older americans a changing market

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Older Americans

Author : New Strategist Publications, Inc
ISBN : 1935114263
Genre : Business & Economics
File Size : 21. 15 MB
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The Older Worker And The Changing Labor Market

Author : Judith G Gonyea
ISBN : 9781317993575
Genre : Business & Economics
File Size : 90. 65 MB
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As the country’s workforce ages, the changing labor market must address unique challenges as well as surprising opportunities. This book presents leading scholars and researchers providing valuable insights into the challenges facing older workers in the contemporary workplace as well as offering perspectives on the demands presently being placed on employers to adapt to and accommodate the needs of these workers. The book focuses on the analysis of current trends in older workers, work, family, and personal life issues, and ways to transform today’s workplace to value older workers. This book offers practitioners the opportunity to fully grasp the current situation for older workers by presenting the latest research. This helpful resource provides professionals with best practices and innovative approaches to support aging employees. The volume is extensively referenced and contains several tables to clearly present data. It is a valuable text for employers, human resources professionals, employee assistance programs, work/family professionals, gerontologists and aging studies professionals, educators, and students. This book was published as a special issue of the Journal of Workplace Behavioral Health.

The Longevity Economy

Author : Joseph F. Coughlin
ISBN : 9781610396653
Genre : Business & Economics
File Size : 54. 89 MB
Format : PDF
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Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want--not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women--they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life--is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.

Nomadland Surviving America In The Twenty First Century

Author : Jessica Bruder
ISBN : 9780393249323
Genre : Social Science
File Size : 85. 46 MB
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The end of retirement? From the beet fields of North Dakota to the National Forest campgrounds of California to Amazon’s CamperForce program in Texas, employers have discovered a new, low-cost labor pool, made up largely of transient older Americans. Finding that social security comes up short, often underwater on mortgages, these invisible casualties of the Great Recession have taken to the road by the tens of thousands in late-model RVs, travel trailers, and vans, forming a growing community of nomads: migrant laborers who call themselves “workampers.” On frequently traveled routes between seasonal jobs, Jessica Bruder meets people from all walks of life: a former professor, a McDonald’s vice president, a minister, a college administrator, and a motorcycle cop, among many others—including her irrepressible protagonist, a onetime cocktail waitress, Home Depot clerk, and general contractor named Linda May. In a secondhand vehicle she christens “Van Halen,” Bruder hits the road to get to know her subjects more intimately. Accompanying Linda May and others from campground toilet cleaning to warehouse product scanning to desert reunions, then moving on to the dangerous work of beet harvesting, Bruder tells a compelling, eye-opening tale of the dark underbelly of the American economy—one that foreshadows the precarious future that may await many more of us. At the same time, she celebrates the exceptional resilience and creativity of these quintessential Americans who have given up ordinary rootedness to survive. Like Linda May, who dreams of finding land on which to build her own sustainable “Earthship” home, they have not given up hope.

Americans 55 Older

Author : Sharon Yntema
ISBN : 1885070101
Genre : Americans
File Size : 72. 16 MB
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Older Americans Vital Communities

Author : W. Andrew Achenbaum
ISBN : 9780801887680
Genre : Medical
File Size : 28. 71 MB
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This thought-provoking work grapples with the vast range of issues associated with the aging population and challenges people of all ages to think more boldly and more creatively about the relationship between older Americans and their communities. W. Andrew Achenbaum begins by exploring the demographics of our aging society and its effect on employment and markets, education, health care, religion, and political action. Drawing on history, literature, and philosophy, Achenbaum focuses on the way health care and increases in life expectancy have transformed late life from a phase characterized by illness, frailty, and debility to one of vitality, productivity, and spirituality. He shows how this transformation of aging is beginning to be felt in programs and policies for aging persons, as communities focus more effort on lifelong learning and extensive civic engagement. Concerned that his own undergraduate students are too focused on the immediate future, Achenbaum encourages young people to consider their place in life's social and chronological trajectory. He calls on baby boomers to create institutional structures that promote productive, vital growth for the common good, and he invites people of all ages to think more boldly about what they will do with the long lives ahead of them.

Transcultural Marketing

Author : Marye Tharp
ISBN : 9781317507482
Genre : Business & Economics
File Size : 41. 19 MB
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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

The Age Of Dignity

Author : Ai-jen Poo
ISBN : 9781620970461
Genre : Social Science
File Size : 31. 62 MB
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In The Age of Dignity, thought leader and activist Ai-jen Poo offers a wake-up call about the demographic reality that will affect us all. “We have more senior citizens in America today than we’ve had at any time in our history,” Poo writes, pointing out that more than 14 percent of our population is now over sixty-five; by 2030 that ratio will be one in five. In fact, our fastest-growing demographic is the eighty -five-plus age group—over 5 million people now, a number that is expected to more than double in the next twenty years. This change presents us with a new challenge: how we care for and support quality of life for the unprecedented numbers of older Americans who will need it. Despite these daunting numbers, Poo has written a profoundly hopeful book, giving us a glimpse into the stories and often hidden experiences of the people—family caregivers, older people, and home care workers—whose lives will be directly shaped and reshaped in this moment of demographic change. The Age of Dignity outlines a road map for how we can become a more caring nation, providing solutions for fixing our fraying safety net while also increasing opportunities for women, immigrants, and the unemployed in our workforce. As Poo has said, “Care is the strategy and the solution toward a better future for all of us.”

Community Resources For Older Adults

Author : Robbyn R. Wacker
ISBN : 9781483321059
Genre : Education
File Size : 77. 27 MB
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Community Resources for Older Adults: Programs and Services in an Era of Change, Fourth Edition, by Robbyn Wacker and Karen Roberto, provides an in-depth review of policy and programs for the "aging network," answering such key questions as "How have programs for older adults evolved?" "Who uses these resources?" "How are they delivered?" and "What challenges do service providers face in meeting the needs of the aging baby-boom generation?" To give students the foundational knowledge they need to meet the needs of their older clients, the authors provide a theoretical framework for understanding the forces that shape older adults' likelihood to seek assistance, include in-depth reviews of the current body of empirical literature in each program area, and discuss the challenges programs and services will face in the future.

Technology For Adaptive Aging

Author : Steering Committee for the Workshop on Technology for Adaptive Aging
ISBN : 9780309091169
Genre : Social Science
File Size : 72. 42 MB
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Emerging and currently available technologies offer great promise for helping older adults, even those without serious disabilities, to live healthy, comfortable, and productive lives. What technologies offer the most potential benefit? What challenges must be overcome, what problems must be solved, for this promise to be fulfilled? How can federal agencies like the National Institute on Aging best use their resources to support the translation from laboratory findings to useful, marketable products and services? Technology for Adaptive Aging is the product of a workshop that brought together distinguished experts in aging research and in technology to discuss applications of technology to communication, education and learning, employment, health, living environments, and transportation for older adults. It includes all of the workshop papers and the report of the committee that organized the workshop. The committee report synthesizes and evaluates the points made in the workshop papers and recommends priorities for federal support of translational research in technology for older adults.

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