metadata basics for web content the unification of structured data and content

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Metadata Basics For Web Content

Author : Michael C. Andrews
ISBN : 1520553463
Genre :
File Size : 21. 53 MB
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Metadata (also known as structured data) plays a growing role in how customers and other online audiences get information. Well-defined metadata ensures that digital content is ease-to-locate, is up-to-date, can be targeted to specific needs, and can be re-used for multiple purposes by both the publishers and consumers of the content. Metadata plays a key role in SEO, content licensing, content marketing, social media visibility, analytics, and mobile app design. Metadata is most powerful when it is designed and developed in an integrated manner, where all these roles support each other. Metadata Basics for Web Content is the first comprehensive survey discussing the various kinds of metadata available to support the creation, management, delivery, and assessment of web content. The book is designed to help publishers of web content understand the many benefits of metadata, and identify what they need to do to realize these benefits.Metadata may sound like a specialized technical topic, but it affects everyone who is involved with publishing content online. Effective metadata requires the collaboration of various members of a web team. The book provides insights about metadata will be useful for web team members with different responsibilities, whether they are authors, content strategists, SEOs, web analytics professionals, user experience designers, front-end developers, or marketing experts. The book provides a foundation for publishers to develop integrated requirements relating to web metadata, so that their content can be successful in supporting a diverse range of business goals.Book features: Extensive diagrams explaining key conceptsGlossary of over 75 important termsOver 200 footnotes providing additional details and links to tutorialsSimple code examples illustrating concepts discussed. Links to resources such as important industry standards and software toolsAbout the AuthorMichael C Andrews is an American IT consultant currently based in Hyderabad, India. He started working with online metadata as a technical information specialist at the US Commerce Department in the 1980s, and was among the first wave of people whose full-time job responsibilities focused on using the Internet to access and manage published content. For the past 15 years he has worked as a consultant in the fields of user experience and content strategy. He's worked as a senior manager for content strategy with one of the world's largest digital consultancies, and has advised clients such the National Institutes of Health, Verizon and the World Bank. He has lived and worked in the US, UK, New Zealand, Italy, as well as India.Andrews has an MSc in human computer interaction from the University of Sussex in England, and a Masters with a specialization in international finance from Columbia University in New York. He also has a certificate in XML and RDF Technologies from the Library Juice Academy.

Linked Data

Author : Tom Heath
ISBN : 9781608454303
Genre : Computers
File Size : 40. 35 MB
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The World Wide Web has enabled the creation of a global information space comprising linked documents. As the Web becomes ever more enmeshed with our daily lives, there is a growing desire for direct access to raw data not currently available on the Web or bound up in hypertext documents. Linked Data provides a publishing paradigm in which not only documents, but also data, can be a first class citizen of the Web, thereby enabling the extension of the Web with a global data space based on open standards - the Web of Data. In this Synthesis lecture we provide readers with a detailed technical introduction to Linked Data. We begin by outlining the basic principles of Linked Data, including coverage of relevant aspects of Web architecture. The remainder of the text is based around two main themes - the publication and consumption of Linked Data. Drawing on a practical Linked Data scenario, we provide guidance and best practices on: architectural approaches to publishing Linked Data; choosing URIs and vocabularies to identify and describe resources; deciding what data to return in a description of a resource on the Web; methods and frameworks for automated linking of data sets; and testing and debugging approaches for Linked Data deployments. We give an overview of existing Linked Data applications and then examine the architectures that are used to consume Linked Data from the Web, alongside existing tools and frameworks that enable these. Readers can expect to gain a rich technical understanding of Linked Data fundamentals, as the basis for application development, research or further study. Table of Contents: List of Figures / Introduction / Principles of Linked Data / The Web of Data / Linked Data Design Considerations / Recipes for Publishing Linked Data / Consuming Linked Data / Summary and Outlook

Creating The Semantic Web With Rdf

Author : Johan Hjelm
ISBN : 0471402591
Genre : Computers
File Size : 33. 68 MB
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The first state-of-the-art guide for Web developers who need to enable totally new services using metadata This book offers for the first time complete guidance for Web and content developers who use Resource Description Framework (RDF) to create Web services, both wired and wireless, for metadata, or data that is maintained by an application. Written by the W3C Fellow charged with making the W3C XML standard work with other open standards, the book clearly demonstrates how RDF and metadata can greatly improve a user's Web experience through richer, better-tailored content. The author explains RDF theory and practice and how it compares to XML and HTML in layman terms and provides source code for several important tools. He includes descriptions of real services, both for the desktop computer and the handheld wireless device, and hands-on examples illustrating how metadata is used to tailor services for users. Explanations of how RDF ties in with intelligent agents are also provided.

Every Page Is Page One

Author : Mark Baker
ISBN : 9781492001928
Genre : Computers
File Size : 87. 2 MB
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The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One. In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.

Intelligent Content A Primer

Author : Ann Rockley
ISBN : 9781457191336
Genre : Business & Economics
File Size : 58. 44 MB
Format : PDF, Kindle
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Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

A Kind Of Wild Justice

Author : Linda Anderson
ISBN : 087413319X
Genre : Drama
File Size : 30. 32 MB
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This study demonstrates not only that the devices of revenge are structurally useful in comedy, but also that there is a consistent conception of revenge as an ethical social instrument in the comedies of Shakespeare.

Federated Content Management Accessing Content From Disparate Repositories With Ibm Content Federation Services And Ibm Content Integrator

Author : Wei-Dong Zhu
ISBN : 9780738433974
Genre : Computers
File Size : 38. 88 MB
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Today, businesses have valuable operations data spread across multiple content management systems. To help discover, manage, and deliver this content, IBM® provides IBM Content Federation Services and IBM Content Integrator. This IBM Redbooks® publication introduces the concept of federated content management and describes the installation, configuration, and implementation of these product offerings. IBM Content Federation Services, available through IBM FileNet Content Manager, is a suite of three federated content management services based on the federation implementation strategy. We describe how to install and configure Content Federation Services for Image Services, Content Manager OnDemand, and IBM Content Integrator. Using an integration implementation strategy, IBM Content Integrator provides a repository neutral API that allows bidirectional, real-time access to a multitude of disparate content management system installations. We present connector configuration details to frequently encountered content management systems. We provide detailed instruction and sample implementations using the product's JavaTM and Web Services APIs to access content stored in repository systems. This book is intended for IT architects and specialists interested in understanding federated content management and is a hands-on technical guide for IT specialists to configure and implement federated content management solutions.

Web Data Mining

Author : Bing Liu
ISBN : 3642194605
Genre : Computers
File Size : 82. 86 MB
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Web mining aims to discover useful information and knowledge from Web hyperlinks, page contents, and usage data. Although Web mining uses many conventional data mining techniques, it is not purely an application of traditional data mining due to the semi-structured and unstructured nature of the Web data. The field has also developed many of its own algorithms and techniques. Liu has written a comprehensive text on Web mining, which consists of two parts. The first part covers the data mining and machine learning foundations, where all the essential concepts and algorithms of data mining and machine learning are presented. The second part covers the key topics of Web mining, where Web crawling, search, social network analysis, structured data extraction, information integration, opinion mining and sentiment analysis, Web usage mining, query log mining, computational advertising, and recommender systems are all treated both in breadth and in depth. His book thus brings all the related concepts and algorithms together to form an authoritative and coherent text. The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining and data mining both as a learning text and as a reference book. Professors can readily use it for classes on data mining, Web mining, and text mining. Additional teaching materials such as lecture slides, datasets, and implemented algorithms are available online.

Information Architecture For The World Wide Web

Author : Peter Morville
ISBN : 0596553803
Genre : Computers
File Size : 73. 40 MB
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The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they're looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large-scale and maintainable web sites that are appealing and easy to navigate. The new edition is thoroughly updated to address emerging technologies -- with recent examples, new scenarios, and information on best practices -- while maintaining its focus on fundamentals. With topics that range from aesthetics to mechanics, Information Architecture for the World Wide Web explains how to create interfaces that users can understand right away. Inside, you'll find: An overview of information architecture for both newcomers and experienced practitioners The fundamental components of an architecture, illustrating the interconnected nature of these systems. Updated, with updates for tagging, folksonomies, social classification, and guided navigation Tools, techniques, and methods that take you from research to strategy and design to implementation. This edition discusses blueprints, wireframes and the role of diagrams in the design phase A series of short essays that provide practical tips and philosophical advice for those who work on information architecture The business context of practicing and promoting information architecture, including recent lessons on how to handle enterprise architecture Case studies on the evolution of two large and very different information architectures, illustrating best practices along the way How do you document the rich interfaces of web applications? How do you design for multiple platforms and mobile devices? With emphasis on goals and approaches over tactics or technologies, this enormously popular book gives you knowledge about information architecture with a framework that allows you to learn new approaches -- and unlearn outmoded ones.

Search Patterns

Author : Peter Morville
ISBN : 1449383068
Genre : Computers
File Size : 42. 83 MB
Format : PDF
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What people are saying about Search Patterns "Search Patterns is a delight to read -- very thoughtful and thought provoking. It's the most comprehensive survey of designing effective search experiences I've seen." --Irene Au, Director of User Experience, Google "I love this book! Thanks to Peter and Jeffery, I now know that search (yes, boring old yucky who cares search) is one of the coolest ways around of looking at the world." --Dan Roam, author, The Back of the Napkin (Portfolio Hardcover) "Search Patterns is a playful guide to the practical concerns of search interface design. It contains a bonanza of screenshots and illustrations that capture the best of today's design practices and presents a fresh perspective on the broader role of search and discovery." --Marti Hearst, Professor, UC Berkeley and author, Search User Interfaces (Cambridge University Press) "It's not often I come across a book that asks profound questions about a fundamental human activity, and then proceeds to answer those questions with practical observations and suggestions. Search Patterns is an expedition into the heart of the web and human cognition, and for me it was a delightful journey that delivered scores of insights." --Dave Gray, Founder and Chairman, XPLANE "Search is swiftly transforming everything we know, yet people don't understand how mavens design search: by stacking breadcrumbs, scenting widgets, and keeping eyeballs on the engine. I urge you to put your eyeballs on this unique and important book." --Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation "As one who searches a lot (and often ends up frustrated), Search Patterns is a revelation." --Nigel Holmes, Designer, Theorist, and Principal, Explanation Graphics "Search Patterns is a fabulous must-have book! Inside, you'll learn the whys and wheres of practically every modern search design trick and technique." --Jared Spool, CEO and Founder, User Interface Engineering Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe. In this provocative and inspiring book, you'll explore design patterns that apply across the categories of web, ecommerce, enterprise, desktop, mobile, social, and real-time search and discovery. Filled with colorful illustrations and examples, Search Patterns brings modern information retrieval to life, covering such diverse topics as relevance, faceted navigation, multi-touch, personalization, visualization, multi-sensory search, and augmented reality. By drawing on their own experience-as well as best practices and evidence-based research-the authors not only offer a practical guide to help you build effective search applications, they also challenge you to imagine the future of discovery. You'll find Search Patterns intriguing and invaluable, whether you're a web practitioner, mobile designer, search entrepreneur, or just interested in the topic. Discover a pattern language for search that embraces user psychology and behavior, information architecture, interaction design, and emerging technology Boost enterprise efficiency and e-commerce sales Enable mobile users to achieve goals, complete tasks, and find what they need Drive design innovation for search interfaces and applications

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