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Absolute Value

Author : Itamar Simonson
ISBN : 9780062215680
Genre : Business & Economics
File Size : 90. 74 MB
Format : PDF, Docs
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Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.

Magic Tree House 4 Pirates Treasure

Author : Mary Pope Osborne
ISBN : 9781446495247
Genre : Juvenile Fiction
File Size : 30. 52 MB
Format : PDF, ePub
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Eight-year-old Jack and his little sister, Annie, are playing in the woods during their summer holiday, when they find a mysterious tree house full of books. But these are no ordinary books . . . And this is no ordinary tree house . . . Jack and Annie are in a treasure trove full of trouble! Stuck on a desert island, captured by the evil Captain Bones and his gang and a huge storm at sea . . . For a while, it looks like they might not get home safely after all. And they discover that their adventures are even more magical than they had first thought . . .

Bible Code Bombshell

Author : R. Edwin Sherman
ISBN : 9780892216239
Genre : Religion
File Size : 58. 1 MB
Format : PDF, Kindle
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Explosive evidence that Bible codes point to the life of Christ! When Ed Sherman, a mathematician with 30 years of experience, and Nathan Jacobi, an Israeli physicist, set out to debunk claims that there were mysterious codes in the Hebrew Old Testament, they could not have envisioned the startling conclusions they would reach. As Dr. Jacobi, an agnostic Jew, looked for lengthy Hebrew codes about Christ, repeatedly he discovered compelling excerpts from the life of the man from Nazareth. Time and again Dr. Jacobi found that one-or two-word codes were actually part of much longer encoded sentences that echoed the Gospel accounts. Moreover, these encoded sentences were extensively embedded in two passages most widely regarded as prophecies of the crucifixion of Christ (Isaiah 53 and Psalms 22). Bible Code Bombshellsets forth startling new evidence that code sequences in Scripture are irrefutable evidence of a Divine hand. In this highly readable book, Sherman offers both skeptics and believers a gold mine of information that will prompt much thinking about the origins of the Bible. Unlike other Bible code books, this unique book features codes that are phrases and sentences, and not just one-or two-word codes.The only code book by researchers that are internationally recognized mathematicians and statistical expertsResponds directly and accurately to Bible code critics

Learning Anime Studio

Author : Chad Troftgruben
ISBN : 9781849699587
Genre : Computers
File Size : 35. 79 MB
Format : PDF, Kindle
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Written in an easy to follow manner with practical exercises, this book takes you through every aspect of Anime Studio, guiding you to create your own original cartoon. Learning Anime Studio is for newcomers to Anime Studio or animation in general. Hobbyists and newcomers with ambitions of being an animator will get the most out of this book. However, intermediate and long time users will be able to use various chapters as a reference to some of Anime Studio’s tools and features. The book also serves as a guide for the new enhancements introduced in Anime Studio Pro 10.

Who S Afraid Of Human Cloning

Author : Gregory E. Pence
ISBN : 0847687821
Genre : Medical
File Size : 48. 51 MB
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Gregory Penceoffers a candid look at the arguments for and against for and against human cloning, and comes to some startling conclusions.

Introduction To Semimicro Qualitative Analysis

Author : C. H. Sorum
ISBN : 9781406719178
Genre : Science
File Size : 90. 24 MB
Format : PDF, Mobi
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Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

Bill Hylton S Ultimate Guide To The Router Table

Author : Bill Hylton
ISBN : 1558707964
Genre : Crafts & Hobbies
File Size : 63. 89 MB
Format : PDF, ePub, Mobi
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The router table opens up a whole new world of using the router that simply cant be done using it freehand. Ultimate Guide to the Router Table starts by giving the reader the option of building their own router table (with plans) or buying a manufactured table (with suggestions on what to look for when buying). In either case, this book gives the woodworker all the information they need to use their router table. Basic router-table knowledge is covered in the first chapter: safety issues, setup fundamentals, feed direction and workpiece control. The next chapters cover specific operations unique to the router table. The woodworker is not only how to do an operation, but why to do it in the way explained (and the pitfalls of trying to do it another way). Sidebars and tip boxes will highlight appropriate router bit choices, details on how to construct jigs that can be used in conjunction with the router table and other essential information. Illustrations and close-up photos show procedures clearly.

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