microstyle the art of writing little

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Microstyle

Author : Christopher Johnson
ISBN : 039334181X
Genre : Computers
File Size : 69. 69 MB
Format : PDF, ePub, Docs
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A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool. 13,000 first printing.

How To Write Short

Author : Roy Peter Clark
ISBN : 0316249017
Genre : LANGUAGE ARTS & DISCIPLINES
File Size : 88. 84 MB
Format : PDF, ePub, Mobi
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America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters.

Artful Sentences

Author : Virginia Tufte
ISBN : UCSC:32106019398087
Genre : Language Arts & Disciplines
File Size : 62. 49 MB
Format : PDF, ePub
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Storycraft

Author : Jack Hart
ISBN : 9780226318165
Genre : Language Arts & Disciplines
File Size : 32. 66 MB
Format : PDF
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A former managing editor of the "Oregonian" who guided several Pulitzer Prize-winning narratives to publication shares guidelines for writers of nonfiction that encompass such topics as story theory, scene establishment, and preparing work for submission.

How To Write A Sentence

Author : Stanley Fish
ISBN : 9780062006851
Genre : Literary Criticism
File Size : 71. 44 MB
Format : PDF
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“Like a long periodic sentence, this book rumbles along, gathers steam, shifts gears, and packs a wallop.” —Roy Blount Jr. “Language lovers will flock to this homage to great writing.” —Booklist Outspoken New York Times columnist Stanley Fish offers an entertaining, erudite analysis of language and rhetoric in this delightful celebration of the written word. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen and beyond, Fish’s How to Write a Sentence is much more than a writing manual—it is a penetrating exploration into the art and craft of sentences.

Everyone S An Author

Author : Andrea Lunsford
ISBN : 0393938956
Genre : Language Arts & Disciplines
File Size : 87. 53 MB
Format : PDF, Mobi
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Built on the keystones of rhetoric, Everyone's an Author provides a strong foundation for authoring in the digital age: in college essays, but also on Twitter; in print, but also online; with words, but also with sound, video, and images. It shows students that the rhetorical skills they already use in social media, in their home and religious communities, at work and in other nonacademic contexts are the same ones they'll need to succeed in college. Examples and readings drawn from across multiple media and dealing with topics that matter to students today make this a book that everyone who takes first-year writing will relate to.

The Missing Ink

Author : Philip Hensher
ISBN : 9780865478947
Genre : Language Arts & Disciplines
File Size : 71. 95 MB
Format : PDF, Kindle
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When Philip Hensher realized that he didn't know what a close friend's handwriting looked like ("bold or crabbed, sloping or upright, italic or rounded, elegant or slapdash"), he felt that something essential was missing from their friendship. It dawned on him that having abandoned pen and paper for keyboards, we have lost one of the ways by which we come to recognize and know another person. People have written by hand for thousands of years— how, Hensher wondered, have they learned this skill, and what part has it played in their lives? The Missing Ink tells the story of this endangered art. Hensher introduces us to the nineteenth-century handwriting evangelists who traveled across America to convert the masses to the moral worth of copperplate script; he examines the role handwriting plays in the novels of Charles Dickens; he investigates the claims made by the practitioners of graphology that penmanship can reveal personality. But this is also a celebration of the physical act of writing: the treasured fountain pens, chewable ballpoints, and personal embellishments that we stand to lose. Hensher pays tribute to the warmth and personality of the handwritten love note, postcards sent home, and daily diary entries. With the teaching of handwriting now required in only five states and many expert typists barely able to hold a pen, the future of handwriting is in jeopardy. Or is it? Hugely entertaining, witty, and thought-provoking, The Missing Ink will inspire readers to pick up a pen and write.

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