microstyle the art of writing little

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Microstyle The Art Of Writing Little

Author : Christopher Johnson
ISBN : 0393082334
Genre : Reference
File Size : 78. 83 MB
Format : PDF, Mobi
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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Microstyle

Author : Christopher Johnson
ISBN : 039334181X
Genre : Computers
File Size : 22. 10 MB
Format : PDF, ePub, Mobi
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A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool. 13,000 first printing.

Microstyle

Author : Christopher Johnson
ISBN : 0393077403
Genre : Reference
File Size : 34. 30 MB
Format : PDF, Mobi
Download : 543
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A field guide for the age of the incredible shrinking message. Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

How To Write Short

Author : Roy Peter Clark
ISBN : 9780316204347
Genre : Reference
File Size : 60. 97 MB
Format : PDF, ePub, Mobi
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America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters.

How To Write A Sentence

Author : Stanley Fish
ISBN : 9780062006851
Genre : Literary Criticism
File Size : 89. 80 MB
Format : PDF, Kindle
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“Like a long periodic sentence, this book rumbles along, gathers steam, shifts gears, and packs a wallop.” —Roy Blount Jr. “Language lovers will flock to this homage to great writing.” —Booklist Outspoken New York Times columnist Stanley Fish offers an entertaining, erudite analysis of language and rhetoric in this delightful celebration of the written word. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen and beyond, Fish’s How to Write a Sentence is much more than a writing manual—it is a penetrating exploration into the art and craft of sentences.

Paris To The Moon Family In France

Author : Adam Gopnik
ISBN : 9781849168434
Genre : Biography & Autobiography
File Size : 20. 28 MB
Format : PDF, ePub, Docs
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In 1995, Adam Gopnik and his wife, and their infant son left the familiar comforts and hassles of New York for the urbane glamour of Paris. Charmed by the beauties of the city, Gopnik set out to experience for himself the spirit and romance that has so captivated American writers throughout the Twentieth century. In the grand tradition of Stein and Hemingway, Gopnik planned to walk the paths of the Tuilleries, to enjoy philosophical discussion in cafes in short, to lead the fabled life of an American in Paris. Of course, as readers of Gopnik's beloved 'Paris Journals' in the New Yorker know, there was also the matter of raising a child and carrying on with everyday, not so fabled life. Evenings with French intellectuals precede middle-of-the night baby feedings; afternoons are filled with trips to the Musee d'Orsay and pinball games; weekday leftovers are eaten while three star chefs debate a 'culinary crisis'. With singular wit and insight, Gopnik manages to weave the magical with the mundane in a wholly delightful book.

101 Success Secrets For Gifted Kids

Author : Christine Fonseca
ISBN : 9781593635466
Genre : Juvenile Nonfiction
File Size : 35. 89 MB
Format : PDF, Mobi
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Pssst! Want to know a secret? 101 Success Secrets for Gifted Kids: The Ultimate Handbook is a must-read for gifted kids ages 8 to 12 who want to find success in school and life. If you're a gifted kid or you know gifted kids, you need the 101 awesome secrets, tips, and tricks included in this book! Chock full of fun suggestions and practical strategies, 101 Success Secrets for Gifted Kids covers topics including bullying, school performance, perfectionism, friendships, and sibling rivalries. Fun quizzes, tip sheets, and practical Q & A sections from other gifted preteens and kids make this book fun to read and give gifted kids insight into everything they've ever wanted to know about being gifted. Proven strategies on dealing with stress management, parents' and teachers' expectations, anxiety, cyber-bullying, friendship troubles, and more make this the must-have guide for every gifted kid!

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