shows the extent to which scientists use social media in their work, and the ways in which they use the social media Analyzes the consequences of the online disinhibition effect Examines YouTube as a source of opinions and discussions which can be used to track the emotions evoked by videos and the emotions expressed through textual comments Details how Reddit users’ media choices are emotionally useful and gratifying in the “memeplex Links social interaction and the emotional life with that of digital devices and resources

Social Media

Author : J. A. Huss
ISBN : 1944475281
Genre : Fiction
File Size : 65. 62 MB
Format : PDF
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When Grace @FilthyBlueBird tweeted her dirtiest, most delicious secret desires to MovieStar @VaughnAsher she never expected a reply, let alone a face-to-face meeting and an offer of a lifetime. And when MovieStar @VaughnAsher figured out the woman vacationing at his family's St. Thomas resort was the author of all those dirty hashtags she was relentlessly tweeting at him... well, that was a challenge he couldn't pass up. He was more than happy to #RockHerFilthyWorld. @FilthyBlueBird's online fantasy is about to collide with her real-life reality. And it's about to happen now. What started out as a fun, filthy tweet turned into the romance of a lifetime. If-that is-your idea of romance is the #asshole real-life persona of a kinky off-screen control freak.

Social Media For Academics

Author : Diane Rasmussen Neal
ISBN : 9781780633190
Genre : Computers
File Size : 30. 57 MB
Format : PDF, ePub, Mobi
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This book provides an overview of social media technologies in the context of practical implementation for academics, guided by applied research findings, current best practices, and the author’s successful experiences with using social media in academic settings. It also provides academics with sensible and easy strategies for implementing a wide spectrum of social media and related technologies - such as blogs, wikis, Facebook, and various Google tools for professional, teaching, and research endeavours. No other book exists that assists academics in learning how to use social media to benefit their teaching and research The editor has an extensive background in social media teaching, consulting, research, and everyday use All the contributors come to the book with a common goal, from various expertise areas and perspectives

Social Media Analytics Effective Tools For Building Interpreting And Using Metrics

Author : Marshall Sponder
ISBN : 9780071768627
Genre : Business & Economics
File Size : 44. 88 MB
Format : PDF, ePub, Docs
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Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.

Social Networks In China

Author : Xianhui Che
ISBN : 9780081019351
Genre : Language Arts & Disciplines
File Size : 82. 38 MB
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Social Networks in China provides an in-depth guide to Chinese social networks, covering behaviors, usage, key issues, and future developments. Chinese scholarship and cultural idiosyncrasies in technology remain a relatively under-researched area. While such issues may be sporadically reported in popular media, it is often difficult to obtain a true understanding of authentic Chinese behaviors and practices. One such study area delves into whether Chinese users utilize technology to socialize in the same ways as people from western societies. As no book currently exists to address issues concerning Chinese social networks, this book takes on that shortage and opportunity. Offers an exploration of Chinese social networks and Chinese online social behavior Addresses issues concerning Chinese social networks and their development Presented by authors with extensive experience working in China

Republic

Author : Cass R. Sunstein
ISBN : 9781400890521
Genre : Political Science
File Size : 53. 33 MB
Format : PDF, Kindle
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From the New York Times bestselling author of Nudge and The World According to Star Wars, a revealing account of how today's Internet threatens democracy—and what can be done about it As the Internet grows more sophisticated, it is creating new threats to democracy. Social media companies such as Facebook can sort us ever more efficiently into groups of the like-minded, creating echo chambers that amplify our views. It's no accident that on some occasions, people of different political views cannot even understand one another. It's also no surprise that terrorist groups have been able to exploit social media to deadly effect. Welcome to the age of #Republic. In this revealing book, New York Times bestselling author Cass Sunstein shows how today’s Internet is driving political fragmentation, polarization, and even extremism--and what can be done about it. He proposes practical and legal changes to make the Internet friendlier to democratic deliberation, showing that #Republic need not be an ironic term. Rather, it can be a rallying cry for the kind of democracy that citizens of diverse societies need most.

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