microstyle the art of writing little

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Microstyle The Art Of Writing Little

Author : Christopher Johnson
ISBN : 0393082334
Genre : Reference
File Size : 65. 51 MB
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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

How To Write Short

Author : Roy Peter Clark
ISBN : 9780316204347
Genre : Reference
File Size : 45. 58 MB
Format : PDF, ePub, Mobi
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America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters.

How To Write A Sentence

Author : Stanley Fish
ISBN : 9780062006851
Genre : Literary Criticism
File Size : 64. 83 MB
Format : PDF
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“Like a long periodic sentence, this book rumbles along, gathers steam, shifts gears, and packs a wallop.” —Roy Blount Jr. “Language lovers will flock to this homage to great writing.” —Booklist Outspoken New York Times columnist Stanley Fish offers an entertaining, erudite analysis of language and rhetoric in this delightful celebration of the written word. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen and beyond, Fish’s How to Write a Sentence is much more than a writing manual—it is a penetrating exploration into the art and craft of sentences.

The Anthology Of Really Important Modern Poetry

Author : Kathryn Petras
ISBN : 9780761171164
Genre : Humor
File Size : 41. 22 MB
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Required reading from great poets of our time. Drew Barrymore: “Upon Pondering Breasts.” Tom Cruise: “An Exegesis on Psychiatry.” Ann Coulter: “My Kind of Fun.” And Trump and Sheen and Snooki, John Boehner and Michelle Bachman, Miley and Ke$ha. Hugo Chavez. Even a Zen haiku by Emmitt Smith: I think it’s his self- confidence in himself that makes him confident. With their great gift for curating the inane public utterances of celebrities, politicians, and other self-important loudmouths, Kathryn and Ross Petras offer a timeless collection of “found” poetry—real quotes formatted as verse for hilarious and surprising effect. The quotes are inherently addictive and funny—but turning them into verse intensifies the effect, making the words even more ridiculous, parodies to revel in. And the Petrases take it one step further: organizing the poems by themes, introducing each work with a Norton Anthology mock seriousness, discussing “schools,” and larding the text with footnotes, The Anthology of Really Important Modern Poetry is pure deadpan pleasure. A whiff of Emily Dickinson in Ann Coulter? It’s literary treasure, right under our noses.

The Aviator S Wife

Author : Melanie Benjamin
ISBN : 9780345534699
Genre : Fiction
File Size : 72. 44 MB
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In the spirit of Loving Frank and The Paris Wife, acclaimed novelist Melanie Benjamin pulls back the curtain on the marriage of one of America’s most extraordinary couples: Charles Lindbergh and Anne Morrow Lindbergh. “The history [is] exhilarating. . . . The Aviator’s Wife soars.”—USA Today NEW YORK TIMES BESTSELLER When Anne Morrow, a shy college senior with hidden literary aspirations, travels to Mexico City to spend Christmas with her family, she meets Colonel Charles Lindbergh, fresh off his celebrated 1927 solo flight across the Atlantic. Enthralled by Charles’s assurance and fame, Anne is certain the aviator has scarcely noticed her. But she is wrong. Charles sees in Anne a kindred spirit, a fellow adventurer, and her world will be changed forever. The two marry in a headline-making wedding. In the years that follow, Anne becomes the first licensed female glider pilot in the United States. But despite this and other major achievements, she is viewed merely as the aviator’s wife. The fairy-tale life she once longed for will bring heartbreak and hardships, ultimately pushing her to reconcile her need for love and her desire for independence, and to embrace, at last, life’s infinite possibilities for change and happiness. Look for special features inside. Join the Random House Reader’s Circle for author chats and more. Praise for The Aviator’s Wife “Remarkable . . . The Aviator’s Wife succeeds [in] putting the reader inside Anne Lindbergh’s life with her famous husband.”—The Denver Post “Anne Morrow Lindbergh narrates the story of the Lindberghs’ troubled marriage in all its triumph and tragedy.”—USA Today “[This novel] will fascinate history buffs and surprise those who know of her only as ‘the aviator’s wife.’ ”—People “It’s hard to quit reading this intimate historical fiction.”—The Dallas Morning News “Fictional biography at its finest.”—Booklist (starred review) “Utterly unforgettable.”—Publishers Weekly (starred review) “An intimate examination of the life and emotional mettle of Anne Morrow.”—The Washington Post “A story of both triumph and pain that will take your breath away.”—Kate Alcott, author of The Dressmaker

Semiology Of Graphics

Author : Jacques Bertin
ISBN : 1589482611
Genre : Design
File Size : 29. 37 MB
Format : PDF
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Originally published in French in 1967, "Semiology of Graphics" holds a significant place in the theory of information design. It presents a close study of graphic techniques including shape, orientation, color, texture, volume, and size in an array of more than 1,000 maps and diagrams.

Reading The World

Author : Michael Austin
ISBN : 0393936309
Genre : Literary Collections
File Size : 58. 1 MB
Format : PDF, Docs
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