of cigarettes high heels and other interesting things an introduction to semiotics semaphores and signs

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Of Cigarettes High Heels And Other Interesting Things

Author : Marcel Danesi
ISBN : 9780230612785
Genre : Social Science
File Size : 40. 68 MB
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Why do people routinely risk their health by smoking cigarettes? Why do some females make walking a struggle by donning high heels? In a fully updated edition, the author attempts to answer such questions by explaining the discipline that endeavors to understand the human meaning quest: semiotics.

Marketing In Context

Author : Chris Hackley
ISBN : 9781137297112
Genre : Business & Economics
File Size : 30. 45 MB
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Professional Communication At Work

Author : Joseph L. Chesebro
ISBN : 9781317679318
Genre : Language Arts & Disciplines
File Size : 41. 60 MB
Format : PDF
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This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro’s own experiences, the text explores and demonstrates the skills that have facilitated Chesebro’s own students to find work and to succeed in their professional lives. Offering a very practical focus on such topics as handling conflict and giving dynamic presentations, Professional Communication at Work also covers essential interpersonal communication skills that are often not discussed, such as: Using networking when job hunting; Earning a good reputation as a new employee Using storytelling and questioning more often Developing coaching relationships with the best senior employees in our workplace, Practicing and developing new skills on our own, and Using workplace politics in a positive and constructive way to accomplish our goals. Utilizing the approach of a supportive communication coach, this text will help readers gain a variety of practical communication strategies they can apply to contribute to success in their own careers.

Understanding Media Semiotics

Author : Marcel Danesi
ISBN : 9781350039902
Genre : Literary Criticism
File Size : 65. 65 MB
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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Signs In Contemporary Culture

Author : Arthur Asa Berger, Ph.d.
ISBN : 1502704137
Genre : Language Arts & Disciplines
File Size : 29. 7 MB
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Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that it has an application for every semiotic concept it discusses so readers can see how semiotics can be applied to many aspects of everyday life.

Cryptonomicon

Author : Neal Stephenson
ISBN : 9780061792571
Genre : Fiction
File Size : 80. 9 MB
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With this extraordinary first volume in what promises to be an epoch-making masterpiece, Neal Stephenson hacks into the secret histories of nations and the private obsessions of men, decrypting with dazzling virtuosity the forces that shaped this century. As an added bonus, the e-book edition of this New York Times bestseller includes an excerpt from Stephenson's new novel, Seveneves. In 1942, Lawrence Pritchard Waterhouse—mathematical genius and young Captain in the U.S. Navy—is assigned to detachment 2702. It is an outfit so secret that only a handful of people know it exists, and some of those people have names like Churchill and Roosevelt. The mission of Waterhouse and Detachment 2702—commanded by Marine Raider Bobby Shaftoe-is to keep the Nazis ignorant of the fact that Allied Intelligence has cracked the enemy's fabled Enigma code. It is a game, a cryptographic chess match between Waterhouse and his German counterpart, translated into action by the gung-ho Shaftoe and his forces. Fast-forward to the present, where Waterhouse's crypto-hacker grandson, Randy, is attempting to create a "data haven" in Southeast Asia—a place where encrypted data can be stored and exchanged free of repression and scrutiny. As governments and multinationals attack the endeavor, Randy joins forces with Shaftoe's tough-as-nails granddaughter, Amy, to secretly salvage a sunken Nazi submarine that holds the key to keeping the dream of a data haven afloat. But soon their scheme brings to light a massive conspiracy with its roots in Detachment 2702 linked to an unbreakable Nazi code called Arethusa. And it will represent the path to unimaginable riches and a future of personal and digital liberty...or to universal totalitarianism reborn. A breathtaking tour de force, and Neal Stephenson's most accomplished and affecting work to date, Cryptonomicon is profound and prophetic, hypnotic and hyper-driven, as it leaps forward and back between World War II and the World Wide Web, hinting all the while at a dark day-after-tomorrow. It is a work of great art, thought and creative daring; the product of a truly iconoclastic imagination working with white-hot intensity.

This I Know

Author : Terry O'Reilly
ISBN : 1641600144
Genre : Business & Economics
File Size : 86. 51 MB
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Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.

Meeting Handbook

Author : Linguistic Society of America
ISBN : IND:30000081086690
Genre : Linguistics
File Size : 43. 99 MB
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International English Usage

Author : Ian Hancock
ISBN : 9781134964703
Genre : Language Arts & Disciplines
File Size : 61. 59 MB
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First published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Cartographic Cinema

Author : Tom Conley
ISBN : 145290894X
Genre :
File Size : 49. 31 MB
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Cartography and cinema are what might be called locational machinery. Maps and movies tell their viewers where they are situated, what they are doing, and, to a strong degree, who they are. In this groundbreaking work, eminent scholar Tom Conley establishes the ideological power of maps in classic, contemporary, and avant-garde cinema to shape the imaginary and mediated relations we hold with the world. Cartographic Cinema examines the affinities of maps and movies through comparative theory and close analysis of films from the silent era to the French New Wave to Hollywood blockbusters. In doing so, Conley reveals that most of the movies we see contain maps of various kinds and almost invariably constitute a projective apparatus similar to cartography. In addition, he demonstrates that spatial signs in film foster a critical relation with the prevailing narrative and mimetic registers of cinema. Conley convincingly argues that the very act of watching films, and cinema itself, is actually a form of cartography. Unlike its function in an atlas, a map in a movie often causes the spectator to entertain broader questions—not only about cinema but also of the nature of space and being.

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