microstyle the art of writing little

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Microstyle The Art Of Writing Little

Author : Christopher Johnson
ISBN : 0393082334
Genre : Reference
File Size : 39. 99 MB
Format : PDF, ePub, Docs
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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

How To Write Short

Author : Roy Peter Clark
ISBN : 9780316204347
Genre : Reference
File Size : 26. 42 MB
Format : PDF, Docs
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America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters.

This Grand Magnificent Place

Author : Christopher Johnson
ISBN : 1584654619
Genre : History
File Size : 40. 85 MB
Format : PDF, ePub
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A sweeping environmental history of a quintessential American wilderness.

Vex Hex Smash Smooch Let Verbs Power Your Writing

Author : Constance Hale
ISBN : 9780393084269
Genre : Reference
File Size : 56. 65 MB
Format : PDF, Kindle
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A writing handbook that celebrates the infinite pizzazz of verbs. Writers know it instinctively: Verbs make a sentence zing. Grammar gurus agree: Drama in writing emerges from the interplay of a subject (noun) and a predicate (verb). Constance Hale, the best-selling author of Sin and Syntax, zooms in on the colorful world of verbs. Synthesizing the pedagogical and the popular, the scholarly and the scandalous, Hale combines the wit of Bill Bryson with the practical wisdom of William Zinsser. She marches through linguistic history to paint a layered picture of our language—from before it really existed to the quirky usages we see online today. She warns about habits to avoid and inspires with samples of brilliant writing. A veteran teacher, Hale gives writing prompts along the way, helping readers “try, do, write, play.” Vex, Hex, Smash, Smooch guides us to more powerful writing by demonstrating how to use great verbs with style.

The Epiplectic Bicycle

Author : Edward Gorey
ISBN : 0151003149
Genre : Art
File Size : 46. 82 MB
Format : PDF, ePub
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Follows Embley and Yewbert as they discover an unoccupied bicycle and set off on a series of adventures

How To Write A Sentence

Author : Stanley Fish
ISBN : 9780062006851
Genre : Literary Criticism
File Size : 64. 8 MB
Format : PDF, Kindle
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“Like a long periodic sentence, this book rumbles along, gathers steam, shifts gears, and packs a wallop.” —Roy Blount Jr. “Language lovers will flock to this homage to great writing.” —Booklist Outspoken New York Times columnist Stanley Fish offers an entertaining, erudite analysis of language and rhetoric in this delightful celebration of the written word. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen and beyond, Fish’s How to Write a Sentence is much more than a writing manual—it is a penetrating exploration into the art and craft of sentences.

The Economy Under Mrs Thatcher 1979 1990

Author : Christopher Johnson
ISBN : UOM:39015025015846
Genre : Biography & Autobiography
File Size : 83. 70 MB
Format : PDF, ePub, Mobi
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Transformational Speaking

Author : Gail Larsen
ISBN : 9780804151894
Genre : Language Arts & Disciplines
File Size : 90. 36 MB
Format : PDF, ePub, Mobi
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You can change the world—one audience at a time! Today's challenging times call for passionate visionaries who are authentic and articulate communicators. Speaking coach and consultant Gail Larsen presents a proven program that liberates the "speaker within" and transforms even the reluctant orator into an agent of change. While most books on public speaking focus on polishing your presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making TRANSFORMATIONAL SPEAKING a must-read for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through touching hearts. TRANSFORMATIONAL SPEAKING offers insightful advice on everything from defining your message and refining your delivery, to managing the dynamics of a room, handling logistics like a pro, and building a connection with an audience of any size. Larsen has helped business executives and entrepreneurs, community and social change leaders, and healers and life coaches become active movers and shakers through the power of effective communication.

The Power Of Being Yourself

Author : Joe Plumeri
ISBN : 9780738218304
Genre : Business & Economics
File Size : 41. 86 MB
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Everyone imagines top CEOs as larger–than–life figures who do things no one else could. But deep down, a good business leader is an everyman who combines vision and high energy with the ability to connect with and learn from all types of people. In The Power of Being Yourself, renowned business leader Joe Plumeri offers simple yet profound guidance on how to stay positive, motivate yourself and others, and achieve success in your life and work. Plumeri's Game Plan for Success features eight key principles, from Everyone Has the Same Plumbing, in which his fish-out-of-water experience as CEO and chairman of a London-based company reveals how cultural differences can be overcome as people everywhere respond to authenticity, to You Gotta Have Purpose!, which explores the transformative ingredient that leads to tangible progress. And because this book is meant to be revisited and consulted whenever you need fresh inspiration or practical advice, The Power of Being Yourself also features a final section—Applying the Principles—imparting further guidance and checklists. By sharing his own experiences—and candidly exploring high-stakes business decisions along with many personal triumphs and tragedies—Plumeri explains that the secret to success is found not in boardroom strategy or corporate philosophy, but rather in allowing passion, purpose, and true emotions to inform your approach and guide your relationships. His book is a timely wake-up call in a world where heartless electronic communication too often takes precedence over genuine connection. Plumeri reveals that if we can live in the moment and be honest and true in our emotions, the effect carries over into how we live all facets of our lives.

101 Success Secrets For Gifted Kids

Author : Christine Fonseca
ISBN : 9781593635466
Genre : Juvenile Nonfiction
File Size : 76. 47 MB
Format : PDF, ePub, Mobi
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Pssst! Want to know a secret? 101 Success Secrets for Gifted Kids: The Ultimate Handbook is a must-read for gifted kids ages 8 to 12 who want to find success in school and life. If you're a gifted kid or you know gifted kids, you need the 101 awesome secrets, tips, and tricks included in this book! Chock full of fun suggestions and practical strategies, 101 Success Secrets for Gifted Kids covers topics including bullying, school performance, perfectionism, friendships, and sibling rivalries. Fun quizzes, tip sheets, and practical Q & A sections from other gifted preteens and kids make this book fun to read and give gifted kids insight into everything they've ever wanted to know about being gifted. Proven strategies on dealing with stress management, parents' and teachers' expectations, anxiety, cyber-bullying, friendship troubles, and more make this the must-have guide for every gifted kid!

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