navigation design and seo for content intensive websites a guide for an efficient digital communication

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Navigation Design And Seo For Content Intensive Websites

Author : Mario Pérez-Montoro
ISBN : 9780081006771
Genre : Language Arts & Disciplines
File Size : 61. 97 MB
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Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos. Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and video Presents comprehensive coverage of sites and their combined information architecture and SEO needs Explores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publications Analyzes academic studies by scholars working in this field

Interaction In Digital News Media

Author : Mario Pérez-Montoro
ISBN : 9783319962535
Genre :
File Size : 50. 47 MB
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Creating A Website The Missing Manual

Author : Matthew MacDonald
ISBN : 9781449374549
Genre : Computers
File Size : 72. 18 MB
Format : PDF, Kindle
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You can easily create a professional-looking website with nothing more than an ordinary computer and some raw ambition. Want to build a blog, sell products, create forums, or promote an event? No problem! This friendly, jargon-free book gives you the techniques, tools, and advice you need to build a site and get it up on the Web. The important stuff you need to know: Master the basics. Learn HTML5, the language of the Web. Design good-looking pages. Use styles to build polished layouts. Get it online. Find a reliable web host and pick a good web address. Use time-saving tools. Learn free tools for creating web pages and tracking your visitors. Attract visitors. Make sure people can find your site through popular search engines like Google. Build a community. Encourage repeat visits with social media. Bring in the cash. Host Google ads, sell Amazon’s wares, or push your own products that people can buy via PayPal. Add pizzazz. Include audio, video, interactive menus, and a pinch of JavaScript.

Wordpress Seo Success

Author : Jacob Aull
ISBN : 9780133804775
Genre : Computers
File Size : 29. 22 MB
Format : PDF, Docs
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WordPress® SEO Success Search Engine Optimization for Your WordPress Website or Blog Hands-on, up-to-the-minute SEO techniques specifically for WordPress users! WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need! Build a complete SEO strategy--and a content plan that aligns with it Choose the best WordPress SEO tools and plugins for your needs Uncover quick, powerful ways to improve your site Identify and research keywords far more effectively Reflect SEO in architecture via site mapping and marketing funnels Sensibly manage the inevitable tradeoffs of optimization Improve SEO even if you’re running a free WordPress.com blog Leverage content themes and keyword-driven blogging techniques Optimize “blog-meets-website” and “multiple blogs+sites” deployments Strengthen your rankings by intelligently using social media Optimize your sites for smartphones and tablets Measure performance via free analytics--including mobile analytics Integrate organic SEO with paid advertising Avoid today’s worst SEO blunders Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late ‘90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State’s Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall’s first social media marketing textbook, and wrote its accompanying instructor’s manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

Smashing Ux Design

Author : Jesmond Allen
ISBN : 9780470970621
Genre : Computers
File Size : 35. 35 MB
Format : PDF, ePub
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Seo Made Easy

Author : Evan Bailyn
ISBN : 9780133408355
Genre : Business & Economics
File Size : 57. 33 MB
Format : PDF, ePub, Mobi
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Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy ! Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here! • Build online trust, the #1 currency of search success • Supercharge your results with all five key ingredients of Google optimization • Reel in links with 17 up-to-the-minute, link-building strategies • Use the Nuclear Football: today’s #1 technique for attracting targeted traffic • Track traffic, engagement, conversions, and the effectiveness of each site element • Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques • Systematically convert strong SEO results into real paying customers • Prepare for the revolution in social search that’s barreling toward you • Use keyword tools to uncover underserved, high-profit business niches • Leverage your content investments to forge powerful new relationships and partnerships

Global Content Strategy

Author : Val Swisher
ISBN : 9781492002109
Genre : BUSINESS & ECONOMICS
File Size : 23. 99 MB
Format : PDF, ePub, Docs
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When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. Because of this, more and more companies are translating more content into more languages every day. Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.

Learning Web Design

Author : Jennifer Niederst Robbins
ISBN : 9781449337544
Genre : Computers
File Size : 31. 3 MB
Format : PDF, ePub, Docs
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Do you want to build web pages, but have no previous experience? This friendly guide is the perfect place to start. You’ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multi-column pages that adapt for mobile devices. Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts. This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels, whether you’re a beginner or brushing up on existing skills. Build HTML pages with text, links, images, tables, and forms Use style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effects Learn about the new HTML5 elements, APIs, and CSS3 properties that are changing what you can do with web pages Make your pages display well on mobile devices by creating a responsive web design Learn how JavaScript works—and why the language is so important in web design Create and optimize web graphics so they’ll download as quickly as possible

White Space Is Not Your Enemy

Author : Kim Golombisky
ISBN : 9781136080944
Genre : Computers
File Size : 35. 91 MB
Format : PDF, Kindle
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Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work

Everybody Writes

Author : Ann Handley
ISBN : 9781118905555
Genre : Business & Economics
File Size : 88. 98 MB
Format : PDF, ePub
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