microstyle the art of writing little

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Microstyle The Art Of Writing Little

Author : Christopher Johnson
ISBN : 0393082334
Genre : Reference
File Size : 67. 24 MB
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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.


Author : Sharon Creech
ISBN : 3596805724
Genre :
File Size : 58. 27 MB
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Erwarten Sie Mehr

Author : David Lankes
ISBN : 394561032X
Genre :
File Size : 22. 28 MB
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Secret Sauce

Author : Harry Mills
ISBN : 9780814438077
Genre : Business & Economics
File Size : 72. 90 MB
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When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn’t Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling—engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

Copywriting Made Simple

Author : Tom Albrighton
ISBN : 9781789011203
Genre : Business & Economics
File Size : 86. 4 MB
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Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do.

59 Gute Gr Nde B Cher Zu Lieben Auch Wenn Du Lesen Hasst

Author : Françoize Boucher
ISBN : 3791371509
Genre :
File Size : 77. 41 MB
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Eine Million Meilen In Tausend Jahren

Author : Donald Miller
ISBN : 9783940158031
Genre :
File Size : 40. 44 MB
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The Charismatic Edge The Art Of Captivating And Compelling Communication

Author : Owen Fitzpatrick
ISBN : 9780717156061
Genre : Self-Help
File Size : 27. 90 MB
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The rules of communication are radically different than ever before. Standing out and being counted is no longer just an advantage. It is a necessity. You are your own brand and, unless you learn how to shine, you'll be left behind. Whether you are looking to get a promotion, become a better leader, master public speaking, build your business, sell more, improve your love life, social life or even your networking skills, you need to be more effective at engaging people – you need to be more effective at branding yourself and making an impact on others. Charisma is a must. And here's the good news: You can learn it. Find out: The secrets that the best speakers, screenwriters, comedians, politicians and gurus know about impacting their audience. The keys to supreme self-confidence and high self-esteem. How you can use your body, voice and energy to influence others. How to create an irresistible first impression, instantly. What only the very best business leaders, sales people, marketing executives, advertisers and world class negotiators all understand about winning the hearts and minds of their teams and customers. Charisma is often misunderstood as a quality that some people have but others don’t. In this book you’ll learn how, in reality, charisma is an impression you create in the mind of another person which can be improved and mastered by anyone, including you.

New Orleans Skizzen Und Erz Hlungen

Author : William Faulkner
ISBN : 3518804103
Genre :
File Size : 39. 71 MB
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Eure V Ter Wo Sind Sie Und Die Propheten Leben Sie Ewig

Author : Dave Eggers
ISBN : 9783462309188
Genre : Fiction
File Size : 41. 47 MB
Format : PDF
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Nach dem Nr.-1-Bestseller »Der Circle« der neue Roman von Dave Eggers In »Der Circle« entwarf Dave Eggers das düstere Szenario einer durch und durch digitalisierten Welt. In seinem neuen Roman, der in der kalifornischen Wüste spielt, erörtert seine Hauptfigur die brennendsten Fragen unserer Zeit. Thomas ist ein Getriebener, der Antworten sucht. Antworten auf die Fragen, die er sich als junger weißer Amerikaner, der aus vielen Rastern fällt, stellt. Und Thomas hat nur ein Mittel, diese Antworten zu finden: Er fragt. Er entführt nach und nach Menschen in eine stillgelegte Militäranlage weit ab von der Zivilisation, kettet sie dort in alten Baracken an und fragt. Fragt einen Astronauten, warum er nie zum Mars geflogen ist. Fragt einen Kongressabgeordneten, wie er die Zukunft des Landes sieht. Fragt seine Mutter, warum sie ihn auf ein Leben vorbereitet hat, das nicht existiert. Und er fragt, warum sein Freund Don unschuldig sterben musste. Thomas gerät immer tiefer in den Strudel der Sinnfrage, bis er den Verstand vollkommen zu verlieren droht. In manchmal sokratisch anmutenden Dialogen lässt Dave Eggers diesen verzweifelten jungen Amerikaner von der Leine, der herausfinden will, worin seine Aufgabe auf diesem Planeten besteht. Dabei werden all die großen Fragen unseres Daseins gestellt, während die sprichwörtliche Bombe tickt.

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