netflix

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Netflixed

Author : Gina Keating
ISBN : 9781101601433
Genre : Business & Economics
File Size : 62. 92 MB
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Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Ran­dolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcom­ing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polariz­ing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for pre­mium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.

Netflixed

Author : Gina Keating
ISBN : 1591846595
Genre : Business & Economics
File Size : 82. 17 MB
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Traces Netflix's rise throughout a decade-long war against Blockbuster, analyzing the polarizing characters attributed to its founders while evaluating how the company has become subject to competition and marketing tactics by cable companies and telecoms.

Netflixed

Author : Gina Keating
ISBN : 1591844789
Genre : Business & Economics
File Size : 87. 96 MB
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Traces Netflix's rise throughout a decade-long war against Blockbuster, analyzing the polarizing characters attributed to its founders while evaluating how the company has become subject to competition and marketing tactics by cable companies and telecoms.

Netflix

Author : Marcia Amidon Lusted
ISBN : 9781614801825
Genre : Juvenile Nonfiction
File Size : 87. 50 MB
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This title examines the remarkable lives of Reed Hastings and Marc Randolph and their work building the groundbreaking company Netflix. Readers will learn about each founderÍs background and education, as well as his early career. Also covered is a look at how Netflix operates, issues the company faces, its successes, and its impact on society. Color photos and informative sidebars accompany easy-to-read, compelling text. Features include a timeline, facts, additional resources, Web sites, a glossary, a bibliography, and an index. Technology Pioneers is a series in Essential Library, an imprint of ABDO Publishing Company.

Netflix

Author : Aurelia Jackson
ISBN : 9781422287200
Genre : Juvenile Nonfiction
File Size : 65. 37 MB
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Today, when you want to watch a movie or television show, there's a good chance you may choose to watch it using Netflix, one of the most popular video services on the Internet. With thousands of movies and TV shows, Netflix has changed the way we watch our favorite entertainment. You may use Netflix every day—but do you know the story of the man behind the company's success? Netflix was once only an idea in the mind of Reed Hastings, a businessman who has done amazing things since starting the online movie and TV company. Discover how Reed was able to make Netflix a success around the world—and find out what he has planned next to keep the company on top.

Netflix

Author : Willy C. Shih
ISBN : OCLC:525290471
Genre : Video rental services
File Size : 75. 42 MB
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The Netflix Effect

Author : Kevin McDonald
ISBN : 9781501309427
Genre : Social Science
File Size : 65. 16 MB
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Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.

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