meta luxury brands and the culture of excellence

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Meta Luxury

Author : Manfredi Ricca
ISBN : 9780230293571
Genre : Art
File Size : 80. 64 MB
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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History, and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics, and heads of unique brands, brings insightful illumination to the paradigm of meta-luxury. Conversations include: Salvatore Accardo Hans Peter Danuser von Platen Paolo Fazioli Simon Jacomet Francis Kurkdjian Kauzmi Murose Horacio Pagani Renzo Piano Dr. Michael Scott Francesco Trapani

Meta Luxury

Author : M. Ricca
ISBN : 9781137005663
Genre : Business & Economics
File Size : 86. 45 MB
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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

Meta Luxury

Author : M. Ricca
ISBN : 9781137005663
Genre : Business & Economics
File Size : 43. 22 MB
Format : PDF, ePub, Docs
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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

Luxury Retail Management

Author : Michel Chevalier
ISBN : 9780470830291
Genre : Business & Economics
File Size : 46. 55 MB
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Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

Human Accomplishment

Author : Charles Murray
ISBN : 9780061745676
Genre : History
File Size : 59. 60 MB
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A sweeping cultural survey reminiscent of Barzun's From Dawn to Decadence. "At irregular times and in scattered settings, human beings have achieved great things. Human Accomplishment is about those great things, falling in the domains known as the arts and sciences, and the people who did them.' So begins Charles Murray's unique account of human excellence, from the age of Homer to our own time. Employing techniques that historians have developed over the last century but that have rarely been applied to books written for the general public, Murray compiles inventories of the people who have been essential to the stories of literature, music, art, philosophy, and the sciences—a total of 4,002 men and women from around the world, ranked according to their eminence. The heart of Human Accomplishment is a series of enthralling descriptive chapters: on the giants in the arts and what sets them apart from the merely great; on the differences between great achievement in the arts and in the sciences; on the meta-inventions, 14 crucial leaps in human capacity to create great art and science; and on the patterns and trajectories of accomplishment across time and geography. Straightforwardly and undogmatically, Charles Murray takes on some controversial questions. Why has accomplishment been so concentrated in Europe? Among men? Since 1400? He presents evidence that the rate of great accomplishment has been declining in the last century, asks what it means, and offers a rich framework for thinking about the conditions under which the human spirit has expressed itself most gloriously. Eye-opening and humbling, Human Accomplishment is a fascinating work that describes what humans at their best can achieve, provides tools for exploring its wellsprings, and celebrates the continuing common quest of humans everywhere to discover truths, create beauty, and apprehend the good.

Kapferer On Luxury

Author : Jean-Noël Kapferer
ISBN : 9780749474379
Genre : Business & Economics
File Size : 63. 75 MB
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Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students, willing to deepen their understanding of this major luxury challenge.

Marketing In The Era Of Accountability

Author : Les Binet
ISBN : NWU:35556038667713
Genre : Marketing
File Size : 88. 67 MB
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This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.

Luxury Strategy In Action

Author : J. Hoffmann
ISBN : 9780230361546
Genre : Business & Economics
File Size : 76. 40 MB
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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Strategic Retail Management

Author : Joachim Zentes
ISBN : 9783658101831
Genre : Business & Economics
File Size : 50. 59 MB
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This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Global Indigenous Media

Author : Pamela Wilson
ISBN : 9780822388692
Genre : Performing Arts
File Size : 66. 23 MB
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In this exciting interdisciplinary collection, scholars, activists, and media producers explore the emergence of Indigenous media: forms of media expression conceptualized, produced, and created by Indigenous peoples around the globe. Whether discussing Maori cinema in New Zealand or activist community radio in Colombia, the contributors describe how native peoples use both traditional and new media to combat discrimination, advocate for resources and rights, and preserve their cultures, languages, and aesthetic traditions. By representing themselves in a variety of media, Indigenous peoples are also challenging misleading mainstream and official state narratives, forging international solidarity movements, and bringing human rights violations to international attention. Global Indigenous Media addresses Indigenous self-representation across many media forms, including feature film, documentary, animation, video art, television and radio, the Internet, digital archiving, and journalism. The volume’s sixteen essays reflect the dynamism of Indigenous media-making around the world. One contributor examines animated films for children produced by Indigenous-owned companies in the United States and Canada. Another explains how Indigenous media producers in Burma (Myanmar) work with NGOs and outsiders against the country’s brutal regime. Still another considers how the Ticuna Indians of Brazil are positioning themselves in relation to the international community as they collaborate in creating a CD-ROM about Ticuna knowledge and rituals. In the volume’s closing essay, Faye Ginsburg points out some of the problematic assumptions about globalization, media, and culture underlying the term “digital age” and claims that the age has arrived. Together the essays reveal the crucial role of Indigenous media in contemporary media at every level: local, regional, national, and international. Contributors: Lisa Brooten, Kathleen Buddle, Cache Collective, Michael Christie, Amalia Córdova, Galina Diatchkova, Priscila Faulhaber, Louis Forline, Jennifer Gauthier, Faye Ginsburg, Alexandra Halkin, Joanna Hearne, Ruth McElroy, Mario A. Murillo, Sari Pietikäinen, Juan Francisco Salazar, Laurel Smith, Michelle Stewart, Pamela Wilson

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