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Author : Gina Keating
ISBN : 1591844789
Genre : Business & Economics
File Size : 22. 16 MB
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Traces Netflix's rise throughout a decade-long war against Blockbuster, analyzing the polarizing characters attributed to its founders while evaluating how the company has become subject to competition and marketing tactics by cable companies and telecoms.


Author : Marcia Amidon Lüsted
ISBN : 9781614789833
Genre : Juvenile Nonfiction
File Size : 51. 58 MB
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A history of the Netflix company and the concept of streaming technology for watching movies. Includes biographical information about the company's co-founder, Reed Hastings.

Evangelist Marketing

Author : Alex Goldfayn
ISBN : 9781936661244
Genre : Business & Economics
File Size : 82. 9 MB
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In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

Netflix Openconnect Deployment Guide

Author : Netflix, inc
Genre : Computers
File Size : 89. 47 MB
Format : PDF, Mobi
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This booklet will guide you through your first step as a Netflix OpenConnect partner. Whether you join the OpenConnect initiative as a a Peering partner or an Embedded Appliance partner, this guide will be the number one complementary resources. Read this book not only if you are an already active partner, but also if you are considering joining the initiative, or even if you are simply interested in how Netflix delivers its content over the Internet.

Reed Hastings And Netflix

Author : Corinne Grinapol
ISBN : 9781448895366
Genre : Juvenile Nonfiction
File Size : 53. 29 MB
Format : PDF, Kindle
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Netflix started out as a small company, but millions of suscribers later it took down Blockbuster, with only a modern approach to video rental. The story of Netflix is interesting, as is the story of its founder, Reed Hastings. This volume is a must-read for any future Internet entrepreneur, detailing the rise of the company and the many speed bumps it encountered along the way.

What To Watch On Netflix Instant

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Genre :
File Size : 35. 25 MB
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Do you have Netflix but can never find anything worth watching on Watch Instantly? Packed with over 120 titles currently (as of January 1, 2012) on the Netflix Instant Viewing service, What To Watch On Netflix Instant cuts through the vast wasteland of unwatchable listings to give you many of best movies available in a clear, concise, easy-to-read format complete with brief descriptions and MPAA ratings. It's all in one place now - No more trudging through web sites, blogs, or the Netflix' Watch Instantly search tool to find a movie worth watching. I have watched all of the movies in this publication - many of them multiple times. I have also watched hundreds of other films on the service that did not make the cut. Purchase now and make What To Watch on Netflix a vital, one-stop companion to your Netflix account!

Strategic Management Competitiveness And Globalization Cases

Author : Michael Hitt
ISBN : 9780324581133
Genre : Business & Economics
File Size : 69. 83 MB
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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES Eighth Edition, is a comprehensive Strategic Management case text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a broad range of critical issues confronting mangers today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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