microstyle the art of writing little

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Microstyle The Art Of Writing Little

Author : Christopher Johnson
ISBN : 0393082334
Genre : Reference
File Size : 89. 75 MB
Format : PDF, ePub
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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Microstyle

Author : Christopher Johnson
ISBN : 039334181X
Genre : Computers
File Size : 83. 50 MB
Format : PDF, ePub
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A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool. 13,000 first printing.

Microstyle

Author : Christopher Johnson
ISBN : 0393077403
Genre : Reference
File Size : 89. 16 MB
Format : PDF, ePub
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A field guide for the age of the incredible shrinking message. Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

How To Write Short

Author : Roy Peter Clark
ISBN : 9780316204347
Genre : Reference
File Size : 74. 63 MB
Format : PDF, Docs
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America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters.

This Grand Magnificent Place

Author : Christopher Johnson
ISBN : 1584654619
Genre : History
File Size : 61. 35 MB
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A sweeping environmental history of a quintessential American wilderness.

The Art Of Waiting

Author : Belle Boggs
ISBN : 9781555979454
Genre : Biography & Autobiography
File Size : 45. 90 MB
Format : PDF, Kindle
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A brilliant exploration of the natural, medical, psychological, and political facets of fertility When Belle Boggs's "The Art of Waiting" was published in Orion in 2012, it went viral, leading to republication in Harper's Magazine, an interview on NPR's The Diane Rehm Show, and a spot at the intersection of "highbrow" and "brilliant" in New York magazine's "Approval Matrix." In that heartbreaking essay, Boggs eloquently recounts her realization that she might never be able to conceive. She searches the apparently fertile world around her--the emergence of thirteen-year cicadas, the birth of eaglets near her rural home, and an unusual gorilla pregnancy at a local zoo--for signs that she is not alone. Boggs also explores other aspects of fertility and infertility: the way longing for a child plays out in the classic Coen brothers film Raising Arizona; the depiction of childlessness in literature, from Macbeth to Who's Afraid of Virginia Woolf?; the financial and legal complications that accompany alternative means of family making; the private and public expressions of iconic writers grappling with motherhood and fertility. She reports, with great empathy, complex stories of couples who adopted domestically and from overseas, LGBT couples considering assisted reproduction and surrogacy, and women and men reflecting on childless or child-free lives. In The Art of Waiting, Boggs deftly distills her time of waiting into an expansive contemplation of fertility, choice, and the many possible roads to making a life and making a family.

Write To Sell

Author : Andy Maslen
ISBN : 9789814312677
Genre : Business & Economics
File Size : 29. 44 MB
Format : PDF, Docs
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Write to Sell is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small and large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.

The Art Of Cruelty A Reckoning

Author : Maggie Nelson
ISBN : 9780393082234
Genre : Art
File Size : 53. 98 MB
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“This is criticism at its best.”—Carolyn Kellogg, Los Angeles Times Writing in the tradition of Susan Sontag and Elaine Scarry, Maggie Nelson has emerged as one of our foremost cultural critics with this landmark work about representations of cruelty and violence in art. From Sylvia Plath’s poetry to Francis Bacon’s paintings, from the Saw franchise to Yoko Ono’s performance art, Nelson’s nuanced exploration across the artistic landscape ultimately offers a model of how one might balance strong ethical convictions with an equally strong appreciation for work that tests the limits of taste, taboo, and permissibility.

Wake Up Happy

Author : Michael Strahan
ISBN : 9781476775692
Genre : Biography & Autobiography
File Size : 69. 9 MB
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From America’s favorite football player turned New York Times bestselling author and morning talk show host here are 18 rules of motivational advice that will inspire you to turn up the heat and go from good to great in pursuit of your personal ambitions. Pulling from his own life experiences, Michael Strahan details the mix of mental discipline, positive thinking, and sense of play that lead him to a Super Bowl XLII victory as a member of the New York Giants, and later to star alongside Kelly Ripa in the hit daytime talk show Live! with Kelly and Michael. Each of these “Strahan Rules” will guide you step-by-step through developing a work ethic and mental durability that will prime you to achieve your goals and transform your life. Delivered with his signature wit and wisdom, Strahan’s Rules combine a range of advice, from values he picked up from his father who served in the military to professors who teach on the science of happiness and include: -Rule #5: Too many of us count ourselves out before we even give ourselves a chance...Do the work. Be excellent. You’ll find your place. -Rule #11: You can’t change other people, but you can change how you are around them, and sometimes, a lot of times, that’s more than enough. -Rule #12: Listen to other people, but don’t take their opinions for fact. Have your own experiences. Draw your own conclusions. Whether you are attempting to achieve your career goals, seeking to better your relationships or simply up your optimism quotient, Wake Up Happy will inspire you.

Word Hero

Author : Jay Heinrichs
ISBN : 9780307716378
Genre : Language Arts & Disciplines
File Size : 53. 7 MB
Format : PDF, Kindle
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Yes, it’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there’s nothing mystical about witcraft. Crafting memorable lines doesn’t require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh – even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing – and amazingly helpful – tour of the mechanisms that make powerful language work. You’ll learn how to slyly plant your words in people’s heads and draw indelible verbal pictures by employing such tools as “crashing symbols,” “rapid repeaters,” “Russian Dolls” and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve “wordsmith immortality” but you will become a better speaker, writer, and raconteur…and long after people have forgotten everything else, they’ll remember your priceless lines. From the Trade Paperback edition.

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