mobile marketing how mobile technology is revolutionizing marketing communications and advertising

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Mobile Marketing

Author : Daniel Rowles
ISBN : 9780749479800
Genre : Business & Economics
File Size : 85. 28 MB
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Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go.

Services Marketing

Author : Jochen Wirtz
ISBN : 9781944659035
Genre : Business & Economics
File Size : 58. 42 MB
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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Multi Platform Advertising Strategies In The Global Marketplace

Author : Yang, Kenneth C. C.
ISBN : 9781522531159
Genre : Business & Economics
File Size : 28. 58 MB
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In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Shazam And Its Creators

Author : Kristi Holl
ISBN : 9781477779262
Genre : Juvenile Nonfiction
File Size : 74. 4 MB
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Thanks to Shazam’s services and products, we no longer have to spend hours wondering about the title of a song we heard in passing or wait to hear it again to find out who sings it. With Shazam, consumers can instantly find song, movie, or product information at the touch of a button, without even requiring a search engine. The foresight of the company’s four founders—which even anticipated smartphones—made possible one of the early smartphone apps now used by over 400 million people. Their stories and the development of this remarkable business are chronicled in this volume.

Electronic Commerce

Author : Efraim Turban
ISBN : 9783319100913
Genre : Business & Economics
File Size : 90. 24 MB
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Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Emerging Perspectives On The Mobile Content Evolution

Author : Aguado, Juan Miguel
ISBN : 9781466688391
Genre : Technology & Engineering
File Size : 90. 67 MB
Format : PDF, Kindle
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In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.


Author : Bob W. Lord
ISBN : 9781118575529
Genre : Business & Economics
File Size : 64. 54 MB
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Argues that in order to succeed, businesses must combine marketing, technology, and creativity to engage the modern consumer.

Business Publication Advertising Source

Author :
ISBN : NWU:35556030299655
Genre : Advertising
File Size : 53. 75 MB
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Forbes Asap

Author :
ISBN : UCSC:32106014758269
Genre : Information technology
File Size : 23. 15 MB
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Business Marketing

Author :
ISBN : UOM:35128001552064
Genre : Industrial marketing
File Size : 70. 18 MB
Format : PDF
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